A journal analysis on tourism destination analysis with journal on Identifying Risks Facing the South African Tourism Industry.

1. B Y : S H A W , G . , S A A Y M A N , M & S A A Y M A N , A .
IDENTIFYING RISKS FACING THE
SOUTH AFRICAN TOURISM
INDUSTRY
P R E P A R E D B Y :
N O R H A S I M A H B T H A M I M
2 0 1 3 8 3 8 8 9 7 2

2. INTRODUCTION
• UNISDR: Defined risks as “the probability that a
hazard will turn into a disaster”.
• Risks manifest in many forms, with disastrous
consequences for the industry if they are not
managed effectively.
• Risk management is about “the ability to manage
the unexpected”.

3. OBJECTIVE OF THE STUDY
This article aims to:
• Identify the risks the South African tourism industry
deems important
• Construct a matrix for assessing the various risks
identified
• Determine whether sectors of the industry rate the
importance of risks differently

4. LITERATURE REVIEW

5. LITERATURE REVIEW

6. METHOD OF RESEARCH
• Empirical survey
• Using a structured questionnaire that asked for institutional
information, as well as statements related to risk intensity
• Sampling and survey method
• Comprised of the stakeholders in South African tourism
industry (Databases: ASATA and SATSA)

7. RESULTS
Relative importance of the perceived risk to the tourism industry
operator
Ranked in order of the strength of the relationship:
1. National image and competitiveness
2. Affordability and safety
3. Economic risks
4. Transport risks
5. Business insufficiencies*
6. Crime and political factors
7. Environmental (nature)
8. Operational risks*
9. Health risks

8. RESULTS
Significant difference of responses of various sectors in tourism
industry operator towards perceived risks
Types of sector: Importance perceived risks:
Tour operators and travel
agents
1. Affordability and safety
2. Operational risk
3. Business insufficiencies
4. Transport risks
Lodges, B&B, guesthouses
and hotels
1. Health risks

9. IMPLICATIONS OF RISK MANAGEMENT

10. CONCLUSION
• Risk management in tourism is a complex issue, with
internal and external risks to be taken into
considerations
• The importance of Internal risks vs. External risks
• Promote proactive risk management between:
• Industry – Training Institutions
• Industry – Government