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A recent study by Frost & Sullivan concluded that in Asia Pacific, "the number of over 65s will increase by 34%, creating a significant increase in senior leisure travellers”.
Many of these older travellers have money and the time to enjoy it.
Companies that remain fixated on youth and that are ambivalent or even actively exclude older consumers, take a huge and un-necessary risk.
Silver Group is a Singapore-based, globally recognised consultancy helping business to profit from the power of the 50+ market.