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How Age-Friendly is Singapore Tourism Board - case study


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Older people represent an important group of Singapore’s visitors. Five million visitors aged 45+ visited the country in 2014. Half of all visitors from the UK were of this age.

But how well does Singapore Tourism accommodate the needs of older visitors? We apply the AF Brands audit tool to evaluate the Age-Friendliness of several aspects of the tourist customer journey.

Published in: Business
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