The document discusses the effectiveness of combining different promotional materials for a movie trailer project. Specifically, the author created a movie trailer, magazine cover, and movie poster that all focused on the same thriller genre and unique selling point. By putting the unique selling point into three different products, the trailer, its message and interest would be more effective. The author analyzes examples of a magazine cover and movie poster to inform the design of their own materials. They believe choosing the same genre, colors, images and text placement in the different products links them together and helps audiences understand the story being promoted.

1. How Effective Is The Combination Of
Your Main Products And Ancillary
Texts?
Saad Khan

2. Coursework
 In A2 I had to create a movie trailer that had t go together with
an ancillary task of making a magazine front cover along with
a trailer poster. Thriller is the chosen genre from which I had to
create codes and conventions for that trailer, putting the
unique selling point into three different products, trailer,
magazine front cover and trailer poster. I put my unique selling
point into three different products to ensure effectiveness and
interest within my trailer.

3. Magazine Front Cover
 After extensive research on different genres, front cover
of magazines and watching other created film trailers,
the purpose of what I was about to create became
clearer as the purpose of creating these three
documents through image, use of color and chosen tag
line. To ensure that my magazine front cover was
attractive and sellable, I had analyze one specific
magazine cover that had caught my eye.
 The next slide is my analysis of Empire’s Magazine front
cover.

4. Tittle
The color of the title is big
and bold, it goes under
the head of the main
characters head, this
attracts the customer by
giving it a 3D look to the
magazine
Film Tittle
The actual films name
is going across the
body of the character
in this front cover, to
ensure the viewer
knows what the name
of the film is
Image
The image contains the
main character, the
character is enlarged
Gun
The gun allows the viewer
an insight of what the film or
trailer’s genre is about
Recognition
The magazine claiming that
it’s the world’s biggest
magazine
Barcode
The barcode located at
the side of the magazine
front cover
Clips
Four clips of what other
movies this magazine talks
about or has included

5. My Magazine front cover analysis

6. Effectiveness
 I believe my magazine front cover has shown that its
effectiveness through display combined with other
products, as it shows the character who is trying to
avenge his friend who was brutally murdered. This
emphasis the thriller which gives the reader a reason on
why to purchase this magazine, I would add more color
on the front cover to ensure that its eye catching instead
of being plain and dull.

7. Trailer Poster
 After analyzing a dozen different trailer posters, I had
chosen to use Adulthood, this is because the film is in the
similar genre to the trailer I have created, the use of color
and place of image is exactly what I was planning on to
create for my trailer and magazine cover.
 The next slide shows my analysis of the trailer cover and
how its similar to the one I had created.

8. Tittle
The tittle located going
through the center of the
overall image, above the
characters heads.
Views
The views of this film
located at the top of the
poster in bold writing
Date
The date of the release
of this movie located at
the bottom of the trailer
poster
Characters
Image of all the main
characters who are
involved in this film
placed all together in the
middle of the image
Taken Part
Small writing of who has
taken part in creating this
movie, this includes
screen play, make up
and the producer of this
film, located at the
bottom of the screen.
Color
Dull and dark colored
used to give that serious
outlook and what this film
may be about, use of
dark orange and black.

10. The Genre
 After doing research on certain trailers, I have learned
that my chosen genre is adds effect to those three
created products, as it includes the same concept in
terms of color, use of image, placing titles and texts in the
right places. Having the main character on my magazine
front cover gives the idea to the audience of who’s side
to be on, seeing as my character on the front of my
magazine front cover is also the main character on my
trailer poster and main clips in my trailer itself. Using the
same fonts for my cover and trailer poser creates a link
between the two products.