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Assignment 4 Game-
     Becerealed
       Multi-colored cereal has to be inside
       the cereal box.

       Get a sheet, checkered or draw the
       squares.

       Game= Matching 3 or more similar
       colored cereal among Multi-colored
       cereals. Play in teams or
       individually. (Inspired by online
       game Bejeweled). Points according
       to number of cereals matched.
       Sharmila Roy
Random cereal drop- Start game
Team A 3+3
Team B
Assignment 3



• Creative use of bread:
Bread crust braid
             plate
• Separate out the crust from each slice
• Keep each slice crust in one piece
• Take three crust pieces and braid them
• Take one braid and coil into a circle. Use toothpick to
  attach adjacent coils.
• Coil the next braid around the initial disc.
• You will end up with an edible disc/ plate.
Observation Lab
Assignment 2


         Sharmila Roy
Groceries store signs
Before entering the   Before you
                       enter the
                        store:
                                           Daily
                                       Groceries Co-
                                            Op
                                                           Los Compadres




       store                           Yes, because it
                                       has tables and
                                       chairs outside
                                                             No, because it
                                                           looks like a gas-
                                                            station store on
                      Does the store      and has
                                                           the outside. One
                      draw you in? If flowerpots. It is
                                                           realizes that it is
                         so, how?       part of an old
                                                           a mexican store
                                       house and has
                                                           due to the store
                                      historic modest
                                                                 name.
                                        architecture.

                        Is the door
                          open or       Door is closed      Door is closed
                          closed?
                                         I like it since     I like it since
                      How does this
                                        bugs don't get      bugs don't get
                      make you feel?
                                               in.                 in.

                                      Sign is medium
                                       size compared
                                      to regular store
                                        signs. Not a        Big, Simple,
                      How big is the
                                      computer font,        Hand-painted
                      sign lettering
                                     artistically hand-    store sign and
                       and in what
                                       written on the      not a computer
                          font?
                                     wall mosaic and            font.
                                         with yellow
                                        paint on the
                                            door




                                        It is not geared
                                             towards
                                         advertising for   The store's name
                                       new customers,           portrays
                                        especially ones    authenticity. The
                                         driving on the     simple but big
                       What does it
                                       road. A contrast    store sign shows
                      tell you about
                                        to the big store   that local people
                        the store?
                                           chains that      frequent it and
                                         advertise with       so need's no
                                         big signs even        pretentious
                                       before the store     advertisement.
                                       construction has
                                              begun.
Before entering the store
                      Groceries store signs




•   Yes, the store draws me in because glass front-wall allows you to see the
    enormous variety of Asian stuff inside.
•   Door is closed. I like it since bugs don't get in.
•   Big store sign, Font is similar to Arial.
•   Clear and big sign, shows attention to attracting new customers. It is a
    college town, so lot of international people are in transition and the
    store sign can grab their attention.
Groceries Store-
                                                              sign




•Does not draw all in because the sign is busy and
not lighted, but it caters to specific people who know
about the store. Front of the store is busy too.
•Door is closed. I like it since bugs don't get in.
•Smaller store sign, similar to Co-op.
•The store sign is not visible very well at night.
Store-signs
Before entering the store

Native America Gallery                                 Junkman's Daughter's Brother


Yes the store draws one in because very exquisite      Yes because the sign is very colorful and the glass
and creative show windows.                             front allows a nice view of the inside.


Door is open. I like it since they maintain            Door is open. I like it since they maintain
comfortable temperature. We can easily enter and       comfortable temperature. We can easily enter and
take a stroll through the store.                       take a stroll through the store.


Big store sign, Artistic Font but not computer         Big, multi-color filled, Hand-painted store sign
generated.                                             and not a computer font.



