Fair and Lovely targets middle class Indian women who want fairer skin, as well as housewives, college students, and young women aged 18-35. The product is also marketed to schoolgirls aged 12-14, the poor through affordable small pouches, and also men aged 15-45 and school boys aged 12-14. Some of Fair and Lovely's slogans focus on achieving fairness in a set time period or with the power of certain ingredients.

1. Fair and lovely
Presented by: Siddanna Madanna
Roll no. 36

2. INTRODUCTION

3. 1) The target segment for the brand is middle class
Indian women who want fairer skin.
2) House wife
3) College student Both are male & female

4.  1) Young women aged 18-35
 2) There is repeated evidence that schoolgirls
 in the 12-14 years category widely use
fairness creams.
 3) The poor also are a significant target market for Fair
& Lovely.HLL marketed the product in ‘affordable’
small size pouches to facilitate purchase by the poor.
 4) Also men aged 15 to 45 and also school boys aged 12
to 14.

5. 1) Power of beauty.
2) Fairness in 4 weeks.
3) Maximum fairness with the power of 8.
4) For flawlessly fair skin.
5) Change your story- Fair n Lovely Menz Active.

6. Fair & Lovely Advanced Multivitamin