SIDDANNA M BALAPGOL

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Titleof Project
To do a performance evaluation of Birla Sun Life Insurance
products in comparisonon with other insurance companies
Submitted by
Mr. KIRAN SANJAY SAWANT
TO
BirlaSun life Insurance Private Limited

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Chapters Particulars Page No
1.
 Aim of the Project.
 Objective of the study.
 Hypothesis
 Limitation
3
2.  Introduction Life Insurance
 Company Profile

6
3.
 Research Methodology
 Analysis 26
3.
 Industry overview
 Company profile
18
4.
 Conclusion 40
5.
 Suggestions 41
 Bibliography 42

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AIM
To do a performance evaluation of Birla Sun Life Insurance
products in comparisonon with other insurance companies
OBJECTIVE
 To determine and analyzethe MarketPotential of the Birla Sun Life
InsuranceCompany in Navi Mumbai
 To study the overallscenario currently prevailing in the market, namely, the per
capital income, purchasing power, occupation, literacy rate, etc.
 To study and determine the competitor position in the market.

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HYPOTHISES
Null :
Performanceof Birla sun life insuranceproductgood in marketcompare
with competitor
Alternative:
Performanceof Birla sun life insuranceproduct not that much good in market
compare with competitor

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LIMITATIONS
 Some of the respondents were not cooperative.
 Some respondents were hesitating to give business details.
 Biasness is another limitation that the scope of the survey.
 The reliability and scope of survey greatly relies on the cooperation of the
respondents.

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INTRODUCTION
Life Insurance
Life insurance
Life insurance (Life Assurance in British English) is a type of insurance. As in
all insurance, the insured transfers a risk to the insurer. The insured pays a
premium and receives a policy in exchange. The risk assumed by the insurer is the
risk of death of the insured.
How life insurance works
There are three parties in a life insurance transaction; the insurer, the insured,
and the owner of the policy (policyholder), although the owner and the insured are
often the same person. For example, if John Smith buys a policy on his own life, he
is both the owner and the insured. But if Mary Smith, his wife, buys a policy on
John's life, she is the owner and he is the insured. The owner of the policy is called
the grantee (he or she will be the person who will pay for the policy). Another
important person involved is the beneficiary. The beneficiary is the person or
persons who will receive the policy proceeds upon the death of the insured. The
beneficiary is not a party to the policy, but is designated by the owner, who may
change the beneficiary unless the policy has an irrevocable beneficiary designation.
With an irrevocable beneficiary, that beneficiary must agree to changes in
beneficiary, policy assignment, or borrowing of cash value.

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The policy, like all insurance policies, is a legal contract specifying the terms and
conditions of the risk assumed. Special provisions apply, including a suicide clause
wherein the policy becomes null if the insured commits suicide within a specified
time for the policy date (usually two years). Any misrepresentation by the owner or
insured on the application is also grounds for nullification. Most contracts have a
contestability period, also usually a two-year period; if the insured dies within this
period, the insurer has a legal right to contest the claim and request additional
information before deciding to pay or deny the claim.
The face amount of the policy is normally the amount paid when the policy
matures, although policies can provide for greater or lesser amounts. The policy
matures when the insured dies or reaches a specified age. The most common
reason to buy a life insurance policy is to protect the financial interests of the
owner of the policy in the event of the insured's demise. The insurance proceeds
would pay for funeral and other death costs or be invested to provide income
replacing the deceased's wages. Other reasons include estate planning and
retirement. The owner (if not the insured) must have an insurable interest in the
insured, i.e. a legitimate reason for insuring another person’s life. The insurer (the
life insurance company) calculates the policy prices with an intent to recover
claims to be paid and administrative costs, and to make a profit. The cost of
insurance is determined using mortality tables calculated by actuaries. Actuaries
are professionals who use actuarial science which is based in mathematics
(primarily probability and statistics). Mortality tables are statistically based tables
showing average life expectancies. The three main variables in a mortality table are
age, gender, and use of tobacco. The mortality tables provide a baseline for the cost
of insurance. In practice, these mortality tables are used in conjunction with the
health and family history of the individual applying for a policy in order to