The store sign is simple but artistic. It has a very   The sign portrays the essence of the store. The
attractive store front and the sign does not           sign is huge and seems part of the colorful
distract you from the display.                         costumes, items, other 'junk', the store contains.
Co-op Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very enjoyable and attractive.
What type of floor does the store have? How does this effect the
environment? Wood floor. This gives the store a unique
feel of history and authenticity.
How high is the ceiling? How does this feel? The ceiling is high
since it is in a historic small house. This makes it
spacious even though only part of the first floor is
dedicated to the store.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? Yes,
light music fits the environment.
Is the store warm or cold? Warm.
Is the store crowed with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce.
Where is the cash register located? It is located in front of
the door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Longer than
uaual.
Does the environment influence the perceived value of the
merchandise? Yes.
Los compadres- Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Tile floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
regular height.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? No
music.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce and smell of meat.
Where is the cash register located? It is located between the
two front doors.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
Fooks Food - Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Tile floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
high.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? Asian
music.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce.
Where is the cash register located? It is located near the
front door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
Taj Mahal- Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Carpet floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
regular height.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment?
Sometimes it is movie dvd.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of indian
food.
Where is the cash register located? It is located beside the
the front door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
Native America Gallery and Junkman’s daughter’s brother
What is the color scheme of the store?                         Colorful                Colorful

How does this affect you?                                      Very enjoyable          Very enjoyable
                                                               and attractive          and attractive
What type of floor does the store have? How does this effect   Tile floor. This        Tile floor. This
the environment?                                               gives the store a       gives the store a
                                                               feel of a generic       feel of a generic
                                                               store                   store
How high is the ceiling? How does this feel?                   The ceiling is          The ceiling is
                                                               regular height          regular height
How brightly lit is the store? How does this affect you?       Store is well lit. It   Store is well lit. It
                                                               is comfortable.         is comfortable.
How loud is the environment?                                   It is not noisy.        It is not noisy.

Is there music playing? If so, does it fit the environment?    Yes, music is           Yes, music is
                                                               fitting the             fitting the
                                                               environment             environment
Is the store warm or cold?                                     Ambient                 Ambient
                                                               temperature             temperature
Is the store crowded with merchandise or is it sparse?         It is crowded with      It is crowded
                                                               merchandise             with merchandise
Does the store have a distinctive smell?                       Yes, fragrant           Yes, fragrant

Where is the cash register located?                            It is located in the    It is located in
                                                               centre of the shop      the centre of the
                                                                                       shop
How visible is the store security?                             Not visible             Not visible


How long do you want to stay in this store?                    Very long               Quite long


Does the environment influence the perceived value of the      Yes                     Yes
merchandise?
Native America and Junkman’s -
         Environment
Personnel
                          Daily      Los         Fooks   Taj Mahal   Native    Junkman's
                          Grocerie   Compadres   Foods               America   Daughter's
                          s Co-Op                                    Gallery   Brother

How long does it take
before a sales person
initiates contact?

Does the salesperson
have a script to follow
with each customer?

Does the salesperson
treat different
customers differently?

What is the ratio of
salespeople to
customers?

What age and gender
are the employees?


Are the salespeople
using the store
products?

Do the salespeople
have a uniform?


Do the salespeople
match the stores
image?
Products- Daily Groceries Co-Op
1.   Bread on shelf facing the door is the first product that I notice, just past the cash register.
2.   No central display. For sale located at their regular place.
3.   The products are arranged by function.
4.   Yes, sometimes there are free samples.
5.   Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
     level too.
6.   Tea-shirts, Stocks, etc. are in the least accessible locations.
7.   Most expensive products are herbal drugs and supplements. Least expensive products are
     grains in bulk.
8.   Yes, prices of the products are easy to find.
9.   80 percent of customers buy products.
•   What is the first product that you notice?   Bread on shelf facing
    the door.
•   Is there a central display table with featured products? No central
    display.
•   Where are items that are “for sale” located in the store? At their
    regular place.
•   How are the products arranged? By function? By price? By color?
    The products are arranged by function.

