Many companies think ethnography will provide them with a silver bullet! Well, it does not! It's a learning journey and this is what you need to do:

1. Moving up the EMPATHY CURVE.
It’s a LEARNING journey!

2. What are we learning?
1
Uncover interes-ng PATTERNS in
your DATA that you would like
to understand (‘WHY’)

3. Uncover pre-exis-ng
HYPOTHESIS & ASSUMPTIONS
regarding jobs to be done

4. Who is learning?
2
Well, YOU are!
(not us as consultants!)

5. Get your LEADERS involved from
the start of the project!

6. How are we learning?
3
Get OUT OF THE OFFICE -
We are here to help you!
Learn.
Reflect.
Adapt.
REPEAT.

7. Discover GOOD STORIES.
They’ll s-ck and go viral!

8. Whom are we learning from?
4
Find the RIGHT PEOPLE who will
TRUST you in their homes

9. Make them feel at ease so
they’ll OPEN their hearts to you!

10. Where does the learning journey lead us?
5
Your team has moved up
the EMPATHY CURVE.
It’s about LEARNING, not
finding the silver bullet!

11. You gain NEW INSIGHTS that drive
ACTIONS on the short term &
influence DECISIONS on the long term

12. Placing people at
the heart of innova-on
9 yards innova-on is a bou-que consul-ng firm based in Singapore.
We help companies create meaningful employee and customer experiences,
while building internal innova-on capabili-es.

13. The majority of
digital
transformaKon
projects fail
because companies
put too much
emphasis on
technology and
forget about the
people involved.
We help clients look
beyond the
technology and
put customers and
employees at the
heart of their
transformaKon.

14. By talking to and observing customers and employees, we can
be^er understand their needs. With such powerful
informa-on, we can help you succeed. At 9 yards innova-on,
we believe there is an art to observing and talking to people to
discover their needs.
When it is done well, experience design injects purpose and
empathy into your innova-on or improvement project. And it
can transform your customers and employees’ needs into
highly rewarding experiences. Great companies’ products and
services will always find their way into people’s hearts.
Transforma-on requires a big change in mindsets. It’s about
learning, reflec-ng and adap-ng quickly. While this o_en
means a significant shi_ in culture, it is required if a company is
to become agile and survive in today’s digital economy.
WHY CHOOSE US?

15. We bring in-depth exper-se in psychology,
human-centered innovaKon, business
transformaKon and human resource
pracKces to turn your project
into a success

16. OUR HAPPY CLIENTS