This document outlines the course overview and schedule for a workshop on developing a mobile proposition. The course will cover topics such as mobile financial services, leveraging the capabilities of mobile, defining a mobile proposition, launch strategies, and the future of mobile. The schedule details the timing of sessions, introductions, and breaks. Ground rules for the workshop emphasize participation, collaboration, and sticking to the scheduled timing. The document also provides background on the course leader and their experience in mobile commerce.
3. Timings…
09.30 - Course Overview
09.45 - Introduction to mobile financial services and its implications
10.25 - Examining the capabilities of mobile: present and future
BREAK
11.35 - Leveraging the functionality and capabilities of mobile
11.55 - Wrap up from breakout session
12.10 - Strategy to execution
LUNCH
14.10 - Defining the proposition
14.50 - Wrap up from breakout session
15.10 - From defined proposition to delivery: communicating requirements
BREAK
15.55 - Launch strategies
16.35 - The future
17.10 - Conclusions and key takeaways
17.30 - Close
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4. The ground rules…
No checking emails or phone calls during sessions. Please use the breaks.
Ask questions. No question is a dumb question.
No interrupting others. This will be enforced.
No dominating the break out groups. Everyone should be contributing.
No knocking back without a proposed solution. Everyone has a voice.
Be open and positive. Work in your team.
Stick to timings. Ensure each session starts/ends on time
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5. About me…
• Co founder of Mipaga – Mobile Commerce Platform
• Co founder of Keatan – Mobile Consultancy
• Former Head of Mobile – Royal Bank of Scotland
• Former Mobile Banking Manager – ANZ Banking Group
• Launched first banking app – 2008
• Winner of 6 industry awards
• Regular blogger – www.theboldwar.com
• And twitter - @theboldwar
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