Data are facts and figures that are collected and analyzed. To contextualize data, the 6 W's (Who, What, When, Where, Why, How) must be answered. This provides meaning to the raw numbers and symbols by identifying who collected the data, what information was gathered, when and where it was collected, why it was collected, and how the collection process occurred. Contextualizing data through the 6 W's transforms it from a simple collection of numbers into meaningful information.

1. Contextualization of Data
DATA?

2. Point of View
A collection of facts from experiments,
observations, sample surveys and
censuses, and administrative reporting
systems

3. Do you consider this collection as
DATA?
3, red, F, 156, 4, 65, 50, 25, 1, M, 9, 40,
68, blue, 78, 168, 69, 3, F, 6, 9, 45, 50, 20,
200, white, 2, pink, 160, 5, 60, 100, 15, 9,
8, 41, 65, black, 68, 165, 59, 7, 6, 35, 45

4. DEFINITION
•Data are facts and figures that are
presented, collected and analyzed.
•Data are either numeric or non-
numeric and must be
contextualized.

5. How to contextualized data?
6 W’s (5W’S, 1H)
• WHO ( Who provided the data?)
• WHAT ( What are the information from the respondents?; What is
the unit of measurement used for each information?)
• WHEN (When was the data collected?)
• WHERE (Where was the data collected?)
• WHY ( Why was the data collected?)
• HoW (HoW was the data collected?)

6. Note:
• Once the data are contextualized, there is now the
meaning of the collection of number and symbols

7. KEY POINTS
• Providing correct information in a government data
collection activity is a responsibility of every citizen in the
country.
• Data confidentiality is important in a data collection
activity.
• Census is collecting data from all possible respondents.
• Data to be collected must be clarified before the actual
data collection.
• Data must be contextualized by answering six W-questions.