Understand sport/event
marketing’s role and function in
business to facilitate economic
exchanges with customers.
SEM 1.02
Define the term sport marketing
• Sports Marketing: the process of planning
and executing the conception, pricing,
promoti...
Identify categories of sport products
• The Sporting Event:
– Intangible: an experience you can see, feel
and participate ...
Identify categories of sport products
• Sporting Goods: tangible,
manufactured products that
make the game possible.
– Equ...
Describe categories of sport
consumers

• 1. Unorganized
participants: walk in the
woods, jogging, freedom
from rules
• 2....
Describe categories of sport
consumers
• 3. Spectators: observers
of the sporting event
– As important as the
athletes
– H...
Describe the relationship between the
growth and marketing of the sport
industry.
• A sports product becomes
more popular ...
Discuss benefits ascertained from the
development of the sport marketing
• Good for You
– Increases opportunity for employ...
Define the terms event marketing
• Event Marketing: a designing or
developing a live themed activity,
occasion, display or...
Identify types and categories of
events
• Corporate Events
– Conferences, seminars,
trade shows, team
building, theme part...
Discuss benefits ascertained from
the development of the event
marketing.
• Start a dialogue: face to
face marketing
• Per...
Do you recognize these logos?
• Sports Logo Game
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Semi 1.02 a-b_power_point-a._garrett

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Semi 1.02 a-b_power_point-a._garrett

  1. 1. Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02
  2. 2. Define the term sport marketing • Sports Marketing: the process of planning and executing the conception, pricing, promotion, and distribution of sports ideas, goods and services to create exchanges that satisfy individual and organizational objectives • Nike Greatness
  3. 3. Identify categories of sport products • The Sporting Event: – Intangible: an experience you can see, feel and participate in – Perishable experience: a football game you played, you will never play that game again. – The Athletes: make the game happen – The Facility: Time Warner Arena, Lowes Motor Speedway
  4. 4. Identify categories of sport products • Sporting Goods: tangible, manufactured products that make the game possible. – Equipment, clothing, license merchandise • Personal Training: get ready to compete, participating in an exercise class at the local health club • Sports Information: ESPN, Sports Illustrated, newspapers
  5. 5. Describe categories of sport consumers • 1. Unorganized participants: walk in the woods, jogging, freedom from rules • 2. Organized participants: have rules – NCAA, MLB, MBA, MMA (sanctioning bodies) – Amateurs are not paid to play, regulated on local, state, national level – Professionals are paid but follow strict rules by their governing body. It is their occupation
  6. 6. Describe categories of sport consumers • 3. Spectators: observers of the sporting event – As important as the athletes – Help create excitement and enthusiasm • 4. Sponsors: businesses or organizations that pay to associate their names or products with a sporting event
  7. 7. Describe the relationship between the growth and marketing of the sport industry. • A sports product becomes more popular because of marketing • Sports marketing affects millions of people throughout the world from young children to senior citizens • Marketing opportunities increase as the product grows
  8. 8. Discuss benefits ascertained from the development of the sport marketing • Good for You – Increases opportunity for employment – Benefit those who participate either by playing or watching – Recreation – Entertainment • Good for the Local Community – Economic effect of a major event – Improve city’s image • Good for Society – Generates billions of dollars of revenue each year – More jobs – Snowball effect
  9. 9. Define the terms event marketing • Event Marketing: a designing or developing a live themed activity, occasion, display or exhibit, such as a sports, music festival or concert to promote a product, cause, or organization • Perishable • Promotes and sells a unique experience • It is produced and consumed at the same time • American Idol
  10. 10. Identify types and categories of events • Corporate Events – Conferences, seminars, trade shows, team building, theme parties, VIP events, incentive travel • Private events: weddings, birthdays, family events, anniversaries
  11. 11. Discuss benefits ascertained from the development of the event marketing. • Start a dialogue: face to face marketing • Personal connection: builds trust • Immediate fulfillment • Brand awareness
  12. 12. Do you recognize these logos? • Sports Logo Game

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