Presented at the Classic Events Conference: DIGITAL STRATEGIES FOR BOOK PUBLISHERS on Tuesday 12 May 2009, The Wanderers Club, 21 North Road, Illovo, Johannesburg www.classicevents.co.za

1. Digital Strategies for Book Publishers
1-Day Conference - 12 May 09 - Johannesburg
Notes on being effective
on today's web
Case study: BOOK Southern Africa
http://book.co.za
Presented by:
Ben Williams, Publishing Editor, BOOK SA
+27 (0) 21 434 4333
+27 (0) 83 684 1112
editor@book.co.za

2. About BOOK SA (1)
A product driver for publishers
SA's most popular (non-retail) book site
Sell R100 000s of SA books via affiliation
Publisher microsites: new media satellites
that broadcast awareness and drive sales
quot;Book ITquot; that brightens every corner of the
web
SEO and SMO
quot;Long tailquot; dominance
Periphery haunting
Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg
Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za

3. About BOOK SA (2)
A news source and social network
Web filter and aggregator: up to 25
articles/day
Author homepages: static or dynamic;
interlinked
Events hub
Book forum
It all comes together on our
homepage at book.co.za
Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg
Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za

4. The quot;Monetization Mixquot;
Apply network power to conversion facets
Advertising vs Monetization
Network power: quality in quantity
Conversion facets
How many click opportunities per page?
How consistent is the presentation?
Work with: AdWords, Afrigator, Kalahari,
OfferForge
AdWords: set conversion targets and track
through Google Analytics
Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg
Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za

5. The New-New Web
Trends: from web 2.0 to web cloud
Why quot;web cloudquot; - ? (Because quot;web 3.0quot; is
too obvious...)
The incredible shrinking web: mobility of
platforms
The Facebook threat: breaking the internet
The antidotes:
Satellites and moons that integrate &
redirect
Cross-pollination
Twitter: BOBW
Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg
Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za

6. Thank You
(now, let's look at a
1st-gen Kindle)
Digital Strategies for Book Publishers 1-Day Conference - 12 May 09 - Johannesburg
Ben Williams - Editor, BOOK SA - http://book.co.za - editor@book.co.za