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Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors' Brains

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SiteTuners Conversion Rate Optimization
SiteTuners Conversion Rate Optimization

This document summarizes a webinar series on writing conversion copy from Brian Massey, a conversion scientist. It highlights Massey's expertise and background in marketing, advertising, and conversion optimization. It also provides information on an upcoming webinar from Massey on getting past psychological barriers in website visitors' minds to influence them to take the desired action.

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Writing Killer Conversion Copy: Getting Past the Bouncers in Your Visitors’ Brains Free Webinar Series Brian Massey Conversion Scientist @bmassey @sitetuners, #CRO, #personalization Featuring:
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy Our mission is to influence your visitors to take the desired action on your website or landing page ACT
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy M O R E T H A N s i n c e 2 0 0 2 1250 CLIENTS
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy Conversion Rate Optimization Services Staff training & mentoring Call us in on a single project or turn to us for ongoing monthly conversion support Conversion analysis and CRO-focused redesign (single page or full site) A/B and multivariate test plan development
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy Today’s Expert: Brian Massey • Conversion Scientist @ Conversion Sciences – and has the lab coat to prove it! • Author of Your Customer Creation Equation • 20+ years ad computer programmer, entrepreneur, corporate marketer, national speaker and writer • Master doodler • Top rated speaker at Conversion Conference and other national events including PubCon, OMMA, Innotech and more
@bmassey » Brian Massey @bmassey » Conversion Scientist » Conversion Sciences Writing Persuasive Copy Getting Past the Bouncers in our Brains
@bmassey Friction-Free: Unlike vertical corduroy, which produces friction that can heat your crotch to uncomfortable, potentially catastrophic levels, Cordarounds’ horizontal wales mesh evenly, lowering the average wearer’s crotch heat index (CHI) reading by up to 22%. “If you create something with a hook, you can experience dramatic results.” – Chris Lindland, CEO Source: Business Times Online http://www.bizjournals.com/sanfrancisco/print- edition/2012/06/08/clothier-betabrand-racks-up- sales-with.html?page=all
@bmassey Conversion Scientist Founder of Conversion Sciences International Speaker Author: Your Customer Creation Equation Lab Wear Fashion Model
@bmassey
@bmassey The Real Scientific Method
@bmassey Typography (Motion optional)
@bmassey
@bmassey Meet the Bastards
@bmassey Source: Wizard Academy www.wizardacademy.com Carl Wernicke Pierre Paul Broca
@bmassey
@bmassey Seeing Words Passively Primary Visual Cortex Generating (and Reading) Words Broca’s Area Wernicke’s Area http://thebrain.mcgill.ca/flash/a/a_10/a_10_cr/a_10_cr_lan/a_10_cr_lan.html#2
@bmassey Chapter 30 of Secret Formulas of the Wizard of Ads, 1999
@bmassey Broca’s Area Motor Cortex http://www.sxc.hu/profile/craiova
@bmassey Free Marketing Research Lousy Marketing Ideas. Don't Come to our Site. www.*****.com Bulldog Info & Resources Vaguely useful pet site Affiliate links and pictures www.*****.com Free Marketing Research We hold all the secrets to internet marketing. Buy Now! www.*****.com Bulldog Info & Resources Site about family dog Pictures and links here www.*****.com Source: MarketingExperiments PPC Ad Copy Tested 6/2005
@bmassey 26% Conversion Rate
@bmassey There is no body language on the Web…
@bmassey http://www.nataliedee.com/
@bmassey
@bmassey Would You Lease a Car from Ling?
@bmassey The Future of Digital Marketing 2012: Econsultancy Keynote by Ling Valentine of LingsCars.com - Is there method in the madness?
@bmassey The Future of Digital Marketing 2012: Econsultancy Keynote by Ling Valentine of LingsCars.com - Is there method in the madness?
@bmassey More leads
@bmassey
@bmassey
@bmassey Methodical Competitive Humanist Spontaneous LogicalEmotional Q u i c k D e c i s i o n s D e l i b e r a t e D e c i s i o n s Brian and Jeffrey Eisenberg, Waiting for Your Cat to Bark?
@bmassey
@bmassey
@bmassey We want to shake your hand, so you can start sending us checks.
@bmasseyhttp://www.sxc.hu/profile/guitargoa We don’t know what we’re measuring, but it looks pretty damn good.
@bmassey If you work with us you might get laid.
@bmassey This person doesn’t work here, but we’ll already have you on the phone before you realize it.
@bmassey We aren’t racist. Or sexists. And we aren’t sure why we had to point that out.
@bmassey
@bmassey This took about 20 minutes using PowerPoint.
@bmassey These were done using Box Shot 3D.
@bmassey
@bmassey
@bmassey
@bmassey Our heat-reflecting paint kicks ass.
@bmassey
@bmassey
@bmassey
@bmassey Different Product Different Girl No mention of Wonderland Collection Colors Match
@bmassey
@bmasseyHigher revenues
@bmassey
@bmassey Wizard Academy www.wizardacademy.org
@bmassey
@bmassey 20% Off Window Treatments We Bring the Showroom to You. Free Local Design & Measure! www.decorview.com $100 off Power Shades Sale on Automated Fashions. Free Local Design & Measure! www.decorview.com Top Performing Ads
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey Control Treatment A Treatment B
@bmassey Design and UX Knowledge
@bmasseywww.garrisonphoto.org/sxc
@bmassey
@bmassey A) We Can Help. Call… B) Speak with a Compassionate Rehab Specialist. Call… C) Ready to Start Healing? Call… D) Ready to Stop Lying? If so, we can help. Call… -18% Control +32% +43%
@bmassey Bouncers? What bouncer
@bmassey The Conversion Scientist Blog conversci.com/upside Contact: brian@conversionsciences.com 888.961.6604 Conversion Upside Calculator conversci.com/upside
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy Get a Free 15 Minute Conversion Review • Interactive review of your key conversion paths • Conducted by SiteTuners conversion staff • Identify key segments and opportunities for customization • Video transcript recorded via GoToMeeting • Offer good only for companies generating at least $1 million annually in online revenue. New customers only please. To take advantage of this FREE offer you must schedule by February 6 Bit.ly/CROreview
Copyright © 2015, SiteTuners - All Rights Reserved. @SiteTuners #CRO #contentstrategy Next Month: GA Tricks for Huge CRO Advantage Come see some of the lesser-used conversion enhancing tools inside Google Analytics. You’ll learn: • How to find segments that are ripe for optimization and conversion lift Identify key segments and opportunities for customization • How you can fine tune your remarketing by creating segments of visitors who are on the brink of conversion • How specific pages and/or products on your site interact to bolster purchase value Register online: www.SiteTuners.com Wednesday, Feb 25, 10 am PT/1 pm ET Presented by Dave Booth Founding Partner and Principal Consultant @ Cardinal Path
SAVE $400 May 13-14, 2015, Rio All-Suites Hotel & Casino Register online: www.ConversionConference.com Plus 40+ more!! Amy Africa Lance Loveday Nathalie Nahai

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