World Tourism Trends and the Way Ahead - WYSETC Convention 2011 Barcelona

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An overview of the major trends in world tourism and the social movements behind these trends from UNWTO. Also contains key guidelines for public private partnerships in youth travel.

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World Tourism Trends and the Way Ahead - WYSETC Convention 2011 Barcelona

  1. 1. World tourism trends and the way ahead Peter Jordan , External Relations UNWTO Affiliate Members Programme WYSETC Global Conference Barcelona, Spain – 21 Sept 2011
  2. 2. The World Tourism Organization (UNWTO)
  3. 3. <ul><li>Specialized agency of the United Nations </li></ul><ul><li>161 Member States, 400+ Affiliate Members </li></ul><ul><li>Leading international organization in travel & tourism since 1975 </li></ul>
  4. 4. UNWTO Affiliate Members: A broad representation of global tourism
  5. 5. <ul><li>Global forum for tourism policy issues </li></ul><ul><li>Building awareness of the importance of ethical and competitive tourism </li></ul><ul><li>Committed to the M illennium D evelopment G oals… </li></ul>
  6. 6. The UN Millennium Development Goals
  7. 7. <ul><li>4 th biggest export activity worldwide </li></ul><ul><li>US$1 trillion export income worldwide in 2010 </li></ul><ul><li>6-7% of global employment </li></ul><ul><li>The primary source of income for many developing countries </li></ul>
  8. 8. Overview of world tourism
  9. 9. International tourism arrivals: 1995 - 2010
  10. 10. Intn’l tourism arrivals and receipts: 1995-2010 Source: World Tourism Organization (UNWTO)
  11. 11. The effects of the global economic crisis
  12. 12. V-shape decline of 15 consecutive months of negative growth +2.1% -3.8% +6.6% +4.5%
  13. 13. 10 months 16 months Source: World Tourism Organization (UNWTO) Advanced vs. emerging economies: a multi-speed recovery
  14. 14. 2010: 940 mn 2009: 881 mn => 2010: +59 mn 2008: 916 mn => 2010: +24 mn Source: World Tourism Organization (UNWTO)
  15. 15. World in 2010: +6.7% 2011 forecast: 4 to 5%
  16. 16. Regional overview
  17. 17. <ul><li>EUROPE </li></ul><ul><li>2010 growth: + 6.7% </li></ul><ul><li>2011 forecast: + 4-5% </li></ul><ul><li>Slower recovery due to uncertain economic conditions </li></ul><ul><li>Consumer confidence still affected by the economic crisis </li></ul><ul><li>Record-breaking arrivals in Germany, Turkey and Croatia </li></ul><ul><li>Slow but steady recovery in US outbound market </li></ul>
  18. 18. <ul><li>AMERICAS </li></ul><ul><li>2010 growth: +7% </li></ul><ul><li>2011 forecast: 4-6% </li></ul><ul><li>Return to growth in the US driving a general trend </li></ul><ul><li>Unemployment still a concern. Domestic vacations popular </li></ul><ul><li>Strongest results in South America (Argentina +22%) </li></ul><ul><li>Brazil 3 rd largest outbound market (+51% spending in 2010) </li></ul><ul><li>2010 natural disasters only expected to have a temporary effect </li></ul>
  19. 19. <ul><li>ASIA-PACIFIC </li></ul><ul><li>2010 growth: +13% </li></ul><ul><li>2011 forecast: +7-9% </li></ul><ul><li>Strongest growth region for 2 years running </li></ul><ul><li>China responsible for 1 in 4 departures in 2010 </li></ul><ul><ul><li>Booming economy </li></ul></ul><ul><ul><li>Rising middle class </li></ul></ul><ul><ul><li>Restrictions eased </li></ul></ul><ul><ul><li>Investment in infrastructure </li></ul></ul><ul><li>Sharp fall in Japan due to March earthquake though not all country affected </li></ul>