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determine premiums and insurability. The current mortality table being used by life
insurance companies in the United States and their regulators was calculated
during the 1980s. There is currently a measure being pushed to update the
mortality tables by 2008.
The current mortality table assumes that roughly 2 in 1,000 people aged 25
will die during the term of coverage. This number rises roughly quadratic ally to
about 25 in 1,000 people for those aged 65. So in a group of one thousand 25 year
old males with a $100,000 policy, a life insurance company would have to, at the
minimum, collect $200 a year from each of the thousand people to cover the
expected claims. The insurance company receives the premiums from the policy
owner and invests them to create a pool of money from which to pay claims, and
finance the insurance company's operations. Contrary to popular belief, the
majority of the money that insurance companies make comes directly from
premiums paid, as money gained through investment of premiums will never, in
even the most ideal market conditions, vest enough money per year to pay out
claims. Rates charged for life insurance increase with the insured's age because,
statistically, a people are more likely to die as they get older.

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COMPANY PROFILE
Birla Sun Life Insurance Company Limited (BSLI) is a joint venture
between the Aditya Birla Group and Sun Life Financial Inc., a leading international
financial services organisation. The local knowledge of the Aditya Birla Group
combined with the expertise of Sun Life Financial Inc., offers a formidable value
proposition to customers.
Sun Life Financial and its partners today have operations in key markets
worldwide, including India, Canada, the United States, the United Kingdom, Hong
Kong, Philippines, Japan, Indonesia, China and Bermuda. Sun Life Financial Inc.
had assets under management of over US$ 386.82 billion, as on 31 March 2007.
Sun Life Financial Inc. is a leading performer in the life insurance market in
Canada.
BSLI in its five successful years of operations has contributed significantly to
the growth and development of the life insurance industry in India. It pioneered
the launch of Unit Linked Life Insurance plans amongst the private players in
India. It was the first player in the industry to sell its policies through the Bank
assurance route and through the internet. It was also the first private sector
player to introduce a pure term plan in the Indian market. This was supported by
sales practices, which brought a degree of transparency that was entirely new to
the market. The process of getting sales illustrations signed by customers, offering
a free look period on all policies, which are now industry standards were
introduced by BSLI.
Being a customer centric company, BSLI has invested heavily in technology to
build world class processing capabilities. BSLI has covered more than one and a

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half million lives since inception and its customer base is spread across 100 cities
in India. All this has assisted the company in cementing its place amongst the
leaders in the industry in terms of new business premium income. Birla Sun Life
Insurance (BSLI), one of the leading private life insurers in India today announced
the inimitable achiever, cricketer Kapil Dev as their corporate brand ambassador.
The cricketing supremo will be endorsing BSLI in all its marketing initiatives. Birla
Sun Life Insurance is a value-driven brand which has a national brand recall of 70
per cent. The objective of appointing a brand ambassador is to grow its brand
recall as it goes national in its distribution reach and fuel business growth. As a
brand ambassador, Kapil Dev will play a key role in the brand and product
marketing and promotional activities. BSLI has always used an integrated
marketing approach, which will be strengthened further.
Commenting on the association with Kapil Dev, Mr. S. K. Mitra, Director,
Financial Services, Aditya Birla Group and currently incharge of BSLI expressed,
"The Birla Sun Life Insurance business distribution network is national in nature
covering more than 1000 points across the country .We have made our entry in
several tier I and tier II towns. It is therefore very important for the brand to
connect at the grassroot level and create trust. We believe that our association with
Kapil Dev as our brand ambassador will help us create this connect in a shorter
period of time. We therefore now have two strong connects — our parent brand
Birla and our brand ambassador Kapil Dev".
Kapil Dev, also known as the Haryana Hurricane, was born on 6 January 1959 in
Chandigarh. He played his first competitive game of cricket at the age of 13 years
and made his test debut on 16 October 1978 at Faisalabad against Pakistan. Kapil
Dev remained India's top strike bowler for almost 15 years. His extraordinary test

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match figures of more than 5000 runs and 434 wickets along with 64 catches show
that he was a world class cricketer and an all-rounder. He has raised the mantle of
India to sporting glory by winning us the World Cup.
In a study conducted by BSLI, Kapil Dev connected extremely well with the
life insurance category and had high acceptance by the masses. Our survey
suggests that he is seen as a very good fit for the BSLI brand. He is very much
loved and respected by a vast majority of the population.
On 26 November 2006, Birla Sun Life was host the annual golf tournament at
the Chembur Golf Club in Mumbai where Kapil Dev was participate.
About Birla Sun Life Insurance
Birla Sun Life Insurance Company Limited is a joint venture between the
Aditya Birla Group, one of the largest business houses in India and Sun Life
Financial Inc., a leading international financial services organisation. The local
knowledge of the Aditya Birla Group combined with the expertise of Sun Life
Financial Inc., offers a formidable protection for your future.
Birla Sun Life Insurance (BSLI), in its five successful years of operations, has
contributed significantly to the growth and development of the life insurance
industry in India. It pioneered the launch of unit linked life insurance plans
amongst the private players in India. It was the first player in the industry to sell its
policies through the banc assurance route and through the internet. It was the first
private sector player to introduce a pure term plan in the Indian market. This was
supported by sales practices which brought a degree of transparency that was
entirely new to the market. The process of getting sales illustrations signed by
customers and offering a free look period on all policies, which are now industry

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standards, were introduced by BSLI. Being a customer-centric company, BSLI has
invested heavily in technology to build world class processing capabilities. BSLI
has covered more than a million lives since inception and its customer base is
spread across more than 1000 towns and cities in India. All this has assisted the
company in cementing its place amongst the leaders in the industry in terms of new
business premium income. The company's current capital base is Rs.520 crore.
About the Aditya Birla Group
The Aditya Birla Group has a turnover close to Rs.38,000 crore (as on 31 March
2008) and is one of the largest business houses in India. It enjoys a leadership
position in all the sectors in which it operates. With over 75 business units
spanning the South East Asian belt, Africa, Canada and the UK among others, it is
reckoned as India's first multinational corporation. The group is anchored by
72,000 employees and has seven lakh shareholders, with a market capitalization of
Rs.53,400crore.
About Sun Life Financial Inc.
Sun Life Financial Inc. is a leading international financial services
organisation providing a diverse range of wealth accumulation and protection
products and services to individuals and corporatecustomers. Tracing its roots
back to 1865, Sun Life Financial and its partners today have operations in key
markets worldwide, including Canada, the United States, the United Kingdom,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of 31
March 2008, the Sun Life Financial group of companies had total assets under
management of US$ 343 billion.

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DETAILS OF PRODUCTS
Individual Life
Protection
Birla Sun Life Term Plan
Premium Back Term Plan
Saving
Birla Sun Life InsuranceGold-Plus
Supreme Life
Dream Plan
Classic Life Premier
Simply Life
Prime Life Premier
Prime Life
Life Companion
Flexi Cash Flow
Flexi Save Plus

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Flexi Life Line
Single PremiumBond
Retirement
Flexi Secure Life Retirement Plan II
Children
Children's DreamPlan
Rural
Bima Kavach Yojana

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PRODUCTS
Life is unpredictable. But in face of adversity, our
responsibilities towards our parents, children and loved ones need
not be compromised. Insurance planning equips you to smooth out
the uncertainties and adversities that life might send your way, so
that the best that life has to offer, secure in the knowledge that your
beloved ones are well provided for.
BSLI offers a complete range of insurance products
1. Protection Plans
2. Savings Plans
3. Child Plans
4. Investment Plans
5. Retirement Plans
6. Group Plans
7. Rural Plans
8. Plans for NRIs
9. Keyman Plans
10. Riders
Insurance Plans

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BSLI offers LifeGuard - a set of pure protection plans. Choose from
amongst three different product structures to insure your life and
provide total security to your family, at a very affordable cost.
Level Term Assurance with return of premium
 On death the entire sum assured will be paid.
 On maturity, all the premiums paid will be returned.
Level Term Assurance without return of premium
 On death the entire sum assured will be paid.
 No survival or maturity benefits.
You can also enhance the above two policies by adding Accident &
Disability Benefit Rider and Waiver of Premium Rider (WOP).
Level Term Assurance - Single premium:
 On death the entire sum assured will be paid.
 No survival or maturity benefits
Protection Plans

