1. Assignment 4 Game-
Becerealed
Multi-colored cereal has to be inside
the cereal box.
Get a sheet, checkered or draw the
squares.
Game= Matching 3 or more similar
colored cereal among Multi-colored
cereals. Play in teams or
individually. (Inspired by online
game Bejeweled). Points according
to number of cereals matched.
Sharmila Roy
6. Bread crust braid
plate
• Separate out the crust from each slice
• Keep each slice crust in one piece
• Take three crust pieces and braid them
• Take one braid and coil into a circle. Use toothpick to
attach adjacent coils.
• Coil the next braid around the initial disc.
• You will end up with an edible disc/ plate.
9. Before entering the Before you
enter the
store:
Daily
Groceries Co-
Op
Los Compadres
store Yes, because it
has tables and
chairs outside
No, because it
looks like a gas-
station store on
Does the store and has
the outside. One
draw you in? If flowerpots. It is
realizes that it is
so, how? part of an old
a mexican store
house and has
due to the store
historic modest
name.
architecture.
Is the door
open or Door is closed Door is closed
closed?
I like it since I like it since
How does this
bugs don't get bugs don't get
make you feel?
in. in.
Sign is medium
size compared
to regular store
signs. Not a Big, Simple,
How big is the
computer font, Hand-painted
sign lettering
artistically hand- store sign and
and in what
written on the not a computer
font?
wall mosaic and font.
with yellow
paint on the
door
It is not geared
towards
advertising for The store's name
new customers, portrays
especially ones authenticity. The
driving on the simple but big
What does it
road. A contrast store sign shows
tell you about
to the big store that local people
the store?
chains that frequent it and
advertise with so need's no
big signs even pretentious
before the store advertisement.
construction has
begun.
10. Before entering the store
Groceries store signs
• Yes, the store draws me in because glass front-wall allows you to see the
enormous variety of Asian stuff inside.
• Door is closed. I like it since bugs don't get in.
• Big store sign, Font is similar to Arial.
• Clear and big sign, shows attention to attracting new customers. It is a
college town, so lot of international people are in transition and the
store sign can grab their attention.
11. Groceries Store-
sign
•Does not draw all in because the sign is busy and
not lighted, but it caters to specific people who know
about the store. Front of the store is busy too.
•Door is closed. I like it since bugs don't get in.
•Smaller store sign, similar to Co-op.
•The store sign is not visible very well at night.
13. Before entering the store
Native America Gallery Junkman's Daughter's Brother
Yes the store draws one in because very exquisite Yes because the sign is very colorful and the glass
and creative show windows. front allows a nice view of the inside.
Door is open. I like it since they maintain Door is open. I like it since they maintain
comfortable temperature. We can easily enter and comfortable temperature. We can easily enter and
take a stroll through the store. take a stroll through the store.
Big store sign, Artistic Font but not computer Big, multi-color filled, Hand-painted store sign
generated. and not a computer font.
The store sign is simple but artistic. It has a very The sign portrays the essence of the store. The
attractive store front and the sign does not sign is huge and seems part of the colorful
distract you from the display. costumes, items, other 'junk', the store contains.
14. Co-op Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very enjoyable and attractive.
What type of floor does the store have? How does this effect the
environment? Wood floor. This gives the store a unique
feel of history and authenticity.
How high is the ceiling? How does this feel? The ceiling is high
since it is in a historic small house. This makes it
spacious even though only part of the first floor is
dedicated to the store.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? Yes,
light music fits the environment.
Is the store warm or cold? Warm.
Is the store crowed with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce.
Where is the cash register located? It is located in front of
the door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Longer than
uaual.
Does the environment influence the perceived value of the
merchandise? Yes.
15. Los compadres- Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Tile floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
regular height.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? No
music.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce and smell of meat.
Where is the cash register located? It is located between the
two front doors.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
16. Fooks Food - Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Tile floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
high.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment? Asian
music.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of
produce.
Where is the cash register located? It is located near the
front door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
17. Taj Mahal- Environment
What is the color scheme of the store? Colorful.
How does this affect you? Very attractive.
What type of floor does the store have? How does this effect the
environment? Carpet floor. This gives the store a feel of a
generic store.
How high is the ceiling? How does this feel? The ceiling is
regular height.
How brightly lit is the store? How does this affect you? Store is
well lit. It is comfortable.
How loud is the environment? It is not noisy.
Is there music playing? If so, does it fit the environment?
Sometimes it is movie dvd.
Is the store warm or cold? Warm.
Is the store crowded with merchandise or is it sparse? It is
crowded with merchandise.
Does the store have a distinctive smell? Yes, aroma of indian
food.
Where is the cash register located? It is located beside the
the front door.
How visible is the store security? Not visible.
How long do you want to stay in this store? Not any longer
than required.
Does the environment influence the perceived value of the
merchandise? Yes.
18. Native America Gallery and Junkman’s daughter’s brother
What is the color scheme of the store? Colorful Colorful
How does this affect you? Very enjoyable Very enjoyable
and attractive and attractive
What type of floor does the store have? How does this effect Tile floor. This Tile floor. This
the environment? gives the store a gives the store a
feel of a generic feel of a generic
store store
How high is the ceiling? How does this feel? The ceiling is The ceiling is
regular height regular height
How brightly lit is the store? How does this affect you? Store is well lit. It Store is well lit. It
is comfortable. is comfortable.
How loud is the environment? It is not noisy. It is not noisy.
