2. Branded QR Code
 Part of the campaign was to utilize “brandable” QR codes
directing users to proprietary promotional materials.
 Microsoft Tag technology was chosen to allow the clients logo
not only to be present on the promotion but to become part of
the code itself.
 Black and white QR codes run the risk of looking generic and
may serve to confuse or distract the consumer, with MS
Tag, the code is consistent with the brand.
 I designed and programmed the code on the next slide using
elements from a SoBe mailer that had the scale pattern and
then overlaid the darker lizard on the background.
 By downloading Microsoft’s Tag reader to a smartphone, you
will find that the following code brings you to SoBe’s mobile site

4. Campaign Logo
 I designed the following logo using PowerPoint as I
was drafting it, and worked with a graphic designer
on staff to clean it up.
 This logo was used in our promotional materials and
prominent in obtained media space