1. MynameisBrynDavisandIamastudentattheUniversityofWesternOntario,
pursuingadualdegreeinBusinessandPsychology.Iampassionateaboutbeingableto
usesmallchangestocreatebigresults.Thisresearch-basedapproachisknownasnudge
marketingandisanewexcitingwaytoapproachmarketing.Iwouldliketousethis
approach,wherepossible,tohelpsmallbusinessesinKingston.Smallbusinesses,I
believe,arethefoundationofthedowntownandgiveKingstonitscharm.Sincesmall
businessesdonotoftenhavethetimetocommittohiringandmaintainingmarketing
pepersonnelnorthefinancialcapabilitiestohireamarketingconsultingfirm,IbelieveIcan
providesmallbusinesseswiththeboosttheyneedwithoutbreakingthebank.
SpringMarketingSolutionsisamarketingconsultingcompanybasedinKingston.
ItwasfoundedandisrunbyBrynDavis.Itsmissionistoprovideconvenient,and
effectivemarketingplansthatarereasonablypriced,tailoredandflexible.
Pleaseseethereverseformyservicesandcontactinformation
andvisitwww.springmarketingsolutions.com
Services:
ImplementationofPlan
SpringMarketingSolutionscanimplementanyplanforyourbusinessifdailyoperationsandadministrativetasksleaveyouwith
notime.SpringMarketingSolutionswillcarryoutalloftheactionpoints(includinganynecessarydesignorphotography)
aswellasassessthemetricsforanextendedperiodoftimewhilereportingbackregularlyonprogressoftheagreedupongoals.
MarketingPlan
SpringMarketingSolutionscancreateatailoredmarketingplaninordertoreachyourcompany’sfullpotential.Thiswillinclude
selectinggoalstoreachandmonitor,acreativesolutiontohelpattainyourgoals,actionpointsthatareclearandeasytofollow,
andclearlydefinedmeasurements.SpringMarketingSolutionswillworkcloselywithyouandyourteamtoensurethattheplan
issuccessfullyexecuted
MarketingConsultation
SpringMarketingSolutionscanprovideyourcompanywithideasforyournextmarketingplanifyoualreadyhave
marketingpersonnelbutareoutofnewideas,orassessyourpreviousmarketingplanstohelpdetermineareasofimprovement
andareasofopportunity,ifyouhavenotbeenseeingtheresultsyouwereexpecting.Thisisaverycosteffectiveoption.
TargetMarketResearch
SpringMarketingSolutionscanconductprimaryand/orsecondaryresearchtomakesureyouunderstandyourcustomer’sneeds
inordertoservethembetterandtargetyouradvertisingmoreefficiently.
OpportunitySelection
SpringMarketingSolutionscanassessyourcurrentpracticeaswellasconductanindustryandcompetitiveanalysistopresenttoyou
differentareasofgrowth–anewmarket,anewproduct,orotherideastoboostsales.
SocialMedia
SpringMarketingSolutionscanhelpyousetupacompanypageonFacebook,Twitter,Instagramand/orLinkedin,orhelpimprove
yourcurrentpageandhelptrainyouoryourstafftomaintainthepage.Thisisimportantforbrandingandreachingcustomers.

2. Examplesofservicecombinationsandhypotheticalcasestudies.
Howcanmyserviceshelpyou?
ImplementationPackage
Sarahownedajewelrystoredowntownandknewstudentswereanuntappedmarketbutwastoobusymanagingthestore
andmakingjewelrytodothemarketingsheknewwouldreachthem.Asafirststep,SpringMarketingSolutionsproposeda
socialmediacontestbylaunchingpostsondifferentdayswithfuncaptionsthroughFacebook,Instagram,andTwitter,where
studentshavetoshareaphotoforachancetowinjewelry.Customerswerealsoaskedtolikethesocialmediasitestogeta
discountwithtestsat5%,10%,or15%discounts.
BymonitoBymonitoringclicks,likes,shares,repostsandcommentsandthecorrelationwithsales,SpringMarketingSolutionswas
abletohelpSarahidentifywhatsocialmediasitesandwhatofferswouldgenerateincrementalsalesandprofitsforher
businesswhileallowinghertofocusonhertruepassionofmakingjewelry.
MarketingPlanPackage
JeromerananoptometrypracticeintheWestEndandafter10yearsbusinesswasslowingdown.Heknewheneededtodo
somethingtotryandboostbusinessbutwasnervousspendingaportionofhisalreadyshrinkingprofitsonadsthathehad
triedbeforeandwhichhadn’tseemedtodomuchgood.
SpringMarketingSolutionsstartedbyassessinghisbusinessanddifferentpotentialtargetmarketsandfoundthatmost
peoplebuyingglassesandcontactlenseswereeitherstudentsorseniorcitizens.Therewaslotsofpotentialintheeyeglasses
andcontactlensareathathewasn’tusingtohisfullability.
SpSpringMarketingSolutionsdecidedtotargetseniorcitizenssincemoststudentsdidn’tliveinhisarea.SpringMarketing
Solutionscreatedasimpledirectmailcampaignthataskedtherecipienttotakeaquicksurveyabouttheireyeglassesto
determineiftheyneededtogetnewglasseslensesorretesttheireyes,whichmostpeopledidn’tdooftenenough.Ifthey
broughtthesurveyin,thecustomersaved10%iftheymadeapurchase,andwouldallowJerometohavetheircontact
informationforfuturemarketingeffortsandallowJerometotracktheeffectivenessofthecampaign.