The document summarizes the first annual Digital Travel Summit APAC conference held in Singapore from April 12-14, 2016. Over 330 attendees from across Asia Pacific participated in over 60 sessions and networking events focused on driving digital growth and customer experience in the travel industry. Key topics included mobile optimization, data analytics, and e-commerce strategies. Feedback was overwhelmingly positive and highlighted the quality of speakers, attendees, and networking. Plans were announced to make the 2017 summit even bigger.

1. www.digitaltravelapac.com
1st
Annual
12th
to 14th
April 2016
Singapore
Save the Date for 2017 -
16th
to 18th
May 2017, Singapore
POST-SHOW REPORT
Digital Travel
Summit APAC

2. www.digitaltravelapac.com 2
Competition amongst travel companies is hotter than ever, and in the
digital age the most successful companies will be the ones who use a
data-driven mindset to build a relationship with their customer which
ensures a return trip! The 1st
annual Digital Travel Summit APAC
provided 330 attendees with over 60 interactive sessions and 12
hours of structured networking.
Digital Travel APAC 2016 featured:
• A mobile and multi-device focus day which gathered over
140 attendees
• Keynotes from Expedia, Saatchi & Saatchi, Tuniu.com, Google,
Skyscanner and Yatra
• Dedicated streams focusing on driving revenue and growth,
customer experience and loyalty, powering digital marketing,
analytics and user behavior, ignite country clinics and our super
interactive creative boardrooms
• 90 speakers from companies such as Scoot, Cebu Pacific Air, Air
Mauritius, Philippines Airlines , FRHI - Fairmont Raffles Hotels and
Resorts, Resorts World Sentosa, Cassia Phuket, Marriott, Kayak,
Zuji, Agoda, Wego.com and TripAdvisor to name a few
• 26 partners ready to help you with your perfect customer acquisition
and retention strategy
We are already gearing up for 2017 and would love to have you
involved in the event!
Our Commitment for 2017:
• 100+ speakers representing Asia’s top airlines, hotels, OTAs
and metasearch
• 300+ VPs and Directors from Asia’s leading airlines, hotels, OTAs
and metasearch 400+ overall audience
• To deliver big name keynote and controversial ‘out-of-the-box’
speakers
• To maintain a high ratio of senior travel executives to solution
providers -to maximize your networking experience onsite
• To build an even more interactive agenda - to give you valuable
face time with the contacts you want to network with
I hope you enjoy the Post Show Report for the 1st
annual Digital Travel
APAC Summit and I look forward to seeing you on the 16th
– 18th
May
2017 in Singapore once again!
Thank You for Supporting
Digital Travel Summit APAC 2016! 90
Warm regards,
Prachi Panda
Conference Director, Digital Travel Summit APAC
Speakers
Attendees
330
Partners
26
VPs and Directors from
airlines, hotels, OTAs
and metasearch
200

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About Our Attendees
Singapore 57.85
United States 7.28
Malaysia 5.75
Hong Kong 4.21
Thailand 3.83
United Kingdom 3.45
Australia 3.45
India 2.68
Indonesia 2.30
Philippines 1.92
United Arab Emirates 1.15
Taiwan 1.15
China 1.15
Japan 0.77
New Zealand 0.77
Canada 0.38
Israel 0.38
Poland 0.38
Germany 0.38
Nigeria 0.38
Mauritius 0.38
Learning best practices
to implement the perfect
e-commerce strategy
Finding new & proven
technology providers in
the field to support new
business models
A Comprehensive e-commerce
Strategy in Place
Coming From
Their objectives in attending
Digital Travel APAC 2016
Hotels 28%
OTAs 24%
Solution provider 18%
Metasearch 16%
Airlines 14%
Industry Breakdown
56%
44%
YES NO
26% 74%
Senior level marketing 28%
VP/Director 22%
CEO/MD/Founder 16%
Mid level marketing 11%
Business Development 8%
Mobile 6%
Customer Experience/
Loyalty 5%
Other 4%
Job Function

