4. Observations
The jeppes town community is always curious about what's
happening inside Bjala's building as they see people going in
and out everyday.
The building itself does not showcase what's happening inside
and the is no visual communication about the business in the
premises.
5. Insights
The community is very curious; Bjala has
created an amazing sub-culture that people are
curious to know about it.
6. Big Idea
ZAZISE
The term “ZAZISE” is a Zulu term which means introduce
yourself.
If you’re moving into a new community, it’s always a good
thing to introduce yourself to your neighbors so that they can
be familiar with you.