How I combined my passion for technology and food, and used social media to promote a local farmers' market

1. The Hungry Geek How I combined my passions for technology and food to promote a community farmers' market using social networking Sandy Kemsley @skemsley Photo: Richard Thomas (flickrich on Flickr)

2. Tech + food + social media

3. A new old farmers’ market

4. The local volunteer committee as marketing team

5. The usual one-way broadcasts

6. From broadcast to conversation

7. A bit of Python

8. Finding the right content

9. Early followers & conversations

10. @amandalaird’s potato salad

11. Photo pool

12. Participating in other conversations

13. The cooking began…

14. …and blogging followed

15. Numbers: adding it up Market Twitter 100 My Facebook friends 300 Total > 2,000 Retweets ?? Blog RSS feed 250 My Twitter 900 Market Facebook group 200 Market email list 250

16. The story of the zucchini flowers

17. Geekery makes it easy

18. Get your community together…

19. …then turn it into a conversation

20. Make social media an integral part of the campaign