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Powered by
In the Financial Services industry
© Silver Group
Powered by
Population ageing is 

unprecedented, 

a process without parallel in
the history of humanity…
“Population ageing is
unprecedented,
a process without parallel in the
history of humanity…”
United Nations, World Population Ageing Report
© Silver Group
Powered by
The time to respond is NOW
54% of the APAC HNWI’s are above 56 years old
(CapGemini/Merrill Lynch APAC Wealth Report)
© Silver Group
Years of opportunity
Powered by© Silver Group
The Stats Don’t Lie
$1,021.2
$1,963.9
0
500
1000
1500
2000
2500
2005 2015
Affluent Asia Emerging Asia TOTAL
2. Disproportionate wealth
and spending power
(Retired 65+)
US$billions
Popula'on	
  growth	
  by	
  age	
  
0	
  to	
  14	
   -­‐6.5%	
  
15	
  to	
  34	
   1.8%	
  
35	
  to	
  49	
   0.9%	
  
50	
  +	
   33.5%	
  
1. Fastest Growing Age
Segment in APAC
2008 to 2018
Aus, China, HK, India, Indon, Japan, Korea,
Msia, Phils, Spore, Taiwan, Thai, Viet
Powered by
M
A
R
K
E
T
I
N
G
PRODUCTAge Specific Age Neutral
Age Neutral
What Needs to Be Done?
•  Keeping the brand relevant to your older customers without
alienating younger segments
•  Age-neutral strategies reach the broadest customer base
© Silver Group
AGE NEUTRAL
No apparent
age focus
AGE
SEGMENTED
Neutral product
adapted for
older consumersAGE SILO
Product created
and marketed to
older consumers
Powered by
Factors to consider that uniquely affect
older consumers
Physical
YOUNGER OLDER
Growth in formative years:
•  Larger sizes
25 effects of ageing:
•  Customer touchpoints
•  New products/services
Powered by© Silver Group
25 effects of
ageing
Physical ageing affects the entire
customer journey
Powered by© Silver Group
How Silver Can Help You
Profit from the power of the 50+ market
•  Workshops
–  Insightful, interactive, fun and actionable workshops that help teams
understand the opportunities and challenges of older customers
–  Sessions ranging from ½ day introductions to 2-day immersion and ideation
programmes
•  Age-Friendly audit
–  Using unique tools to evaluate your entire customer journey through the prism
of ageing
–  Enable business to identify and remove the barriers between them and older
consumers
•  Consulting
–  Applying research, insights and ideas to devise unique strategies that create a
sustainable competitive edge with the ageing consumer
•  Speaking
–  Kim Walker is one of the few global authorities on this subject. A TED speaker
and co-author of a definitive book on the subject*, his lively delivery entertains
and informs. His internationally awarded keynotes cover topics such as:
•  How you can benefit from an ageing customer base
•  Why ‘age-friendly’ is the new mantra for every businesses
•  *Marketing to the ageing consumer
Powered by© Silver Group
Some of our clients
Powered by© Silver Group
Email: info@silvergroup.asia
Silver Web: www.silvergroup.asia
Blog: http://silvergroup.asia/blog/
Twitter: https://twitter.com/#!/SilverGroup
Age-Friendly web: www.age-friendly.com
Contact us to learn more:

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Expand customer reach in Financial Services with the ageing consumer

  • 1. Powered by In the Financial Services industry © Silver Group
  • 2. Powered by Population ageing is 
 unprecedented, 
 a process without parallel in the history of humanity… “Population ageing is unprecedented, a process without parallel in the history of humanity…” United Nations, World Population Ageing Report © Silver Group
  • 3. Powered by The time to respond is NOW 54% of the APAC HNWI’s are above 56 years old (CapGemini/Merrill Lynch APAC Wealth Report) © Silver Group Years of opportunity
  • 4. Powered by© Silver Group The Stats Don’t Lie $1,021.2 $1,963.9 0 500 1000 1500 2000 2500 2005 2015 Affluent Asia Emerging Asia TOTAL 2. Disproportionate wealth and spending power (Retired 65+) US$billions Popula'on  growth  by  age   0  to  14   -­‐6.5%   15  to  34   1.8%   35  to  49   0.9%   50  +   33.5%   1. Fastest Growing Age Segment in APAC 2008 to 2018 Aus, China, HK, India, Indon, Japan, Korea, Msia, Phils, Spore, Taiwan, Thai, Viet
  • 5. Powered by M A R K E T I N G PRODUCTAge Specific Age Neutral Age Neutral What Needs to Be Done? •  Keeping the brand relevant to your older customers without alienating younger segments •  Age-neutral strategies reach the broadest customer base © Silver Group AGE NEUTRAL No apparent age focus AGE SEGMENTED Neutral product adapted for older consumersAGE SILO Product created and marketed to older consumers
  • 6. Powered by Factors to consider that uniquely affect older consumers Physical YOUNGER OLDER Growth in formative years: •  Larger sizes 25 effects of ageing: •  Customer touchpoints •  New products/services
  • 7. Powered by© Silver Group 25 effects of ageing Physical ageing affects the entire customer journey
  • 8. Powered by© Silver Group How Silver Can Help You Profit from the power of the 50+ market •  Workshops –  Insightful, interactive, fun and actionable workshops that help teams understand the opportunities and challenges of older customers –  Sessions ranging from ½ day introductions to 2-day immersion and ideation programmes •  Age-Friendly audit –  Using unique tools to evaluate your entire customer journey through the prism of ageing –  Enable business to identify and remove the barriers between them and older consumers •  Consulting –  Applying research, insights and ideas to devise unique strategies that create a sustainable competitive edge with the ageing consumer •  Speaking –  Kim Walker is one of the few global authorities on this subject. A TED speaker and co-author of a definitive book on the subject*, his lively delivery entertains and informs. His internationally awarded keynotes cover topics such as: •  How you can benefit from an ageing customer base •  Why ‘age-friendly’ is the new mantra for every businesses •  *Marketing to the ageing consumer
  • 9. Powered by© Silver Group Some of our clients
  • 10. Powered by© Silver Group Email: info@silvergroup.asia Silver Web: www.silvergroup.asia Blog: http://silvergroup.asia/blog/ Twitter: https://twitter.com/#!/SilverGroup Age-Friendly web: www.age-friendly.com Contact us to learn more: