Making it work for you<br />Social Networking<br />By Catherine Adenle<br /><br />
Agenda<br /><ul><li>What is Social Networking?
Social Media Tools
Getting on Board : Stats and Stories
Don’t Share Everything
Questions</li></ul>By Catherine Adenle<br /><br />
What is Social Networking?<br />Social Networking also referred to as social media, encompasses many Internet-based tools ...
Expectations for the web<br />Immersive<br />Personal <br />Multi-Channel<br />Social<br />By Catherine Adenle<br />http:/...
Why Social Media?<br /><ul><li>Informal knowledge transfer
 Idea Sharing
 Trending topics
 Know how
 Promotion – personal branding
 Free tools</li></ul>“Companies and Individuals prosper when they tap into a power that every one of us already has – the ...
A mind shift and a new culture<br />How big is it?<br /><ul><li>Unique monthly - people (USA)
Facebook –125 million (250 million accounts)
Twitter –30 million
YouTube –86 million (3 billion videos)
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Social Media: Making it work for you


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The importance of making use of social media and Social Media tools should never be overlooked as part of your social media branding.

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Social Media: Making it work for you

  1. 1. Making it work for you<br />Social Networking<br />By Catherine Adenle<br /><br />
  2. 2. Agenda<br /><ul><li>What is Social Networking?
  3. 3. Why?
  4. 4. Social Media Tools
  5. 5. Getting on Board : Stats and Stories
  6. 6. Don’t Share Everything
  7. 7. Questions</li></ul>By Catherine Adenle<br /><br />
  8. 8. What is Social Networking?<br />Social Networking also referred to as social media, encompasses many Internet-based tools that make it easier for people to connect, network, listen, interact, engage, share and collaborate. <br />By Catherine Adenle<br /><br />
  9. 9. Expectations for the web<br />Immersive<br />Personal <br />Multi-Channel<br />Social<br />By Catherine Adenle<br /><br />
  10. 10. Why Social Media?<br /><ul><li>Informal knowledge transfer
  11. 11. Collaboration
  12. 12. Engagement
  13. 13. Idea Sharing
  14. 14. Learning
  15. 15. Connect
  16. 16. Interact
  17. 17. Trending topics
  18. 18. Know how
  19. 19. Network
  20. 20. Promotion – personal branding
  21. 21. Free tools</li></ul>“Companies and Individuals prosper when they tap into a power that every one of us already has – the ability to reach outside of ourselves and connect with other people”<br />- Dev Patnaik, Wired to Care<br />By Catherine Adenle<br /><br />
  22. 22. A mind shift and a new culture<br />How big is it?<br /><ul><li>Unique monthly - people (USA)
  23. 23. Facebook –125 million (250 million accounts)
  24. 24. Twitter –30 million
  25. 25. YouTube –86 million (3 billion videos)
  26. 26. Blogs –100 million+
  27. 27. 3 of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia)
  28. 28. The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22% of all time online or one in every 4 minutes.
  29. 29. Open and visible
  30. 30. Participation, listening and acting
  31. 31. Quantity and quality of Information – value to noise ratios
  32. 32. Social media is important and requires time investment</li></ul>By Catherine Adenle<br /><br />
  33. 33. Social Media is a new way of engaging and interacting with friends, colleagues, customers, friends of friends, companies, relatives, partners and employees<br /><ul><li>It’s about People - Shifting Control to Customers and individuals
  34. 34. Broadcasting versus Participation
  35. 35. From formal announcements (press releases) from organizations to real-time micro-updates (tweets) by individuals</li></ul>A new paradigm<br />By Catherine Adenle<br /><br />
  36. 36. Social Media Tools<br />Top Social Media Tools 2011<br />By Catherine Adenle<br /><br />
  37. 37. Communities vs. Tools<br />Personas<br />Professional<br />Personal<br />Gamer<br />Top Social Media Tools 2011<br />By Catherine Adenle<br /><br />
  38. 38. Where do you belong?<br />Each step on the ladder represents a group of consumers more involved in the groundswell than the previous steps, to join the group on a step, a consumer need to only participate in one of the listed activities at least monthly.<br />By Catherine Adenle<br /><br />
  39. 39. Everyone is embracing Social Media<br /><ul><li>The Swedish National Tax Board has co-hosted a seminar on Second Life.
  40. 40. The Washington State Department of Transportation is using Twitter to provide traffic updates.
  41. 41. The French government has introduced a Web 2.0 portal featuring a forum, wikis and video to support debate on the country's digital strategy and to encourage ideas from people other than the usual government voices.
  42. 42. President Obama was elected in 2008 in part by rallying his constituency through social networking technologies, including text messaging, blogs, Twitter and Facebook.</li></ul>By Catherine Adenle<br /><br />
  43. 43. Get on board…<br /><ul><li> Over 1,000,000companies connect through LinkedIn. 95% of them use LinkedIn to find and attract new employees.
  44. 44. Social Media is the biggest shift since the industrial revolution
  45. 45. 78% of consumers trust peer recommendations, only 14% trust advertisements
  46. 46. Social Media has revolutionised the way we market, communicate and learn
  47. 47. If Facebook were a country, it would be the third most populated country in the world
  48. 48. 106,000,000 followers on Twitter
  49. 49. So, why aren’t you connected?</li></ul>By Catherine Adenle<br /><br />
  50. 50. Getting started…<br /><ul><li>Look</li></ul>It’s too much to engage with all social media sites. Look at some that are most relevant to you, your organization or industry.<br /><ul><li>Listen</li></ul>Social media isn’t about “just joining in or the tools”, it’s about making connections, strengthening relationships. When getting started, listen more, talk less.<br /><ul><li>Choose</li></ul>Connect your online properties, hobby, interests with the most relevant social platforms.<br /><ul><li>Act</li></ul>Once you know the appropriate behaviour in your social media site, get involved, become an authority and show some personality.<br />By Catherine Adenle<br /><br />
  51. 51. Are you on board?<br />Are you on LinkedIn?<br />If not, why not?<br />By Catherine Adenle<br /><br />
  52. 52. Get on board…<br />You are represented by 3 things: Your picture, name and headline (120 characters)<br />Use your real professional picture, not your pet’s or someone else’s <br />By Catherine Adenle<br /><br />
  53. 53. Netiquettes and tips<br /><ul><li>Finding people
  54. 54. More professional than Facebook
  55. 55. Follow links among people
  56. 56. Find employees, follow up by phone or by e-mail
  57. 57. Search by name, company, position
  58. 58. Look at Answers, Groups</li></ul>By Catherine Adenle<br /><br />
  59. 59. Facebook stats<br />People on Facebook<br />More than 700 million active users <br />50% of the active users log on to Facebook in any given day <br />Average user has 130 friends <br />People spend over 700 billion minutes per month on Facebook<br />Activity on Facebook<br />There are over 900 million objects that people interact with (pages, groups, events and community pages) <br />Average user is connected to 80 community pages, groups and events <br />Average user creates 90 pieces of content each month <br />More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. <br />By Catherine Adenle<br /><br />Source:<br />
  60. 60. More Facebook stats<br /><ul><li>Finding people
  61. 61. Not necessarily young people
  62. 62. Look at their friends list
  63. 63. Create groups, events
  64. 64. Topics, interests
  65. 65. Conferences, meetings
  66. 66. Companies
  67. 67. Become fan</li></ul>By Catherine Adenle<br /><br />Source:<br />
  68. 68. Facebook: Success story<br />As a manufacturer of prefabricated steel buildings, Steelmaster was initially hesitant to get involved in social media.<br />“It’s steel buildings,” explains Michelle Wickum, director of marketing for the Norfolk, VA company. <br />“How is that going to tie to Facebook? It doesn’t make a lot of sense, but when we looked at the growth in Facebook and social media, we felt we had to get our arms around it.”<br />About a year ago, SteelMaster put its first toe into the social media water. The company discovered two important applications for their business. First, they found that Facebook is an excellent way to post pictures of customers’ steel buildings. Not only do the pictures engage existing customers — they also demonstrate to prospective customers the range of uses for SteelMaster buildings. “Photography for us is the hook,” Michelle explains.<br />Perhaps more importantly, SteelMaster found that social networks like Twitter and Facebookgives it exposure to and create demand in specific verticals where it previously had little traction. Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, the farmers and woodworkers become interested. <br />See-<br />By Catherine Adenle<br /><br />
  69. 69. Twitter facts<br /><ul><li>Over 3 million followers every time they tweet.
  70. 70. Over 100 Twitter accounts reach over 1 million followers with each tweet.</li></ul>• Over 50% of social media users access their accounts at least once a day. <br />Savvy Professionals are using micro-blogging to foster learning, collaborations, and meet like-minded peers.<br /><ul><li>Microblogging
  71. 71. 140 characters or less
  72. 72. Follow SMEs
  73. 73. Person
  74. 74. Organization
  75. 75. News
  76. 76. CNN, BBC, local press</li></ul>By Catherine Adenle<br /><br />
  77. 77. Twitter: Success story<br />                                                                                 <br />Idea Paint is a Boston-area startup that sells paint that turns surfaces into dry-erase boards. The company uses social media throughout its sales and marketing process.<br />The company blog, where employees publish videos, images and stories of product installations, is the hub of Idea Paint’s social media activity. The company uses Twitter and Facebook to share content published on the blog — then to listen to, respond to, and interact with the community that content engages.<br />Marcus Wilson, Idea Paint’s head of marketing, says this system gives the company a level of customer intimacy and global reach and that was unheard of 10 years ago.<br />What’s this mean in terms of business results? Social media is now one of Idea Paint’s largest sources of leads and traffic — and it is growing steadily. Meanwhile, the company’s Twitter and Facebook reach grew 70% in Q1 2010, and is expected to grow an order of magnitude in Q2.<br />By Catherine Adenle<br /><br />
  78. 78. Social networking risksDon’t share everything!<br />Whoever you are, what you post today can come do you an irrepressible damage tomorrow<br />As a professional, don’t share:<br /><ul><li>What chicken you are plucking or cow you’re milking on Farmville on Facebook
  79. 79. How many you have killed on Mafia wars or where they are buried on Facebook
  80. 80. That you are having a party.. you might get more guests than you counted on
  81. 81. Complaints about your boss or your family
  82. 82. That you hate your job and want to leave.. you might get your wish.. involuntarily
  83. 83. Don’t share photos or an event that reveals that you were not sick that day at work
  84. 84. That you are planning to take a sickie
  85. 85. Issues with your family
  86. 86. Passwords…, photos of you naked or of your privates!
  87. 87. Revealing your thoughts about a court case… when on jury duty
  88. 88. Don’t link personal un-professional sites to professional business sites like LinkedIn.. don’t mix business with pleasure
  89. 89. How to get more friends or followers... it already sounds like a scam
  90. 90. You are leaving on a holiday, your house might be burgled
  91. 91. The dates you are away on your holiday
  92. 92. Showing you doing something stupid .. not good for your personal branding
  93. 93. Revealing extreme views on Race, Religion or politics
  94. 94. Finally, If you are not comfortable about it… don’t share it! </li></ul>By Catherine Adenle<br /><br />Privacy - Noise - Vital Mistakes - Data Leakage <br />By Catherine Adenle<br /><br /><br />
  95. 95. Keep to good netiquettes<br />Use the same avatar and name<br />Connect, Comment and Share<br />Share good content<br />Remain professional and creative<br />How to own your brand on Social Media<br />Topic 1<br />Topic 2<br />Topic 3<br />Topic 4<br />Topic 5<br />By Catherine Adenle<br /><br />
  96. 96. Let’s connect<br /><br />Follow me on Twitter<br /><br />Add your comments to any of my blog articles<br /><br />View, embed, download or comment on my slides<br /><br />Fan my blog’s Facebook page<br />By Catherine Adenle<br /><br />
  97. 97. Questions?<br />Contact: <br />Catherine Adenle<br /><br /><br />