simeon le brut

1. Training on skill development
• Planning and preparation
• Approach
• Stock check/need development
• Brand talk
• Objection handing
• Close
• Detail work.

2. Planning and preparation
• Prepare the day, target, in line with month’s target.
• Decide the route/market
• Check the daily sales report for the previous visit
• Check the available stock and the transit stock
• Check the condition of vehicle, the accompanying staff, the loading
of proper stocks
• Check the manufacturing dates on stock and the MRP on it.
• Collect samples (important in case of new product launch)

3. Approach
Approach is a technique by which you attract the
customer towards you and create a good impression of
yourself

4. Stock Checks and Need
Development
Before the salesman starts his brand talk and
demands an order:
– he must know what quantity the customer is in
a position to buy
–what is his need
–It may so happen that you will undersell or try
to oversell
–check the stock before starting your brand talk.

5. Brand talk
• Brand talk is definitely talking good about the product but the
objective is not to fool the customer but to convince him of the
goodness of the product and its superiority over
competition.
• To give proper brand talk one must know the brand (product)
well.
• one must know all its features and benefits
• Whatever the product, it will have its own features and
benefits and one must learn to highlight them in a proper way
and convince the consumer with them.

6. Handling objections
• Listen and do not interrupt
• Agree and counter
• Question the objection
• Trial close
• Hidden objections
• Forestall the objection
• Straight denial

7. Finality
• Ask for the order
• Summarize and ask
• The alternate close
• Action agreement
• The objection close
• The concession close

8. Training Module
• K A S H – the success formula
– Learn it
– Build it
– Hone them
– Develop them
• Research works
• ABC of an image
• Professional etiquette
• Calls