•   Are there free samples or demonstrations? Yes, sometimes there
    are free samples.
•   What products are at eye level? Canned food, snacks, drinks are
    at eye level. The bulk items shampoo, grains, etc. are at eye level
    too.
•   What items in the store are in the least accessible locations?
    Teashirts, Stocks, etc. are in the least accessible locations

•   Where are the most and least expensive products located?
•   Are the prices of the products easy to find? Yes, prices of the
    products are easy to find.
•   What percent of customers purchase products in the store?
Products- Los compadres

1.   The first thing I see is the produce on shelf
     facing the door.
2.   No central display. For sale located at their
     regular place.
3.   The products are arranged by function.
4.   No there are no free samples.
5.   Bread, cheese, packaged food, snacks,
     drinks are at eye level.
6.   Pinata, Stocks, etc. are in the least
     accessible locations.
7.   Most expensive products are meat. Least
     expensive products are produce and
     bakery.
8.   Yes, prices of the products are easy to find.
9.   70 percent of customers buy products.
Products- Fooks Food
1.   Bread on shelf facing the door is the first product that I notice, just past the cash register.
2.   No central display. For sale located at their regular place.
3.   The products are arranged by function.
4.   Yes, sometimes there are free samples.
5.   Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
     level too.
6.   Tea-shirts, Stocks, etc. are in the least accessible locations.
7.   Most expensive products are herbal drugs and supplements. Least expensive products are
     grains in bulk.
8.   Yes, prices of the products are easy to find.
9.   80 percent of customers buy products.
Products- Taj Mahal
1.   Bread on shelf facing the door is the first product that I notice, just past the cash register.
2.   No central display. For sale located at their regular place.
3.   The products are arranged by function.
4.   Yes, sometimes there are free samples.
5.   Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
     level too.
6.   Tea-shirts, Stocks, etc. are in the least accessible locations.
7.   Most expensive products are herbal drugs and supplements. Least expensive products are
     grains in bulk.
8.   Yes, prices of the products are easy to find.
9.   80 percent of customers buy products.
Products- Native America Gallery
1.   Bread on shelf facing the door is the first product that I notice, just past the cash register.
2.   No central display. For sale located at their regular place.
3.   The products are arranged by function.
4.   Yes, sometimes there are free samples.
5.   Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
     level too.
6.   Tea-shirts, Stocks, etc. are in the least accessible locations.
7.   Most expensive products are herbal drugs and supplements. Least expensive products are
     grains in bulk.
8.   Yes, prices of the products are easy to find.
9.   80 percent of customers buy products.
Products- Junkman’s daughter’s
                           brother
     •      Photo Credit: Karen Chynoweth



1.       Bread on shelf facing the door is the first product that I notice, just past the cash register.
2.       No central display. For sale located at their regular place.
3.       The products are arranged by function.
4.       Yes, sometimes there are free samples.
5.       Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
         level too.
6.       Tea-shirts, Stocks, etc. are in the least accessible locations.
7.       Most expensive products are herbal drugs and supplements. Least expensive products are
         grains in bulk.
8.       Yes, prices of the products are easy to find.
9.       80 percent of customers buy products.
Customers- Local Groceries stores

                         Daily Co-Op   Los Compadres   Fooks Foods   Taj Mahal

Are most customers
alone or with someone
else? What is the
relationship?
What is the average
age and gender of the
customers?
When a customer
enters the store, do
they tend to walk in
the same path or
direction?
How long do
customers stay in the
store, on average?
Do customer touch the
products? Is this
encouraged?
Do most customers
appear to be on a
mission or are they
browsing?
What percent of
customers purchase
products in the store?
Customers- Native America and
       Junkman’s stores
                                  Native America   Junkman’s
                                  Gallery
Are most customers alone or
with someone else? What is the
relationship?
What is the average age and
gender of the customers?

When a customer enters the
store, do they tend to walk in
the same path or direction?
How long do customers stay in
the store, on average?

Do customer touch the
products? Is this encouraged?

Do most customers appear to
be on a mission or are they
browsing?
What percent of customers
purchase products in the store?

