The document discusses agile merchandising and how it can help optimize digital marketing initiatives more quickly and efficiently. It outlines traditional merchandising approaches and their shortcomings, such as being too slow, uncertain, costly and not lean. Agile merchandising is defined as the ability to manage marketing initiatives with minimal time, resources and across all channels. The document provides examples of how agile merchandising tools can automate optimization of on-site elements like search, panels and recommendations to continuously improve conversions. It argues that with agile merchandising, computers can operate while merchandisers supervise, rather than the other way around.