Is there music playing? If so, does it fit the environment? Yes, music is Yes, music is
fitting the fitting the
environment environment
Is the store warm or cold? Ambient Ambient
temperature temperature
Is the store crowded with merchandise or is it sparse? It is crowded with It is crowded
merchandise with merchandise
Does the store have a distinctive smell? Yes, fragrant Yes, fragrant
Where is the cash register located? It is located in the It is located in
centre of the shop the centre of the
shop
How visible is the store security? Not visible Not visible
How long do you want to stay in this store? Very long Quite long
Does the environment influence the perceived value of the Yes Yes
merchandise?
20. Personnel
Daily Los Fooks Taj Mahal Native Junkman's
Grocerie Compadres Foods America Daughter's
s Co-Op Gallery Brother
How long does it take
before a sales person
initiates contact?
Does the salesperson
have a script to follow
with each customer?
Does the salesperson
treat different
customers differently?
What is the ratio of
salespeople to
customers?
What age and gender
are the employees?
Are the salespeople
using the store
products?
Do the salespeople
have a uniform?
Do the salespeople
match the stores
image?
21. Products- Daily Groceries Co-Op
1. Bread on shelf facing the door is the first product that I notice, just past the cash register.
2. No central display. For sale located at their regular place.
3. The products are arranged by function.
4. Yes, sometimes there are free samples.
5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
level too.
6. Tea-shirts, Stocks, etc. are in the least accessible locations.
7. Most expensive products are herbal drugs and supplements. Least expensive products are
grains in bulk.
8. Yes, prices of the products are easy to find.
9. 80 percent of customers buy products.
22. • What is the first product that you notice? Bread on shelf facing
the door.
• Is there a central display table with featured products? No central
display.
• Where are items that are “for sale” located in the store? At their
regular place.
• How are the products arranged? By function? By price? By color?
The products are arranged by function.
• Are there free samples or demonstrations? Yes, sometimes there
are free samples.
• What products are at eye level? Canned food, snacks, drinks are
at eye level. The bulk items shampoo, grains, etc. are at eye level
too.
• What items in the store are in the least accessible locations?
Teashirts, Stocks, etc. are in the least accessible locations
• Where are the most and least expensive products located?
• Are the prices of the products easy to find? Yes, prices of the
products are easy to find.
• What percent of customers purchase products in the store?
23. Products- Los compadres
1. The first thing I see is the produce on shelf
facing the door.
2. No central display. For sale located at their
regular place.
3. The products are arranged by function.
4. No there are no free samples.
5. Bread, cheese, packaged food, snacks,
drinks are at eye level.
6. Pinata, Stocks, etc. are in the least
accessible locations.
7. Most expensive products are meat. Least
expensive products are produce and
bakery.
8. Yes, prices of the products are easy to find.
9. 70 percent of customers buy products.
24. Products- Fooks Food
1. Bread on shelf facing the door is the first product that I notice, just past the cash register.
2. No central display. For sale located at their regular place.
3. The products are arranged by function.
4. Yes, sometimes there are free samples.
5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
level too.
6. Tea-shirts, Stocks, etc. are in the least accessible locations.
7. Most expensive products are herbal drugs and supplements. Least expensive products are
grains in bulk.
8. Yes, prices of the products are easy to find.
9. 80 percent of customers buy products.
25. Products- Taj Mahal
1. Bread on shelf facing the door is the first product that I notice, just past the cash register.
2. No central display. For sale located at their regular place.
3. The products are arranged by function.
4. Yes, sometimes there are free samples.
5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
level too.
6. Tea-shirts, Stocks, etc. are in the least accessible locations.
7. Most expensive products are herbal drugs and supplements. Least expensive products are
grains in bulk.
8. Yes, prices of the products are easy to find.
9. 80 percent of customers buy products.
26. Products- Native America Gallery
1. Bread on shelf facing the door is the first product that I notice, just past the cash register.
2. No central display. For sale located at their regular place.
3. The products are arranged by function.
4. Yes, sometimes there are free samples.
5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
level too.
6. Tea-shirts, Stocks, etc. are in the least accessible locations.
7. Most expensive products are herbal drugs and supplements. Least expensive products are
grains in bulk.
8. Yes, prices of the products are easy to find.
9. 80 percent of customers buy products.
27. Products- Junkman’s daughter’s
brother
• Photo Credit: Karen Chynoweth
1. Bread on shelf facing the door is the first product that I notice, just past the cash register.
2. No central display. For sale located at their regular place.
3. The products are arranged by function.
4. Yes, sometimes there are free samples.
5. Canned food, snacks, drinks are at eye level. The bulk items shampoo, grains, etc. are at eye
level too.
6. Tea-shirts, Stocks, etc. are in the least accessible locations.
7. Most expensive products are herbal drugs and supplements. Least expensive products are
grains in bulk.
8. Yes, prices of the products are easy to find.
9. 80 percent of customers buy products.
28. Customers- Local Groceries stores
Daily Co-Op Los Compadres Fooks Foods Taj Mahal
Are most customers
alone or with someone
else? What is the
relationship?
What is the average
age and gender of the
customers?
When a customer
enters the store, do
they tend to walk in
the same path or
direction?
How long do
customers stay in the
store, on average?
Do customer touch the
products? Is this
encouraged?
Do most customers
appear to be on a
mission or are they
browsing?
What percent of
customers purchase
products in the store?
29. Customers- Native America and
Junkman’s stores
Native America Junkman’s
Gallery
Are most customers alone or
with someone else? What is the
relationship?
What is the average age and
gender of the customers?
When a customer enters the
store, do they tend to walk in
the same path or direction?
How long do customers stay in
the store, on average?
Do customer touch the
products? Is this encouraged?
Do most customers appear to
be on a mission or are they
browsing?
What percent of customers
purchase products in the store?