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BSLI offers a variety of policies that give you the benefits of
protection and the opportunity to save for important assets or
events, like a home, a car or a wedding.
A regular premium unit-linked insurance plan with an assurance
of Capital Guarantee with the added advantage of flexible liquidity
option. An ideal plan for long term planning with the benefit of
liquidity.
The key features of the plan are:
 Flexibility to choose a specific level of protection (Sum
Assured), based on a multiple of the annual premium. You can
also choose the term of the plan.
 At the end of the term, the higher of the value of units or the
guaranteed value is paid. On death, Sum Assured along with the
higher of value of units or the guaranteed value is payable.
 Facility to make withdrawals from the 6th policy year
onwards till the end of the policy term. Every year withdraw up
to 10% of the value of units.
 Additional credits payable as a percentage of the initial annual
premium are paid along with the death or maturity benefit.
 Additional insurance for 10 years after the maturity, for an
Savings Plans

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amount of 50% of the Sum Assured.
 Flexibility to make additional investment with the help of the
top-up facility.
 Flexibility to increase / decrease your annual premium amount
 Facility of Automatic Premium Payment- With this facility you
can take a temporary break from premium payment. **
 Total transparency with the premium allocations, and other
charges declared upfront.
 The guaranteed value of the unit fund is the value of all
invested premiums (premiums net of all charges) along with the
declared bonus interests.
With Automatic Premium Payment facility, you can avail a
temporary break from premium payment for a maximum of 1 year.
This facility is available once if the premium paying term is less
than 15 years and twice, if it is 15 years or more.
You can also enhance your policy by adding Accident & Disability
Benefit Rider, Waiver of Premium Rider and Critical Illness Rider.

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As a responsible parent, you will always strive to ensure
a hassle-free, successful life for your child. However, life is full of
Uncertainties and even the best-laid plans can go wrong. Here’s how
you can give your child a 100% safe and assured tomorrow, whatever
the uncertainties. Smart Kid is especially designed to provide
flexibility and safeguard your child’s future education and lifestyle,
taking all possibilities into account. Choose from amongst a basket of
4 plans:
 Smart Kid regular premium
 Smart Kid unit-linked regular premium
 Smart Kid unit-linked regular premium II
 Smart Kid unit-linked single premium II
BSLI Rural Products are designed to meet the needs of the rural
consumers. These products offer the following features:
1. Low and Affordable Premiums
2. Life Cover
3. Savings Option
Rural Plans
Child Plans

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4. Hassle free procedure
BSLI offers 2 specially designed rural plans.
a) BSLI – Endowment Plan
b) BSLI - Regular Premium
BSLI Endowment Plan:
BSLI offers the following features:
 Life Cover and Savings
 Regular Premiums
 Age at entry 18 - 45 Yrs
 Premium Mode Half Yearly / Yearly
 Term 5,10,15 Yrs
 Sum Assured Rs.5,000 -20,000
 Premium / Year Rs. 507 - 553 ( SA: Rs.10,000)
 Maturity/Death benefit Sum Assured
BSLI - Regular Premium:
BSLI is a regular premium policy with the following features:
 Individual policy
 Only Life cover
 Term - 3 & 5 Yrs
 Age independent premium
 Age at entry 18 - 45 Yrs

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 Sum Assured Single
 Premium / Year Rs 50 – 200
 Maturity/Death benefit Rs.5,000 - 20,000
 Death Benefit Sum Assured

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IRDA
The insurance sector has been opened up in India, as there was an urgent
need. The international experience indicates those country with a liberalized
insurance sector have witnessed a rapid growth in premium volumes enhancing
the domestic saving rate. This happened in China, Malaysia and Singapore
where a competitive market has led to improvement in Services and quicker
settlement of claims. It is also important to note that competition will bring
about advancement in information, communication and technology. And rightly
therefore a decision was taken by the Government of India to open up Insurance
sector. The establishment of IRDA in the month of April 2000 has been
important development in this direction, making the end of monopoly in the
insurance sector.
WHY INSURANCE IN INDIA:
 Only 22% of the insurance population has been extended cover. Market
penetration is low and the potential to exploit is high.
 Insurance premium per capita is very low.
 Lack of comprehensive social system benefit and welfare means that
demand for pension products is high.
 Huge middle class of approximately 300 Million.
 Existing insurance company score low on customer service front.
The insurance market registered growth in the Asian region even though
India’s share in global insurance is less than 0.5% (1988) as compared to USA

