Slovenian people, nicknamed "Slovenian chickens", are known for staying in their parents' homes longer than in other countries. A viral video campaign challenges these young Slovenians to be brave and independent by moving out on their own. The campaign features a chicken character completing daring tasks and social situations to prove he is no longer a chicken, urging real Slovenian chickens to also move out of their parents' nests.

2. why are slovenian people
still staying at their parents’ nests?
MAP

3. it is easy! the “shape” of their behavior
correlates with the shape of their country

5. we dare “slovenian chickens”
to be brave enough
to leave their parents’ nests and be independent

7. timeline
a number of videos screening
awkwardness at different social
situations like a date, a job interview
and a party meeting
viral video campaign

9. timeline
youtube channel
facebook page
twitter account
+ display ads and
teasers support
chicken challenging
our chicken is to do anything
people tell him to
viral video campaign

12. #moveonchicken

13. timeline
chicken
speaks for
the masses
chicken challenging
viral video campaign

14. basta! i am not a chicken any more! but you
are. i went through anything you could not
ever dare to do.
now it is your turn to move on!

15. timeline
“chicken. moved on” campaign
chicken
speaks for
the masses
chicken challenging
viral video campaign

16. rooster era
• internet
• print
• ooh

17. rooster era
• internet
• print
• ooh

18. thank you and have fun!