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Best digital marketing event I have been to in the past 5 years.
The networking events were fantastic as well, dynamic and full
of energy. Met some very interesting people and caught up with
old associates during the three days. Excellent work and an
outstanding event.”
“I was very impressed by the list of attendees who were
all senior decision makers in travel. And the quality of
discussion was as good as I have seen at any travel
event. Looking forward to coming back next year!”
“For me the Digital Travel Summit was one of the
best conferences this year in Singapore. The Summit
scored highly in three areas: Quality Speakers, Quality
Attendees and Quality Networking. I look forward to
next year’s event!”
“Great inaugural event for the APAC region, with some
insightful keynote presentations and well facilitated
networking!”
We were impressed by the depth of delegates with
senior representation from a large number of regional
and global brands. Sojern will be looking to continue
it’s partnership with Digital Travel in APAC in 2016
and beyond.”
“I found that the event was very well organized and
managed. As a speaker, I was well informed and well
taken care of. The sessions were relevant and added
value to my role. In addition, the meetings that were set
up for me were very relevant and interesting.”
“It was very enriching and was one of the best
conferences I have attended - Amazing content and
speakers!”
Digital Travel Summit is a great forum for high
quality conversations with decision makers and
leading industry thought leaders. Everything from the
facilitated meetings to the exhibition hall and speakers,
content were top notch.
“The content covered was the real day to day issues I
face. So it was the ideal platform to share experiences
and find the latest solutions.”
“It has been a wonderful experience for me both in
terms of presenting and meeting other delegates which
helped me gain immense knowledge about the APAC
region. I must say that the conference was extremely
well organized.”
Digital Travel APAC 2016 was a huge success and we’ve received such wonderful feedback from
our attendees:
Michael Nurbatlian, Director of Marketing, Infinite Luxury
Kiren Tanna, Co-Founder and Managing Director, ZenRooms
“As the Lead Partner for the first Digital Travel Summit
in the region, we were very pleased with how the event
turned out. The intimate setting allowed us to engage in
quality conversations with other digital travel industry
leaders.”
Ingenico ePayments
Hans Nugroho, Chief Commercial Officer, Citilink
Rajat Suri, General Manager – Mobile Growth, Yatra
John Sinke, Assistant Vice President e-Commerce,
Resorts World Sentosa
Hichame Assi, Chief Operating Officer, HotelsCombined
Russell Young, Managing Director APAC, Sojern
Caroline Leong, Director, Digital Marketing Asia Pacific,
FRHI – Fairmont Raffles Hotels and Resorts
Youvraj Seeam, ESales and Product Manager, Air Mauritius
Kenny Lee, Vice President of Marketing, Revinate
Exceeding Expectations

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The State of the Digital Travel Industry
Competition amongst travel companies online is hotter than ever. As a result, they are paying close
attention to how to sell more online, and how digital communications can help them to win, and retain,
new customers. In this new digital environment the most successful retailers will be the ones who leverage
their business intelligence to build long-lasting relationships with their customers.
Your Biggest Focus for the Next 12 Months
That 82% of Asian
travel executives are
prioritising mobile
optimization over the
next 24 months.
As customers spend more
time on mobile devices, and
move seamlessly across
all their devices the travel
industry needs to develop
strategies that prioritize
mobile. The winners in the
future will be the brands
that adapt best to this new
customer paradigm and
take bold steps forward.
DID YOU KNOW?
TOP
TREND
14% 12% 8%
26% 23% 18%
Customer
acquisition
Mobile app
marketing
Determining
new KPIs
Re-platforming
your eCommerce
sites
Reducing
online basket
abandonment
Implementing data
analytics
The Top Seven eCommerce Priorities for Travel Companies
Reducing online shopping
basket abandonment
Increasing bookings on
smartphones/tablets
Sending newsletters
segmented by traveller type
Increasing ancillary sales
Post purchase cross-sell/
upsell
Investing/optimising
personalisation strategies
Creating bi-directional
engagements via social media
Having unfettered access to some of the most respected
and experienced travel professionals in an open, collegiate
environment has gained us priceless knowledge and insights to
help drive our business forward.”
Ashish Sahasrabuddhe, Co-Founder/Sales & Marketing Director, Flexitech