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(24.2%) and Japan (21%). Studies have reveled that in an emerging market, as
disposable income rises, Insurance premiums as a ratio of GDP shoots up. The
confederation of Indian Industry projected a growth of Life Insurance premiums
from Rs. 350 Billion at present to Rs.140 Billion. The growth of non-life
insurance premium is expected to increase from 75 billion to 375 billion. Out of
which, only 10% is tapped by the existing insurer.
Insurance even more than banking is a volume game. A very exclusive
approach in view is unlikely to providemeaningful numbers. Currently, insurance
is bought for the purpose of tax-benefits. A higher percentage of business is in
the ruralmarket. The shareof rural new business insurance total new business is
55% in terms of policies and 47% in terms of sum assured. However, this needs
to be viewed in the light of somerecent issues that havebeen raised regarding as
to what constitutes the rural market. Therefore, private insurers will be best
served by middle market approach, targeting the customer segments that are
presently unexploited.
How many Indians are aware that LIC has more than 60Products and GIC
has more than 180Products? Not only there is a reduction in the premiums of
Life Insurance products have long overdue since Indian morality rate has
decreased three folds in the last 50years. There is also scope to increase the yield
on life insurance policies (presently 6%) with proper risk management in place.
It is been debated that insurance business does not produce profit in the
first five years cross subsidization is a feature of Indian market. Even the first
portfolio vote that is considered profitable, cross subsidizes other departments.

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Tariffs reduction is likely to reduce profits; further insurers have to institute
proper claims management progress in order to extract efficiencies. At present
life insurance business in the country is taxed at 12.5% of the profit in financial
year. The government is soon to present a new model of taxing life insurance
companies at international rates.
New entrants should be well advised to look ahead to the stage where
brand strength will be a competitive advantage and sketch their alliances
accordingly. In fact, we believe that alliance related to distribution rather than to
produce or technology will prove most valuable in the long run.
Banks and financial companies will emerge, as attractive distribution
channel for this insurance trend will be led by two factors, which already apply in
other world market. First Banking food insurance, fund management and other
financial services companies are being to increase their profitability and provide
maximum value to their customers. Therefore, they are themselves looking for
a range of products to distribute.
In other market notably Europe; this has resulted in bank assurance. Bank
entering into the insurancebusiness in India to bank hope to maximize expensive
existing network by selling a range of products more of a loss alliance between
insurance and bank than a formal ownership. Some Indian entrants like ICICI,
HDFC and Reliance hope to ride their existing network and customer bases.

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INSURANCE ADVISOR AGREEMENT
Insurance advisor it is a kind of agreement done between advisor to be
recruited and Birla Sun life Insurance Company Ltd.
BSLI is desires of appointing the as its Insurance advisor for soliciting and
procuring life Insurance business for on behalf of BSLI and to provided various
services the policy holders. Similarly Insurance advisor has to obtain and
Insurance license to act and Insurance agent under Section 42 of Insurance act
1938 and it’s desires of being appointed as Insurance advisor of BSLI
This is the kind of agreement which each and every advisor has to
adhere. It’s agreement give the brief discussion effective date of appointment,
area of Insurance, advisor minimum performance requirement and service
standards others conditions confidentially to be maintain and compensation and
remuneration.
 Effective Date and Appointment as Insurance Advisor:
 Business Area of Insurance Advisor:
 Minimum Performance Requirements and Minimum Service Standards:
 Compensation and Remuneration
 Miscellaneous provisions
 Confidentiality
 Intellectual Property Rights
 Term and Termination

