Understand your Mobile App Competitive Landscape with SimilarWeb PRO.

1. Getting Started with
SimilarWeb PRO | Mobile Apps
Understand your Competitive Landscape

2. Lesson 1:
Understand
Your Competitive
Landscape
Business Proprietary & Confidential | 2
Getting Started with SimilarWeb PRO | Mobile Apps
Lesson 2:
Track
Your Digital Market
Share
Lesson 3:
Grow
Your Digital Market
Share

3. Business Proprietary & Confidential | 3
Monitor
your app analysis
1
Build
your app analysis
2 3
Understand Your Competitive Landscape | Mobile Apps
Lesson 1
Benchmark
your app against the competition
Ranking
Engagement
Retention

4. Business Proprietary & Confidential | 4
Discover how you stack up against the competition

5. Business Proprietary & Confidential | 5
02.
01.
Pro Steps:
01
Navigate to App Analysis from the
SimilarWeb PRO main menu toolbar
02
Type the app you would like to analyze in the
Search bar
03
Click on the Compare button and add up to
4 core competitors’ apps to benchmark your
performance
Understand your Competitive Landscape | Mobile Apps
Build your app analysis A B C
Try it out: App Analysis
01 02
03

6. Business Proprietary & Confidential | 6
Determine an app’s visibility by looking at
Rank History
Discover Insights:
01
Navigate to App Overview, App Ranking to
see how an app’s ranking has changed over
the past 2 years and in real time
02
Identify spikes and drops in an app’s ranking
to understand the impact of a new update,
campaign, PR, featured chart etc.
Test Yourself
Which app has the higher ranking? How has
the app ranking grown over time?
Try it out: App Analysis | App Overview | App Ranking
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s ranking against the competition A B C
01
02

7. Business Proprietary & Confidential | 7
Benchmark your app’s Daily App Ranking in
every country to strategize global
expansion, identify missed
opportunities and discover incoming
threats from competitors
Discover Insights:
03
Click on the Daily App Ranking tab to
analyze an app’s Daily App Ranking and
benchmark how successful your app is in
compared to the competition
04
Click on the Change column to identify apps
that are growing or shrinking in their
rankings and discover threats and
opportunities in your ecosystem
Test Yourself
In what countries is Snapchat growing in
visibility and ranking?
Try it out: App Analysis | App Overview | App Ranking
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s ranking against the competition A B C
03
04

8. Business Proprietary & Confidential | 8
02.
01.
Pro Steps:
01
Navigate to App Engagement, Overview
from the App Analysis main menu
02
Select the time frame you would like to
analyze from the Time Frame filter
03
Select the country you would like to analyze
from the Geography filter
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition
Try it out: App Analysis | App Engagement | Overview
01
02 03
A B C

9. Business Proprietary & Confidential | 9
Analyze key engagement metrics to
benchmark your market penetration,
reach and stickiness against the
competition
Discover Insights:
01
Analyze Current Installs to benchmark your
market penetration against the competition
02
Analyze Daily Active Users to benchmark
your daily reach against the competition
03
Analyze Active App Users to benchmark app
stickiness and understand how loyal an app
audience is for you and your competition
Test Yourself
Which app is leading in market penetration,
stickiness and reach?
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
01 02 03
Try it out: App Analysis | App Engagement | Overview

10. Business Proprietary & Confidential | 10
Discover an app's user acquisition trends
and spot seasonality to optimize your own
campaigns
Discover Insights:
04
Analyze Total Downloads to benchmark app
downloads from the app store and uncover
the amount of downloads you need in order
to climb in ranking
05
Select Total Downloads from the drop down
menu to identify how a specific
campaign/seasonality has affected you and
your competitors’ app installs
Test Yourself
When was the peak season for app
acquisition for each of these players?
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
05
04
Try it out: App Analysis | App Engagement | Overview

11. Business Proprietary & Confidential | 11
Assess the likelihood of an in-app
purchase by analyzing an app’s usage
patterns
Discover Insights:
06
Analyze Usage Time to benchmark the
amount of time spent on an app for you and
your competition
Test Yourself
Which app are users spending more time on?
Try it out: App Analysis | App Engagement | Overview
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s key engagement metrics against the competition A B C
06

12. Business Proprietary & Confidential | 12
02.
01.
Pro Steps:
01
Navigate to App Engagement, Retention
from the App Analysis main menu
02
Select the time frame you would like to
analyze from the Time Frame filter
03
Select the country you would like to analyze
from the Geography filter
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition
Try it out: App Analysis | App Engagement| Retention
01
02 03
A B C

13. Business Proprietary & Confidential | 13
Benchmark app retention to discover the
apps that have implemented a successful
strategy in creating immediate value for
users
Discover Insights:
01
Analyze Loyal vs Early Churn to benchmark
the % of users returning to an app vs those
who have stopped using the app at an early
stage
Test Yourself
Which app is doing a better job at retaining
its users?
Try it out: App Analysis | App Engagement| Retention
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition A B C
01

14. Business Proprietary & Confidential | 14
Analyze retention by day in order to
predict when an app is most likely to lose
its users
Discover Insights:
02
Scroll down the App Engagement, Retention
page to understand the usage of an app from
day 0 (day of installation) and benchmark
retention rates against the competition and
top category leaders
03
Determine the user acquisition quality of an
app by looking at the opening rate of an app
Test Yourself
Which app is doing a better job at retaining
its users for a longer period of time?
Try it out: App Analysis | App Engagement| Retention
Understand your Competitive Landscape | Mobile Apps
Benchmark your app’s retention metrics against the competition A B C
02
02
03

15. Business Proprietary & Confidential | 15
02.
01.
Save and monitor your analysis to easily
spot changes and spend more time
optimizing your performance
Pro Steps:
01
Click on the Star next to the title on each
page to save and monitor your analysis and
receive email alerts
02
Quickly access your analysis anytime from
the Star on the menu bar or from your home
page
Understand your Competitive Landscape | Mobile Apps
Monitor your app analysis A B C
Try it out: App Analysis | App Engagement| Retention
01
02

16. Business Proprietary & Confidential | 16
Congratulations! You have completed the first lesson in Understand, Track and Grow your Digital Market Share | Mobile Apps
Open SimilarWeb PRO to try out what you’ve learned
☑ Assess and benchmark your app’s performance
○ Analyze app rank, engagement metrics and retention against the competition
☑ Discover trends and seasonality
○ Analyze changes in key performance metrics for you and your competitors’ over time
☑ Monitor key performance metrics
○ Save your analysis and stay tuned for SimilarWeb email alerts
Try it out | Understand your Competitive Landscape
Lesson Review