Aesthetics is the branch of philosophy concerned with human values, the creation and perception of art, and the essence and laws of beauty. It deals with the most general principles of aesthetic cognition of the world through human activities like art. Aesthetic activity can take practical, artistic, technical, spiritual, cultural, emotional, and intellectual forms. It occurs on several levels from individual aesthetic perception and taste, to aesthetic ideals, doctrines, and views that shape a society's standards and direction.