This is a presentation of folk culture which is continiously promoting in digital age. How todays new media promoting and packaging the traditional media.

1. THE
PROMOTION OF
FOLK CULTURE
IN
DIGITIZED AGE

2. WHAT IS FOLK CULTURE?
 Folk culture originates from
the work culture , tradition,
rituals , social norms of a
particular region.
 Customs practiced by
small , homogenous groups
living in isolated areas.
 Predominantly rural or
local.

3. SOME EXAMPLES
OF
FOLK CULTURE
JATRA
PUPPETRY
CHOU NACH
BAUL SANGEET
BIHU DANCE
GARBA DANCE

4. IMPORTANCE OF FOLK CULTURE
An integral part of the
development programme.
Available at low cost.
Highly impactful and
provides immense
flexibility.
Satisfy the inner desire
for self expression.

5. WHAT IS DIGITAL
MEDIA?
 Content that communicated
through internate and
computer networks.
 Examples of digital media
devices : smart phones,
digital tv, laptops , computer
etc.

6. FOLK CULTURE AND
MODERN MASS MEDIA
Potent tool of communication if
appropriately integrated with modern
mass media.
At the same time folk entertainments
can provide fresh and interesting
programme material for the mass
media making them more acceptable
to the both the rural and urban
audiences.

7. REARRANGEMENT OF FOLK CULTURE IN DITALIZED
AGE
 Western musical instruments are used along with
tradition musical instruments.
 Fusion is now one of the elements of folk culture.
( ex: coke studio , many foods and languages,
traditional ornaments and clothes etc. )
 Musical reality shows of Television (ex : Sa Re Ga
Ma Pa) and serials like Krishnakali , Sat Bhai
Champa , Balika Badhu and cinemas ( ex : Pather
Panchali, Padmabat etc.) presents folk culture in
new forms.
 Picturization of folk culture. ( ex : Ghoomar from
Padmabat , Kesari Balam from Dor and Jugni the
Pakistani Punjabi folk song from Cocktail , Navrai
Majhi from English Vinglish etc.)

8. • NAME : PRIYANKA BISWAS.
• YEAR: 2019 [ 2ND SEM ]
• SUB: Journalism and Mass Communication
• TOPIC: Promotion of folk culture in digitized age.
THANK YOU