  20. 20. <ul><li>MIDDLE EAST </li></ul><ul><li>2010 growth: +14% </li></ul><ul><li>2011 forecast: +7-10% (?) </li></ul><ul><li>Economic growth returning following 2009 shock </li></ul><ul><li>Increasingly important air hub </li></ul><ul><li>In spite of unrest, many destinations unaffected and open for business </li></ul><ul><li>AFRICA </li></ul><ul><li>2010 growth: +6.4% </li></ul><ul><li>2011 forecast: +4-7% </li></ul><ul><li>Boosted by high commodity prices </li></ul><ul><li>South Africa boosted by Soccer World Cup (+15% arrivals) = high expectations </li></ul>
  21. 21. 2000-2010: Average annual growth rate Source: World Tourism Organization (UNWTO) World average growth 3.3 % 2000-2010
  22. 22. Most arrivals within own region Source: World Tourism Organization (UNWTO)
  23. 23. 1.0 bn 882 mn 1.56 bn Actual Trend vs. Tourism 2020 Vision: World Forecast 528 mn 940 mn Source: World Tourism Organization (UNWTO)
  24. 24. Long term trends affecting global tourism
  25. 25. <ul><li>1 . Demographic changes </li></ul><ul><li>Population growth: 6.9bn ( 2009 ), 8.3bn ( 2030 ) </li></ul><ul><li>25 of Europe’s population aged 65+ by 2015 </li></ul><ul><li>Young and affluent travelling for the first time from emerging markets </li></ul>
  26. 26. <ul><li>2 . Global increase in travel </li></ul><ul><li>1.6bn journeys by 2020 </li></ul><ul><li>More people see tourism as a right </li></ul>
  27. 27. <ul><li>3 . A more competitive global market </li></ul><ul><li>New travellers, new destinations </li></ul>
  28. 28. All destinations compete in an open market Source: World Tourism Organization (UNWTO) ©
  29. 29. 4 . Widening the horizons of sustainability…
  30. 30. <ul><li>5 . Innovation and technological change </li></ul><ul><li>Sharing knowledge: the value of networks </li></ul><ul><li>New technology changing the tourism system </li></ul><ul><li>The right of access to Internet </li></ul>
  31. 31. The importance of tourism in regional development Where do we go from here?
  32. 32. <ul><li>Staying competitive by: </li></ul><ul><li>Sharing knowledge </li></ul><ul><li>2. Being serious about sustainability </li></ul><ul><li>3. Building public-private sector cooperation </li></ul>
  33. 33. 1 Sharing knowledge <ul><li>Essential to conduct business effectively </li></ul><ul><li>Allows you and your partners to adapt quickly to changing demand and identify opportunities </li></ul>
  34. 34. 2 Sustainability <ul><li>Environmental </li></ul><ul><li>Economic </li></ul><ul><li>Social… </li></ul>
  35. 35. UNWTO Global Code of Ethics for Tourism
  36. 36. Principal aims
  37. 37. Safeguard the natural environment
  38. 38. Protect cultural heritage
  39. 39. Promote gender equality and the empowerment of women in tourism
  40. 40. Prevent all forms of exploitation of children
  41. 41. Promote the rights of workers and the quality of employment
  42. 42. Respect, protect and inform tourists properly
  43. 43. 4 Public-private cooperation <ul><li>An over-riding necessity which brings mutual benefits: </li></ul><ul><li>To all actors </li></ul><ul><li>To all levels of government </li></ul>With the greatest range of participation (civil society, universities, NGOs)
  44. 44. <ul><li>It’s essential for developing youth travel! </li></ul><ul><li>Understanding the market </li></ul><ul><li>Highlighting its importance to governments </li></ul><ul><li>Strengthening support (visa issuance..) </li></ul><ul><li>Building long-term relations with young people </li></ul><ul><li>Effective marketing </li></ul><ul><li>Linking youth travel with other sectors </li></ul>
  45. 45. For more information: www.platma.org pjordan @ unwto.org

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