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Venture lab, assignment4,3,2

  • 1. Assignment 4 Game- Becerealed Multi-colored cereal has to be inside the cereal box. Get a sheet, checkered or draw the squares. Game= Matching 3 or more similar colored cereal among Multi-colored cereals. Play in teams or individually. (Inspired by online game Bejeweled). Points according to number of cereals matched. Sharmila Roy
  • 2. Random cereal drop- Start game
  • 6. Bread crust braid plate • Separate out the crust from each slice • Keep each slice crust in one piece • Take three crust pieces and braid them • Take one braid and coil into a circle. Use toothpick to attach adjacent coils. • Coil the next braid around the initial disc. • You will end up with an edible disc/ plate.
  • 9. Before entering the Before you enter the store: Daily Groceries Co- Op Los Compadres store Yes, because it has tables and chairs outside No, because it looks like a gas- station store on Does the store and has the outside. One draw you in? If flowerpots. It is realizes that it is so, how? part of an old a mexican store house and has due to the store historic modest name. architecture. Is the door open or Door is closed Door is closed closed? I like it since I like it since How does this bugs don't get bugs don't get make you feel? in. in. Sign is medium size compared to regular store signs. Not a Big, Simple, How big is the computer font, Hand-painted sign lettering artistically hand- store sign and and in what written on the not a computer font? wall mosaic and font. with yellow paint on the door It is not geared towards advertising for The store's name new customers, portrays especially ones authenticity. The driving on the simple but big What does it road. A contrast store sign shows tell you about to the big store that local people the store? chains that frequent it and advertise with so need's no big signs even pretentious before the store advertisement. construction has begun.
  • 10. Before entering the store Groceries store signs • Yes, the store draws me in because glass front-wall allows you to see the enormous variety of Asian stuff inside. • Door is closed. I like it since bugs don't get in. • Big store sign, Font is similar to Arial. • Clear and big sign, shows attention to attracting new customers. It is a college town, so lot of international people are in transition and the store sign can grab their attention.
  • 11. Groceries Store- sign •Does not draw all in because the sign is busy and not lighted, but it caters to specific people who know about the store. Front of the store is busy too. •Door is closed. I like it since bugs don't get in. •Smaller store sign, similar to Co-op. •The store sign is not visible very well at night.
  • 13. Before entering the store Native America Gallery Junkman's Daughter's Brother Yes the store draws one in because very exquisite Yes because the sign is very colorful and the glass and creative show windows. front allows a nice view of the inside. Door is open. I like it since they maintain Door is open. I like it since they maintain comfortable temperature. We can easily enter and comfortable temperature. We can easily enter and take a stroll through the store. take a stroll through the store. Big store sign, Artistic Font but not computer Big, multi-color filled, Hand-painted store sign generated. and not a computer font. The store sign is simple but artistic. It has a very The sign portrays the essence of the store. The attractive store front and the sign does not sign is huge and seems part of the colorful distract you from the display. costumes, items, other 'junk', the store contains.
  • 14. Co-op Environment What is the color scheme of the store? Colorful. How does this affect you? Very enjoyable and attractive. What type of floor does the store have? How does this effect the environment? Wood floor. This gives the store a unique feel of history and authenticity. How high is the ceiling? How does this feel? The ceiling is high since it is in a historic small house. This makes it spacious even though only part of the first floor is dedicated to the store. How brightly lit is the store? How does this affect you? Store is well lit. It is comfortable. How loud is the environment? It is not noisy. Is there music playing? If so, does it fit the environment? Yes, light music fits the environment. Is the store warm or cold? Warm. Is the store crowed with merchandise or is it sparse? It is crowded with merchandise. Does the store have a distinctive smell? Yes, aroma of produce. Where is the cash register located? It is located in front of the door. How visible is the store security? Not visible. How long do you want to stay in this store? Longer than uaual. Does the environment influence the perceived value of the merchandise? Yes.
