11 Obvious A/B Tests You Should Do Today

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45 minute webinar featuring Neil Patel

A/B testing should be a major part of your growth strategy. But what should you test? And how do you test it? In this webinar, Neil Patel will share his most efficient A/B tests that increase conversions and lower costs.

In this webinar we will show you:

-How running A/B tests on colors can reduce your cost per acquisition (CPA)
-How testing the right element in an explainer video can crush it
-Examples of simple A/B tests that can help you get more revenue out of your existing traffic

11 Obvious A/B Tests You Should Do Today

  1. 1. 11 OBVIOUS A/B TESTS YOU SHOULD TRY Neil Patel! KISSmetrics
  2. 2. @neilpatel #KISSmetrics!
  3. 3. DOING BUSINESS ON THE WEB FOR! 11 YEARS RUN AT LEAST 4 NEW A/B TESTS A MONTH
  4. 4. TEST #1! ADD THE WORD FREE IN YOUR ADS
  5. 5. RESULTS! CPA DECREASED FROM $60 TO $43
  6. 6. TEST #2! CREATE AN EXPLAINER VIDEO
  7. 7. RESULTS! INCREASED CONVERSIONS BY 64%
  8. 8. TEST #3! HAVE YOUR SIGNUP BUTTON SCROLL
  9. 9. RESULTS! INCREASED CONVERSIONS BY 138%
  10. 10. TEST #4! REMOVE FORM FIELDS
  11. 11. RESULTS! INCREASED CONVERSIONS BY 26%
  12. 12. TEST #5! TWO STEP CHECKOUT PROCESS
  13. 13. RESULTS! INCREASED CONVERSIONS BY 10%
  14. 14. TEST #6! SHOW OFF YOUR LIVE PRODUCT
  15. 15. RESULTS! INCREASED CONVERSIONS BY 38%
  16. 16. TEST #7! FREE TRIAL VS MONEY BACK GUARANTEE
  17. 17. RESULTS! INCREASED CONVERSIONS BY 116%
  18. 18. TEST #8! TRIAL LENGTH
  19. 19. RESULTS! INCREASED CONVERSIONS BY 102%
  20. 20. TEST #9! TIME BASED BONUSES
  21. 21. RESULTS! INCREASED CONVERSIONS BY 11%
  22. 22. TEST #10! ADDING DOLLAR VALUES TO FREE OFFERS
  23. 23. RESULTS! INCREASED CONVERSIONS BY 22%
  24. 24. TEST #11! BUTTON COLORS
  25. 25. RESULTS! INCREASED CONVERSIONS BY 21%
  26. 26. THANK YOU! Neil Patel! quicksprout.com! npatel@kissmetrics.com

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