PeSA Internet Conference Australia 2014 - Session

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The Seven Deadly Sins Of Landing Page Design & Live Site Reviews

Your baby is ugly – your landing pages have severe and fundamental problems that are affecting your online marketing ROI. Learn how to avoid the most common landing page problems in this fast-paced & entertaining session. After learning to uncover common conversion mistakes, participants can volunteer their landing pages for live conversion critiques.

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PeSA Internet Conference Australia 2014 - Session

  1. 1. Copyright © 2013, SiteTuners - All Rights Reserved. The Seven Deadly Sins of Landing Page Design Tim Ash CEO Broadbeach, Australia – May 30, 2014
  2. 2. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash • Conversion-focused website blueprints (full redesigns & quick facelifts) • Landing page test plans & testing strategy development • Internal optimization team mentoring & training • More than 1200 clients since 2002 About SiteTuners
  3. 3. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
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  12. 12. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
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  17. 17. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash146 clickable links!
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  20. 20. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  21. 21. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 51% + $48,000,000
  22. 22. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Before
  23. 23. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash After + 17%
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  43. 43. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 58%
  44. 44. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash + 40%
  45. 45. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 7 Deadly Sins Recap • Unclear call-to-action • Too many choices • Asking for too much information • Too much text • Not keeping your promises • Visual distractions • Lack of trust
  46. 46. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash
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  54. 54. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Express Review - Special Offer • 45 or 90-min interactive review of landing page • Video transcript recorded via GoToMeeting • Includes AttentionWizard “attention heatmap” of your page http://ExpressReviewOffer.com – Starting at only $699 Promo Code “PESA14” to get $100 off (Order by June 20, 2014)
  55. 55. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash 2014 – Boston - San Francisco – Paris - Chicago – London – Berlin 2015 – Las Vegas Tim Ash Tom Davenport Michael Summers Bryan Eisenberg Patrick Bultema Jakob Nielsen Amy Africa BJ Fogg Steve Krug Jared Spool Roger Dooley Susan Weinschenk Brian Massey
  56. 56. Copyright © 2013, SiteTuners - All Rights Reserved. #PESA14 @tim_ash Q&A and Contact Info tim@sitetuners.com (619) 990-9062 mobile (619) 223-8020 work PST twitter @tim_ash www.linkedin.com/in/timash facebook.com/tim.ash1 skype tim_ash1

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