  • 15. Los compadres- Environment What is the color scheme of the store? Colorful. How does this affect you? Very attractive. What type of floor does the store have? How does this effect the environment? Tile floor. This gives the store a feel of a generic store. How high is the ceiling? How does this feel? The ceiling is regular height. How brightly lit is the store? How does this affect you? Store is well lit. It is comfortable. How loud is the environment? It is not noisy. Is there music playing? If so, does it fit the environment? No music. Is the store warm or cold? Warm. Is the store crowded with merchandise or is it sparse? It is crowded with merchandise. Does the store have a distinctive smell? Yes, aroma of produce and smell of meat. Where is the cash register located? It is located between the two front doors. How visible is the store security? Not visible. How long do you want to stay in this store? Not any longer than required. Does the environment influence the perceived value of the merchandise? Yes.
  • 16. Fooks Food - Environment What is the color scheme of the store? Colorful. How does this affect you? Very attractive. What type of floor does the store have? How does this effect the environment? Tile floor. This gives the store a feel of a generic store. How high is the ceiling? How does this feel? The ceiling is high. How brightly lit is the store? How does this affect you? Store is well lit. It is comfortable. How loud is the environment? It is not noisy. Is there music playing? If so, does it fit the environment? Asian music. Is the store warm or cold? Warm. Is the store crowded with merchandise or is it sparse? It is crowded with merchandise. Does the store have a distinctive smell? Yes, aroma of produce. Where is the cash register located? It is located near the front door. How visible is the store security? Not visible. How long do you want to stay in this store? Not any longer than required. Does the environment influence the perceived value of the merchandise? Yes.
  • 17. Taj Mahal- Environment What is the color scheme of the store? Colorful. How does this affect you? Very attractive. What type of floor does the store have? How does this effect the environment? Carpet floor. This gives the store a feel of a generic store. How high is the ceiling? How does this feel? The ceiling is regular height. How brightly lit is the store? How does this affect you? Store is well lit. It is comfortable. How loud is the environment? It is not noisy. Is there music playing? If so, does it fit the environment? Sometimes it is movie dvd. Is the store warm or cold? Warm. Is the store crowded with merchandise or is it sparse? It is crowded with merchandise. Does the store have a distinctive smell? Yes, aroma of indian food. Where is the cash register located? It is located beside the the front door. How visible is the store security? Not visible. How long do you want to stay in this store? Not any longer than required. Does the environment influence the perceived value of the merchandise? Yes.
  • 18. Native America Gallery and Junkman’s daughter’s brother What is the color scheme of the store? Colorful Colorful How does this affect you? Very enjoyable Very enjoyable and attractive and attractive What type of floor does the store have? How does this effect Tile floor. This Tile floor. This the environment? gives the store a gives the store a feel of a generic feel of a generic store store How high is the ceiling? How does this feel? The ceiling is The ceiling is regular height regular height How brightly lit is the store? How does this affect you? Store is well lit. It Store is well lit. It is comfortable. is comfortable. How loud is the environment? It is not noisy. It is not noisy. Is there music playing? If so, does it fit the environment? Yes, music is Yes, music is fitting the fitting the environment environment Is the store warm or cold? Ambient Ambient temperature temperature Is the store crowded with merchandise or is it sparse? It is crowded with It is crowded merchandise with merchandise Does the store have a distinctive smell? Yes, fragrant Yes, fragrant Where is the cash register located? It is located in the It is located in centre of the shop the centre of the shop How visible is the store security? Not visible Not visible How long do you want to stay in this store? Very long Quite long Does the environment influence the perceived value of the Yes Yes merchandise?
  • 19. Native America and Junkman’s - Environment
  • 20. Personnel Daily Los Fooks Taj Mahal Native Junkman's Grocerie Compadres Foods America Daughter's s Co-Op Gallery Brother How long does it take before a sales person initiates contact? Does the salesperson have a script to follow with each customer? Does the salesperson treat different customers differently? What is the ratio of salespeople to customers? What age and gender are the employees? Are the salespeople using the store products? Do the salespeople have a uniform? Do the salespeople match the stores image?
