Pop Culture Tourism

1. NORHASIMAH BT HAMIM
2013838972

2. DEFINITION
• Pop culture:
“A culture liked by many, something other than „fine culture‟, situated
in the context of mass production and mass consumption, culture by the
people for the people, accessible, and commercial”
• Pop culture tourism:
“Tourism induced by pop culture, whereby
the tourists engage can be characterized
as fans”
Source: Lexhagen and Lundberg (2013)

3. POP CULTURE PHENOMENA
Music
Books
Films/TV
Source: Lexhagen and Lundberg (2013)

4. POP CULTURE TOURISM ELEMENTS
Innovations in
Destinations &
Attractions
Technology
Mediation
Source: Lexhagen and Lundberg (2013)

5. ECONOMIC IMPORTANCE
Source: Lexhagen and Lundberg (2013)

6. CROSS CULTURAL IMPORTANCE
Source: Kim, Agrusa, Chon & Cho (2008)

7. POP CULTURE TOURISM IN MALAYSIA
What we
have?
How to
execute?
Whose
responsibility?

8. Books
Films/TV
Music
POP CULTURE TOURISM IN MALAYSIA

9. POP CULTURE TOURISM IN MALAYSIA
Whose responsibility?
Government
Private Sector
Public Support
How to execute?
Collaboration of the
stakeholders
Authentic with fictitious
elements
Flows of information in
Internet
Source: Lexhagen and Lundberg (2013)

10. Popular culture such as music, movies and literature offers
tremendous opportunities for tourism development in a
destination; especially when executed with proper
understanding and goals towards economic booster as well
as build destination image.
CONCLUSION