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Who Attended

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With Thanks to Our Speakers
Mieke De
Schepper
Vice President,
APAC
Expedia
Conor Yang
CFO and Head of
eCommerce
Tuniu.com
Jeroen Vaassen
Senior Director,
Revenue
Management, Asia
Pacific
Starwood
Hotels & Resorts
Worldwide
Steve Walls
Executive Planning
Director
Saatchi & Saatchi
Rajat Suri
General Manager
– Mobile Growth
Yatra
Jhorna Rincon
Director of Digital
Services, APAC
Marriott
International
John Sinke
Assistant Vice
President Digital
Marketing,
e-Commerce &
Social Media
Resorts World
Sentosa, Singapore
Paul Whiteway
Commercial
Director Asia
Pacific
Skyscanner
Wilfred Fan
Vice President and
Managing Director
Agoda
Paul Van Alfen
Global Head of
Airlines and Travel
Ingenico
ePayments
Nik Laming
General Manager –
Loyalty
Cebu Pacific Air
Steven
Greenway
Head of
Commercial
Scoot, Singapore
Imbert Fung
Director, South
East Asia
KAYAK
Ross Veitch
Co-Founder &
CEO
Wego.com
C.S. Soong
General Manager,
Singapore
Klook Travel
Candy
Singhakowin
Senior Manager of
Partnerships, SEA
TripAdvisor
Nick Barton
Chief Commercial
Officer, Asia,
Middle East &
Africa
IHG -
InterContinental
Hotels Group
Benito E.
Gliponeo III
Manager - Project
and Application
Management -
Commercial
Philippine Airlines
Jaideep
Jhangiani
Head of Industry –
Travel APAC
Google
Russell Young
Managing Director,
APAC
Sojern

8. www.digitaltravelapac.com 8
With Thanks to Our Partners
Lead Partner
Attribution Partner Focus Day Sponsor
Associate Partners
Principal Partners
Data & Analytics Partner
Strategic Partners
GET INVOLVED NOW!
Call Ross James now at +65 6722 9499
or email sgwbrinfo@wbresearch.com to
discuss how we can tailor a partnership
package to suit your objectives
Contact us today about partnering or
exhibiting at the Digital Travel Summit
APAC and benefit from early, targeted
marketing to our end user database, a
full blown email strategy, online presence
across all social media platforms, our
connections within press and media, expert
content and wishlists – so we can invite the
people you want to meet!

9. www.digitaltravelapac.com 9
Creating Unbeatable
Interactive Experiences!
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4
INTERACTIVE FIGURES:
Case Study Revolutions
Mobile and Multi Device Drill-Down
Round-Tables
APAC country clinics
boardrooms for travel executives

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What can you expect in
2016 and beyond?
After this year’s runaway success, we are looking to build on this hot topic and bring you the latest reports,
case studies and leaders, alongside pioneering technology, for the Digital Travel space in 2016 and beyond.
Digital Travel APAC
@digitaltravelap
sgwbrinfo@wbresearch.com
+65 6722 9455
Contact the eTail Asia team today!
Prachi Panda
Conference Director
Tel: +65 6722 9455
Email: prachi.panda@
wbresearch.com
Ross James
Sponsorship Director
Tel: +65 6722 9499
Ross.James@
wbresearch.com
Dhiraj Bhanushali
Marketing Director
Tel: +65 6722 9443
Email: dhiraj.bhanushali@
wbresearch.com
Danny Levy
General Manager, Asia
Tel: +65 6722 9456
Email: danny.levy@
wbresearch.com
HOW TO GET INVOLVED
How To Get In Touch
Plan your 2017 schedule accordingly
and make sure you put these dates
in your calendar now:
100+ speakers representing APAC’s top
travel companies
300+ VPs and Directors from airlines,
hotels, OTAs and metasearch, 400+
overall audience
Digital Travel Summit
APAC 2017
16 - 18 MAY 2017,
SINGAPORE