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RESEARCH METHODOLOGY
While making a study wevery often look for what type of research
methodology is to be used in this type of study. For implementation of a proper
research methodology we have to first understand the meaning of research.
Research is a process with the help of which new concepts arises. It is the
increase in the actual knowledge stock. It can be called as movement from
known to unknown and vice-versa. Itis also a continuous process. It is a scientific
as well as systematic process, which includes defining and redefining the
problem to develop hypothesis, to collect and define the information/data, to
analysis the information and bring out the mother of Discovery. An individual
makes the effort in research and society or public takes its benefits because the
results are usually generalized.
Data collection
The word data means any raw information, which is either quantitative
or qualitative in nature, which is of practical or theoretical use. The task of data
collection begins after a research problem has been defined and research design
chalked out. While deciding about the method of data collection, the researcher
should keep in mind that there are two types of data primary and secondary.
Primary data: -
This is those, which are collected afresh and for the first Time, and thus
happen to be original in character. There are many ways of data collection of
primary data like observation method, interview method, through schedules,
pantry Reports, distributors audit, consumer panel etc. The Team Managers and

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employees of both the Department were consulted to get information about
procedure of both the online and off line share trading. But the method used by
us for the primary data collection was through questionnaires.
Questionnaire method
For the collection of primary data I used questionnaire method. A formal list of
questions, which are to be asked, is prepared in a questionnaire and questions
are asked on those bases. There are some merits and demerits of this method.
These as under: -
Merits: -
1. Low cost even when universe is large.
2. It is free from bias of interviewer.
3. Respondents have proper time to answer.
4. Respondents who are not easily approachable can also be reachable.
5. Large samples can be made.
2. Secondary data: -
These are those data, which are not collected afresh and are used earlier also
and thus they cannot be considered as original in character. There are many
ways of data collection of secondary data like publications of the state and
central govt., reports prepared by researchers, reports of various associations
connected with business, Industries, banks etc. And the method, which was used
by us, was with the help of reports of the company.

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Sample Size
We have meet 250 peoples during requirement Advisor and policy selling after
that I have taken 25 Peoples they have fill up the questionnaire and given
response .
Ques. Which BirlaSun Life Scheme does you have?
Inference
On the basis of above analysis it has been concluded that around 68% of
the policy holders are having life plan, 22% of them are having Retirement plan
and rest of them are having the health plan.
No of Peoples Have BSLI Plan
Health,
10%
Retierment
, 22%
Life, 68%
Health
Retierment
Life

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Question. Are yousatisfiedwiththe Insurance planyouhave?
Inference
On the basis of the analysis it has been concluded that around 72%of the
people are satisfied with plan they and rest if them are not satisfied.
No. of people satisfied with the plan
72%
28%
Yes
No

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Ques. Are you satisfiedwiththe services providedby the company regarding
new plans and schemes?
Inference
On the basis of the above analysis it has been concluded that around
82% of the policy holders are satisfied with the services provided by the company
and rest of them are not satisfied.
No. of people satisfied with the
services provided by the company
82%
18%
Yes
No

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Ques. Are you interestedtomake more investmentsinBSLI ?
Inference
On the basis of the above analysis it has been concluded that around 67%
of the policyholders are interested to make more investments in BSLI and rest of
them are not interested.
No. of Peoples want to more
investment in BSLI
67%
33%
Yes
No

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Ques. Have you any other Insurance Planapart from BSLI?
No. of Peoples have other Insurance
Plan apart from BSLI?
78%
22%
Yes
No
60%
9%
11%
8%
12%
LIC
BSLI
BAJAJ ALIYANZ
ICICI
Others

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Inference
From the above analysis it has been concluded that around 89% of
policy holders are having other insurance plans apart from BSLI , in which around
60 % are having LIC insurance plans, 11% are having Bajaj Allianz, 9% are
having Birla Sunlife, 8% are having ICICI Pru. and 12% are having other
company insurance plans.
Ques. If you get any attractive planthan are you ready toswitchover?
Inference
On the basis of the above analysis it has been concluded that around 82%
of the policy holders are ready to switch over if they get good attractive insurance
plan and rest of them don’t.
People ready to switch to attractive
Schemes if offered by other
companies
82%
18%
Yes
No

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FINDINGS ABOUT THE SELECTIONS OF NEW ADVISOR
Findings # 1
Findings # 2
Male Vs Female Respondence
27%
73%
Male
Female
Marital Status of Respondent
39%
61%
Married Unmarried