  • 21. Products- Daily Groceries Co-Op 1. Bread on shelf facing the door is the first product that I notice, just past the cash register. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. Yes, sometimes there are free samples. 5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. 6. Tea-shirts, Stocks, etc. are in the least accessible locations. 7. Most expensive products are herbal drugs and supplements. Least expensive products are grains in bulk. 8. Yes, prices of the products are easy to find. 9. 80 percent of customers buy products.
  • 22. What is the first product that you notice? Bread on shelf facing the door. • Is there a central display table with featured products? No central display. • Where are items that are “for sale” located in the store? At their regular place. • How are the products arranged? By function? By price? By color? The products are arranged by function. • Are there free samples or demonstrations? Yes, sometimes there are free samples. • What products are at eye level? Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. • What items in the store are in the least accessible locations? Teashirts, Stocks, etc. are in the least accessible locations • Where are the most and least expensive products located? • Are the prices of the products easy to find? Yes, prices of the products are easy to find. • What percent of customers purchase products in the store?
  • 23. Products- Los compadres 1. The first thing I see is the produce on shelf facing the door. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. No there are no free samples. 5. Bread, cheese, packaged food, snacks, drinks are at eye level. 6. Pinata, Stocks, etc. are in the least accessible locations. 7. Most expensive products are meat. Least expensive products are produce and bakery. 8. Yes, prices of the products are easy to find. 9. 70 percent of customers buy products.
  • 24. Products- Fooks Food 1. Bread on shelf facing the door is the first product that I notice, just past the cash register. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. Yes, sometimes there are free samples. 5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. 6. Tea-shirts, Stocks, etc. are in the least accessible locations. 7. Most expensive products are herbal drugs and supplements. Least expensive products are grains in bulk. 8. Yes, prices of the products are easy to find. 9. 80 percent of customers buy products.
  • 25. Products- Taj Mahal 1. Bread on shelf facing the door is the first product that I notice, just past the cash register. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. Yes, sometimes there are free samples. 5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. 6. Tea-shirts, Stocks, etc. are in the least accessible locations. 7. Most expensive products are herbal drugs and supplements. Least expensive products are grains in bulk. 8. Yes, prices of the products are easy to find. 9. 80 percent of customers buy products.
  • 26. Products- Native America Gallery 1. Bread on shelf facing the door is the first product that I notice, just past the cash register. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. Yes, sometimes there are free samples. 5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. 6. Tea-shirts, Stocks, etc. are in the least accessible locations. 7. Most expensive products are herbal drugs and supplements. Least expensive products are grains in bulk. 8. Yes, prices of the products are easy to find. 9. 80 percent of customers buy products.
  • 27. Products- Junkman’s daughter’s brother • Photo Credit: Karen Chynoweth 1. Bread on shelf facing the door is the first product that I notice, just past the cash register. 2. No central display. For sale located at their regular place. 3. The products are arranged by function. 4. Yes, sometimes there are free samples. 5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye level too. 6. Tea-shirts, Stocks, etc. are in the least accessible locations. 7. Most expensive products are herbal drugs and supplements. Least expensive products are grains in bulk. 8. Yes, prices of the products are easy to find. 9. 80 percent of customers buy products.
  • 28. Customers- Local Groceries stores Daily Co-Op Los Compadres Fooks Foods Taj Mahal Are most customers alone or with someone else? What is the relationship? What is the average age and gender of the customers? When a customer enters the store, do they tend to walk in the same path or direction? How long do customers stay in the store, on average? Do customer touch the products? Is this encouraged? Do most customers appear to be on a mission or are they browsing? What percent of customers purchase products in the store?
  • 29. Customers- Native America and Junkman’s stores Native America Junkman’s Gallery Are most customers alone or with someone else? What is the relationship? What is the average age and gender of the customers? When a customer enters the store, do they tend to walk in the same path or direction? How long do customers stay in the store, on average? Do customer touch the products? Is this encouraged? Do most customers appear to be on a mission or are they browsing? What percent of customers purchase products in the store?