Indian print media has continued growing due to several factors: increasing literacy rates and incomes have created a favorable environment for growth; print remains one of the most affordable forms of media and newspapers have innovated their content and technologies used; and print media has deep penetration across India including in rural areas and in over 1600 local languages, and has streamlined itself to local social norms and needs.

1. Continuing growth of Indian
print media
-Rohit Jain

2. Reasons for growth of print media in India
• Favourable environment:
• Increasing literacy
• Growing incomes
• Best consumer value product created till date
• Creativity and innovation
• Fdi:
• 26% FDI in news and current affairs section in 2002
• Innovation:
• Technology(Ink :natural essential oils, Quick Response (QR) code, Augmented reality
(AR))
• Contents

3. Reasons for growth of print media in India
• Long engraved habit among the people
• Immense penetration
• Rural markets
• Hyperlocal
• 1600+ mother tongue
• Credibility
• Streamlined itself with the social character of the people
• E.g.-classifieds, matrimonial ads, youth section, opportunities, education and
medical issues

4. THE BEST OF THE BEST

9. Innovation