This document discusses changes in government public relations approaches over time. Specifically: - In the past, PR strategy was developed by a few senior officials, but now involves team efforts. Key players were internal but are now also the public. Audiences were once local but are now regional and global. - Media have evolved from traditional mass media to convergent and interactive options. Public access to government information was once limited but is now more open and interactive. - A comprehensive PR approach integrates communications across various stakeholders and issues like social marketing, crisis management, and regulatory conduct. It establishes feedback loops, monitoring, and response systems.

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last updated May 1, 2013
Visi dan Fundamental Komunikasi Modern

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communications research and consulting
Alasan Untuk Berubah
GOVERNMENT PR DI ERA INFORMASI
Area Kunci Masa Lalu Masa Kini
Pembuat strategi Sedikit pejabat (senior) Usaha bersama anggota tim
Pemain kunci Internal Organisasi Publik
Ukuran audiens Lokal Regional/Global
Tampilan audiens Tidak terfragmentasi Memiliki banyak ceruk & terfragmentasi
Media penyampai Media massa (searah) konvergen and interaktif
Akses public ke terbatas & terdapat lebih terbuka dan interaktif
informasi pemerintah penjaga informasi

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communications research and consulting
Prinsip Proses Komunikasi

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communications research and consulting
Pendekatan Komprehensif Dalam Komunikasi
key messages transmitted to public
corporate social
responsibility
crisis management target audience communicationsocial marketing
risk management
regulatory conduct
employment practice
community relations
costumer & suppliers
relations
monitoring &
reporting
Business sustainability
employee
media & opinion
leaders
government
costumer &
suppliers
community
general public sponsorships &
publicity
org. culture &
employee relations
media & NGO
relations
integrated social
marketing
government relations
integrated social
marketing
integrated social
marketing
Corporate performancelicense to operate
monitoring & early
warning system
crisis comm. planning

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communications research and consulting
feedback feedback
Proses Komunikasi yang Kami Tawarkan
feedback
knowledge management and
intelligence alert system
built in measurement and response database
continuous analysis and evaluation
periodic
research
planning action
crisis communication infrastructure

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communications research and consulting
Pendekatan Mengelola Pressure Groups