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5 Brilliant Snapchat Campaigns You Need To See

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With Snapchat Discover just over the horizon, we took a look at some Snapchat Campaigns that took our breath away.

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5 Brilliant Snapchat Campaigns You Need To See

  1. 1. BRILLIANT SNAPCHAT CAMPAIGNS THAT YOU NEED TO SEE.
  2. 2. Snapchat Discover Feature With the Snapchat Discover Feature about to hit the Snapchat App in the next few days, we decided to take a look at some amazing Snapchat Campaigns that have gone where most other brands have not.
  3. 3. HEINEKEN SNAPWHO? CAMPAIGN
  4. 4. THE CAMPAIGN STRATEGY At Coachella last year, Heineken sent cropped snaps to followers as clues to surprise shows on any given day during the festival. Users who responded with the right band or artist got an early confirmation of an act scheduled for the Heineken House, the beer sponsor’s stage.
  5. 5. THE RESULT OF THE CAMPAIGN • Fans were able to engage in dialogue and "snap" hints about which musical acts would be performing together in the Heineken House. Fans could connect to HeinekenSnapWho and begin “snapping.” • Those who connected would have a better opportunity at catching the collaborations live and wouldn’t miss out on these performances. • It brought in the importance of exclusive content, making this a real hit with the crowd at Coachella.
  6. 6. AUDI+ THE ONION’S SUPERBOWL SUNDAY
  7. 7. THE CAMPAIGN STRATEGY For Super Bowl 2014, Audi partnered with Huge and The Onion to become the first major brand to achieve a big Snapchat success, garnering one of the fastest- growing followings ever on the platform.
  8. 8. THE RESULT OF THE CAMPAIGN • This campaign helped Audi drive the most online conversations of any automobile manufacturer on Super Bowl Sunday and comprised more than 30% of the online buzz about the brand. • The campaign received 100,000 total views on Snapchat and generated 2,400 mentions on Twitter, reaching a total of 37 million social impressions. • The team manually added 9,600 followers to the Audi Snapchat account over 48 hours, reaching a total of 10,500 followers.
  9. 9. ACURA NSX PROTOYPE CAMPAIGN
  10. 10. THE CAMPAIGN STRATEGY Acura decided to give the world an early look at the Acura NSX prototype in an unexpected place. An invite was published on Facebook and Twitter promising the first 100 followers of Acura's Snapchat account a fleeting glimpse of the new super car prototype roaring around their test track.
  11. 11. THE RESULT OF THE CAMPAIGN • Sharing footage of the NSX prototype on Snapchat created an early round of industry media coverage and inserted Acura into the conversation about brands willing to trying new social platforms. • It put Acura on the list of brands included in media conversations about Snapchat, earning mentions across dozens of marketing and even political conversations. • Snapchat remained the coolest part of the new NSX prototype reveal because it was unexpected and resulted in a steady stream of earned media recognition.
  12. 12. TACO BELL’S SNAPCHAT MOVIE
  13. 13. THE CAMPAIGN STRATEGY Taco Bell launched its Spicy Chicken Cool Ranch Doritos Locos Tacos with one of the first Snapchat Stories—a six- minute mini-movie that included a scene that was filmed on the red carpet of the MTV Movie Awards, and was filmed and posted in less than 24 hours.
  14. 14. THE RESULT OF THE CAMPAIGN • The video received an overwhelming response not just from Taco Bell fans, but the rest of the social media world. • Not only has Taco Bell’s inventive use of Snapchat been overwhelmingly successful with their target audience, it has also positioned the company as one of the innovative brands on social media.
  15. 15. WWF #THELASTSELFIE CAMPAIGN”
  16. 16. THE CAMPAIGN STRATEGY Inspired by the disappearing nature of content on Snapchat, the World Wildlife Fund in Denmark and Turkey have launched the #LastSelfie campaign. The #LastSelfie Snaps are meant to symbolize the diminishing population of different endangered species.
  17. 17. THE RESULT OF THE CAMPAIGN • After One week, 40,000 Tweets hit over 120 million Twitter Timelines. • 50% of all Active Twitters were exposed to this Campaign. • With headlines in more than 6 languages, #LastSelfie raised Global Awareness. And in just under three days, WWF reached their donation target for the entire month.
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