The global ecotourism market size reached US$ 196.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 561.9 Billion by 2032, exhibiting a growth rate (CAGR) of 12% during 2024-2032.
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2. About IMARC Group
International Market Analysis Research and Consulting Group is a leading adviser on management
strategy and market research worldwide. We partner with clients in all regions and industry
verticals to identify their highest-value opportunities, address their most critical challenges, and
transform their businesses.
IMARC’s information products include major market, scientific, economic and technological
developments for business leaders in pharmaceutical, industrial, and high technology
organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
chemicals, food and beverage, travel and tourism, nanotechnology and novel processing methods
are at the top of the company’s expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our clients
achieve unmatchable competitive advantage, build more proficient organizations, and secure lasting
results.
3. Report Highlight
and Description
According to the latest report by IMARC Group, titled "Ecotourism Market:
Global Industry Trends, Share, Size, Growth, Opportunity and Forecast
2024-2032," the global ecotourism market size reached US$ 196.2 Billion in
2023.
Ecotourism is a form of travel that aims to conserve the environment and
sustain the well-being of local people. It involves traveling to a fragile,
pristine, and relatively undisturbed natural area where the flora, fauna, and
cultural heritage are the attraction centers.
Ecotourism holidays are intended to have a lower impact than commercial mass
tourism as it aims to ensure the protection of the local flora and fauna. In
recent years, ecotourism has gained traction as it educates tourists and
creates awareness about the social conditions while honoring the local culture,
providing financial assistance, and promoting recycling and energy efficiency.
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4. Report Description
Global Ecotourism Market Trends:
The market is driven by the growing environmental consciousness and expanding tourism sector. The rising
awareness regarding the adverse effects of tourism, such as soil erosion, increasing pollution levels, and loss of
natural habitat, is escalating the demand for ecotourism. Besides this, with rapid urbanization and increasing
disposable income levels, there has been a rise in immersive travel, solo trips, and outdoor recreational
activities.
In addition to this, the introduction of niche activities, such as bird watching, wildlife tourism, and coral reef
explorations, is attracting many travelers, thus contributing to the market growth. Besides this, the market is also
fueled by public-private partnerships in the form of subsidized airfares, improved transport capabilities and ease
of access. Furthermore, key players are promoting ecotourism in natural, untainted, and pristine areas that
facilitate the preservation of natural resources and accommodation of tourists without causing environmental
damage.
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7. Competitive
Landscape with
Key Players
• Adventure Alternative Ltd
• Aracari Travel
• BCD Travel
• Expedia Group Inc.
• FROSCH International Travel Inc.
• G Adventures
• Intrepid Group Limited
• Rickshaw Travel Group
• Small World Journeys Pty Ltd
• Steppes Travel
• Undiscovered Mountains Ltd
8. Key Questions
Answered in
the Report
What was the size of the global ecotourism market in 2023?
What is the expected growth rate of the global ecotourism market
during 2024-2032?
What are the key factors driving the global ecotourism market?
What has been the impact of COVID-19 on the global ecotourism
market?
What is the breakup of the global ecotourism market based on the
traveler type?
What is the breakup of the global ecotourism market based on the
age group?
What is the breakup of the global ecotourism market based on the
sales channel?
What are the key regions in the global ecotourism market?
Who are the key players/companies in the global ecotourism
market?
9. Table of
Contents
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Ecotourism Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Traveler Type
6.1 Solo
6.1.1 Market Trends
6.1.2 Mark et Forecast
6.2 Group
6.2.1 Mark et Trends
6.2.2 Mark et Forecast
7 Market Breakup by Age Group
7.1 Generation X
7.1.1 Mark et Trends
7.1.2 Mark et Forecast
10. Table of
Contents
7.2 Generation Y
7.2.1 Mark et Trends
7.2.2 Mark et Forecast
7.3 Generation Z
7.3.1 Market Trends
7.3.2 Mark et Forecast
8 Market Breakup by Sales Channel
8.1 Travel Agent
8.1.1 Mark et Trends
8.1.2 Mark et Forecast
8.2 Direct
8.2.1 Mark et Trends
8.2.2 Mark et Forecast
9 Market Breakup by Region
9.1 North America
9.1.1 United States
9.1.1.1 Mark et Trends
9.1.1.2 Mark et Forecast
9.1.2 Canada
9.1.2.1 Mark et Trends
9.1.2.2 Mark et Forecast
9.2 Asia-Pacific
9.2.1 China
9.2.1.1 Mark et Trends
9.2.1.2 Mark et Forecast
9.2.2 Japan
9.2.2.1 Mark et Trends
9.2.2.2 Mark et Forecast
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