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PubCon - Las Vegas October 7th, 2014 - Mobile Presentation

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Optimizing Mobile Beyond Screen Size: The Case for Unresponsiveness

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PubCon - Las Vegas October 7th, 2014 - Mobile Presentation

  1. 1. #Pubcon #CRO @tim_ashCopyright © 2013, SiteTuners - All Rights Reserved. @tim_ash Optimizing Mobile Beyond Screen Size: The Case for Unresponsiveness Tim Ash – CEO, SiteTuners Pubcon Las Vegas - October 7, 2014
  2. 2. #Pubcon #CRO @tim_ash About SiteTuners • San Diego based conversion rate optimization agency • Large and small company clients worldwide Practice areas: – Conversion-focused website blueprints (full redesigns & quick facelifts) – Landing page test plans & testing strategy development – Internal optimization team mentoring & training
  3. 3. #Pubcon #CRO @tim_ash M O R E T H A N s i n c e 2 0 0 2 1200CLIENTS
  4. 4. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash We Need A “Responsive” Website!
  5. 5. #Pubcon #CRO @tim_ash Yesterday - a handful of incompatible browsers
  6. 6. #Pubcon #CRO @tim_ash Today - an explosion of diverse devices
  7. 7. #Pubcon #CRO @tim_ash The answer is to draw pretty boxes…
  8. 8. #Pubcon #CRO @tim_ash …and code them into “responsive” one-page sites
  9. 9. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash
  10. 10. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash “[Most responsive websites] are infinitely scrolling pieces of crap.” - Richard Banfield, CEO of Fresh Tilled Soil
  11. 11. #Pubcon #CRO @tim_ash We need to be responsive to the context
  12. 12. #Pubcon #CRO @tim_ash We live in a multi-screen world
  13. 13. #Pubcon #CRO @tim_ash Why “responsive-light” is a problem • Breaks the hypertext paradigm – nothing to optimize except the order of the linear presentation • Ignores visitor context, intra-day usage patterns, and multi-screen use – simply resizes within a column, and reflows multiple columns. • Distorts spatial relationships & undermines usability (proximity, ordering, containment, grouping, accessibility) • Requires massively increased QA costs • Results in much heavier code
  14. 14. #Pubcon #CRO @tim_ash What you should think about • Consider dedicated smartphone, tablet, and desktop experiences - don’t just reformat the same info • Radically rethink the context and mindset of mobile users – user experience, common tasks, and calls-to-action will probably be different • Design for transitions between experiences (including online and offline) and for multiple simultaneous screens
  15. 15. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash Sorry if you don’t like my conclusions…
  16. 16. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash … feel free to get some of your own direct experience.
  17. 17. Copyright © 2014, SiteTuners – All Rights Reserved. #ConvCon #CRO @tim_ash SAVE $300•increaseyourrevenueand profit •generatemoreleads •land morecustomers •boost salesandpaid memberships •maximizeyourmarketingROI RioAll-suitesHotel&Casino LasVegas-May13-14,2015
  18. 18. #Pubcon #CRO @tim_ash Get a Free 15-minute Conversion Review • Interactive review of your key conversion paths • Conducted by SiteTuners conversion staff • Identify key segments and opportunities for customization • Video transcript recorded via GoToMeeting • Offer good only for companies generating at least $1 million annually in online revenue. New customers only please. Limited Availability – first 5 to sign up To take advantage of this FREE offer you must schedule by October 17, 2014 Bit.ly/CROreview
  19. 19. #Pubcon #CRO @tim_ash Contact Info and Q&A tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

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