14. SilverPoll™
online research panel
eight million 50+ online users in the region
enables effective and efficient research among
50+ online communities
Singapore 40,003
Japan 2,011
India 37,123
Hong Kong 32,109
China 3,553
Australia 55,332
TOTAL = 170,131
15. Denial
How do you think, feel and behave relative to your actual age?
How do you think, feel and behave relative to your actual age?
Same or older
100% 5 years or more younger
80%
60%
40%
20%
0%
ia
e
lia
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na
K
or
pa
H
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In
ap
Ja
C
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Au
SilverPoll™ Jan 2009
Si
16. Culture clash
Family welfare remains priority
100%
Agree
Disagree
80%
60%
40%
20%
0%
Au
Ch
HK
In
Ja
Si
di
ng
pa
st
in
a
ra
a
ap
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lia
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SilverPoll™ Jan 2009
e
“Even in retirement my first priority will be to ensure the welfare of my family”
17. Silver3D™
Compares 50+ market with younger cohorts:
• Lifestage and Demographics
• Attitudinal profiling
• Behavioural profiling
• China, Hong Kong, Singapore, Japan,
Australia
18. Silver3D - Singapore
Don't follow new 51%
trends easily 65%
Always read details on 61%
product labels 71%
When I find a brand I
68%
like I tend to stay with
56%
it
Sometimes buy a
55%
product due to good
43%
advertising
25‐44 45‐542
19. Silver3D - Japan
Attitudes - Japan
Always Want To Attract Attention
Think I Am Not Very Happy
Dont Know What I W ant To Do
Sporty & Energetic
Choose The Cheapest
Dont Spend Time On
Appearance 12-29
30-49
Satisfied With What I Am 50+
Active
Always Confident
Very Conscious Of My
Appearance
Very Afraid Of Physical Decline
To Build Up My Body For Health
0% 10% 20% 30% 40% 50% 60%
20. Online
Composition of Persons 55+ Years Old
Accessing the Internet By Country
January, 2009
Regional Average: 7.8%
Source: comScore Media Metrix, Jan 2009 Asia Pacific
21. Connecting you to the 50+ market
http://www.silvergroup.asia
http://www.silvergroup.asia/blog