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Findings # 3
Findings # 4
Qualification Of Respondent
16%
57%
27%
12th Graduation Post Graduation
Age of Respondent
53%
27%
18% 2%
Less 25 25-35 35-45 Above 55

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Findings # 5
Findings # 6
Dependent Of Respondent
62%
23%
15%
None Two Above Two
Annual Family Income of
Respondence
23%
53%
17%
7%
Less 100000 100000-200000
200000-400000 Above 400000

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Findings # 7
Interest In Extra Earning
76%
24%
Yes No

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ANALYSIS
Finding-1 shows the difference between the male & female
respondent who are selected as a new advisor the male dominant over
female. There is a big difference between the male & female advisor.
Finding –2 shows the martial status of new advisors. Out of 100
advisors selected 61 are one married which is a good sign because
they are much more aware insurance and 39 unmarried.
Finding-3 shows the age group of selected advisors are quiet
encouraging. 53 % are over age of 55 years which is quite good for
company because they much more trusted by the prospect than the
other age group.
Finding-4 shows most of the selected advisors have a good
qualification. Most of them are graduate and post graduate.
Finding-5 shows, because 61% advisors are married so the dependent
person on them are same.

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Finding-6 Most of the new advisors have a very good family support.
The annual family income of most of the new advisors are over
10,000 which is very encouragement
Finding-7 shows selection is advisors in base on commission basis so
there is always a big possibility of extra income. Hard working
advisors can earn more then expectation, because their is no limit of
earning. If a advisors sell more policy he can get more commission so
there know limitation on earnings.

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CONCLUSION
The market potential for private insurance companies
is found to be greater in the long run as most of the Indians are of the
opinion that, private insurance companies would be able to perform
well in the future. The private and foreign insurance companies have
to take immediate steps in appointing more number of agents and/or
advisors in addition to the employees as it has been found out that
agents are the best channel to reach the general public regarding
selling of insurance products. The private and foreign insurance
companies have to concentrate on the factors like 'Prevention of
Loss', 'Assured Returns' and 'Long term Investment'. They can also
focus on an insurance amount of Rs. 1 – 2 lakhs with 'money back
policies'. Hence, the market has potential. The private and foreign
insurance companies that are taking immediate steps can tap it easily
& rapidly.

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SUGGESTIONS
1) Even though most of the policy holders are satisfied with policies, plans they
have but some new attractive insurance plans should be introduce to bind them
not to switch over to other companies insurance plans.
2) The company should find out the no. of people who are not having any of the
insurance plans through an intensive market research and motivate them to get
insured.
3) Leveraging technology to service customers quickly, efficiently and
conveniently.
4) Developing and implementing superior risk management and investment
strategies to offer sustainable and stable returns to our policyholders.
5) Company should target each and every class of the society
6) Company should provide full information to the customers before targeting
so they can take interest

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BIBIOLIOGRAPHY
 www.BirlaSunlife.com
 www. irda. gov. in
 Birlasunlife New Advisor Book
 www.google.com

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QUESTIONNAIRE
Name:............................... Age:……………..
Occupation:…………………..
Ques.1 WhichBirla Sun Life Scheme does you have?
(a) Life (b) Retirement (c) Health
Ques.2 Are yousatisfiedwiththe Insurance planyou have?
(a) Yes (b) No
Ques.3 What attract you towards BirlaSun Life Plans?
(a)
(b)
(c)
(d)

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Ques.4 Are yousatisfiedwiththe services providedby the company regarding
new plans and schemes?
(a) Yes (b) No
Ques.5 Are youinterestedtomake more investments inBirlaSunLife ?
(a) Yes (b) No
Ques.6 Have you any other Insurance Plan apart from BirlaSunLife?
(a) Yes (b) No
Ques.7 If yes, thenof whichLife Insurance Company?
(a) LIC (b) Bajaj Allianz
(c) BirlaSunlife (d) Reliance
(e) Others
Ques.8 If you get any attractive planthanare you ready to switchover?
(a) Yes (b) No
Suggestions:
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………
……………………………………………………………………………

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