The document discusses the visual elements used in a music video and album cover that are meant to be recognizable to the audience. These include using similar colors like red, yellow and green, featuring the same character, and keeping their clothing and hair the same. The video briefly features the artist on the cover playing the producer of the song. The portrait is used as a back layer due to conventions of electronic dance music digipaks typically having faded images or Photoshop logos. The spinning records logo, Martin Garix's signature, and spinning vinyl in the video relate to design conventions for electronic dance music packaging.
1. Similar use of colours such as red, yellow and green.
Same character from video featured
on inside album cover
Same clothing and hair so she is easily recognisable to the audience
2. Mo features briefly in the video to play the artist
and producer of the song who we have featured
on the front cover.
We kept the portrait as a back layer due to the
conventions of EDM digipaks lacking a lot from
images, they are usually either faded or logos
made on Photoshop.
3. Spinning records logo relates to
the conventions of EDM digipaks.
Martin Garix signature.
Spinning vinyl in the music video
reflects the spinning records logo
on the CD backing.
