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Sem i 1.02 armstrong rev

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Sem i 1.02 armstrong rev

  1. 1. 1.02 SEM & facilitating economic exchanges with customers
  2. 2. Sanctioning Bodies • Sets rules for a sport (game, eligibility) – FIBA – USOC – NCAA – NCHSAA
  3. 3. Pros vs. Amateurs Professionals Amateurs Game is a job Game played for enjoyment
  4. 4. Spectators • Generate excitement • Generate enthusiasm
  5. 5. Marketing SEM Events • Advertising • Generate publicity • Distributing information at other events
  6. 6. Event Marketing • Promoting/selling an intangible product • Event is unique experience • Event is produced and consumed simultaneously
  7. 7. Aspects of Event Marketing • • • • Boost sales Raise brand awareness Capture market share Meet customers face-to-face

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