The music video will focus on the performance of an artist singing Jessie J's "Domino" in various settings. It will open with the actor in a studio setting before changing locations that correspond with the song lyrics. Close-ups will emphasize facial features during certain parts for conventional phallic imagery. The settings will become darker during the bridge before increasing in pace for the climax. Product placement may also be included to reflect pop music conventions. The video aims to recreate the original "Domino" video through a total performance concept.

1. Final Treatment For Music Video
Outline of ideas
My music video will be focusing more on the performance of an artist during their
music video, as opposed to a narrative concept. The video will open with our
character who is representing the artist, performing her song (Domino) in what
appears to be a studio. There will be a shot of perhaps studio lights turning on, to
indicate the beginning of the song. As the intro to the song builds up, we will use a
variety of shots, mainly close to the actor, that put emphasis on things such as make
up, clothes, shoes and setting.
As the lyrics begin the video will cut to the artist who will be lip syncing the song, the
shot will be perhaps a mid shot that shows the top half of the artist and some of the
location. The shot will change every time a new line is introduced into the song. As
the shot changes, so will the location, costume and possibly lighting. This will
conform to pop music conventions as the shots will keep up with the pace of the
song, making the video more enticing.
For the stanzas just before the chorus, we will aim to make use of extreme close ups
of facial features, particularly lips and eyes, to connote phallic imagery, which is
conventional of pop music videos.
As the chorus is introduced, as will a new location, for example when the start of the
chorus comes is; 'rock my world into the sunlight, make this dream the best I’ve ever
known...'. This location/costume change will often be referred to during the chorus
parts of the song.
The character will continue to perform the song, dancing and lip syncing in rhythm
with the beat of the song, up until the bridge. At this part of the song, the location will
change to an unseen one yet. The setting will be low key lighting, so that the
characters silhouette is emphasised. This footage will last for the most part of the
bridge, interspersed with the shot fading in and out of black. This will connote that
the bridge is a different tone to the rest of the song, and the song is likely to be
ending soon. Toward the end of the bridge, the shots will speed up as the lyrics
overlap. For example the lyrics include the note 'yeah' repeatedly over the top of the
usual lyrics 'oh baby baby, got me feeling so right, oh baby baby dancing in the
moonlight'. The shots will cut to the character lip syncing the bridge and the yeah's
back and forth until the bridge is over.
The character will not lip sync the entire song, the shots of the character singing will
be broken up with body shots, and shots of the character dancing.

2. After the bridge the speed at which the shots cut will increase, and all of the
'scenarios' will be used, and the cuts will include all the settings that have been seen
so far, but the speed at which they change will be considerably faster. This will
indicate to the audience that the song is nearing the end.
As the video ends the character will lip sync the last lyrics, and will walk towards the
camera and perform Jessie J's artist motif of pushing the camera away, before the
video fades out the music and it fades to black.
During research I discovered that product placement in a music video is a typical pop
music convention, therefore we will try to include some product placement in the
music video, preferably at the start of the video.
Resources:
Technical equipment - Tripod, camera, artificial lighting, Final Cut Pro (for editing)
and a white screen for the character to perform in front of that will reflect the lighting.
Actors/Costumes - Actor to depict Jessie J, bright coloured clothes - mainly dresses
or party clothes.
Locations/settings - 'studio' setting, we will use our school 'oracy space' to film as it is
well lit and big, yet also has a place where darker lighting may be used.
Justification for my ideas:
There are a number of reasons for choosing this concept. My group and I underwent
a lot of research in order to determine what our target audience wanted to see in our
music video. 49% of responses said they would like to see us remake the original
domino video, which is total performance, so we will bear this in mind when making
our video. A vast majority of our audience are aged 15-17, so this age group are
more likely to want to see a performance of their favourite artist as opposed to
something more low key. Also when we asked our audience to describe Jessie J,
some of the words we got back included; fun and confident, therefore this must be
incorporated into our video. Although 70% of our audience said they would prefer to
see narrative in a music video, we have as a group concluded that in order for the
audience to enjoy our video as much as possible, we should keep with a
performance based video. In further research we discovered that performance is a
key convention in pop music videos, therefore this supports our decision to create a
performance based concept music video. When our target audience were asked
what colour theme they would appreciate in a video of the pop genre, they
suggested colours such as pink, purle, gold and blue, which is why we have decided
to have a bright colour theme to add some colour to our lighting.