The survey found that the PlayStation 3 was the most popular console, chosen by 38% of respondents. Nintendo Wii was second at 32% while PlayStation 2 and Xbox 360 were third and fourth, respectively. Most respondents were male, between 25-35 years old, with an income between 2 to 5 lakhs. The majority spend 2 to 4 hours playing daily and cite reasonable price, technology, and disk space as most important purchase factors. Action, sports, and fighting games were most preferred. Upcoming releases highlighted include the Nintendo Wii 2 in 2011 with HD and Blu-ray and new Xbox and PlayStation consoles in 2011-2012 with further technological advances.

1. Primary Data Analysis

2. Console Preference
Respondents
PS3
PS2
Nintendo Wii
Xbox 360
38%
20%
32%
10%

3. 0 5 10 15 20 25 30 35 40
Male
Female
Gender

4. Income group
10%
62%
28%
INCOME
below 2 lakh
2-5 lakh
above 5 lakh

5. Age group
10 TO 25
25 TO 35
ABOVE 35
20%
36%
44%

6. Source of knowledge
Print media
Internet
Friends
Others
36%
20%
16%
28%

7. Time of playing daily
34%
50%
16%
2 hrs or less
2 to 4 hrs
more than 4 hrs

8. Attributes that affects purchase
decision
1. Reasonable price
2. Technology
3. Disk space
4. Graphic card
5. Games map
6. Audio
7. Easy accessibility
8. Portability

9. Game type preference
1. Action
2. Sports
3. Fight stimulation
4. Driving
5. Strategy
6. Quiz
7. Music

10. What’s new…..?????
• New Nintendo Wii 2 Launching in 2011
Wii 2 will have HD output and also a Blu-ray
drive built in, among other upgrades which
are yet to be revealed.
• Microsoft recently launched a new
entertainment product named Kinect for the
popular Xbox 360 gaming platform.
• Next Xbox 720 to launch in 2011-12.

11. • PS4 is to be launched in near future.
With the expectation of even more advance
and upgraded technology, unexpected of
gaming console.
New features like FM radio, WiMax, upgraded
Bluetooth version 3.0 ,and spacious hard disk.
• Ubisoft: New Consoles Coming 2011-2012