2. As a former lecturer in graphic design,
I was already aware of the elements and the
hidden messages that make the store
appealing. Although I tried to start the
assignment with a fresh look, and check
whether I see different things, or reach new
insights. I will share with you my conclusions
in the end. One thing I would like to add at
this stage is the idea of target audience,
which is, how to approach and attract the
potential customer of a particular store
products…
3. My daughter Yuli My husband Yoav My daughter Mika
Staff assistants
4. Round feminine font
In black and white
Logo: Laline The underlying message :
Sophisticated design
for confident women.
Store 1 Stores for toiletries
5. Colors Mostly white, with some black and some red
Atmosphere of cleanliness
and simplicity in the good
sense of the word, conveying
a sense of reliability a feeling
of going back to what it once
was, of when we were
innocent.
Open door Invites in
6. Opposite the entrance,
you can not miss it
Sale sign
With updated products
for the season (beginning
of winter) tempting to
enter the store
Central table entry Parquet flooring
Home feeling like
Good old days
7. Opposite the entrance,
you can not miss it
Sale sign
Encourages and allows
shoppers to try products
Sink in the center of the store
9. sales person
> Turned to me after minutes.
> Accompanied me during the
search to purchase.
> Was polite and offered
options by function
> Recognized were two young
women, pretty and polished.
> Costume includes a white shirt
and apron of the store
10. Cash position
Deals and Discounts
Customers
Minimaos leads to the image comers all women,
of the packaging, perhaps to sometimes alone or
wink at a young audience? mothers and
daughters
Store customers
aged 12-65
correspond to the
place
Most incoming buy
something
11. Conclusions
Beautifully designed store. the intention was to ettract an
audience of ladies who appreciate care and design. According to
my analysis, eventually these women buy products from
cosmetic companies known in reputable stores so the audience
changed to younger girls who buy by sight and gifts.
Conclusions / opportunities
Whatever works. Be flexible enough to see the results and draw
conclusions that will advance your business
12. New design, was made to look
traditional with outdated font, to
associate with the well-known store.
Logo: Steimatzky The logo frame is shaped like a book.
Green and white colors give a feeling of
nature, relaxation and seriousness
Store 2 Books Stores
13. Colors
2 greens, white
and red (
complementay
colors) to
highlight Deals
Stand at the entrance
Open door Invites in
14. Ceramic floor
Efficient and
clean-looking
Central table entry
15. Sections by function
two middle-
aged women sales person
Turned to me
after minutes.
Offered
offered help
and
recommendations.
Cash position Deals and Discounts
A homely
atmosphere and
messy
16. Conclusions
The concept is based on their clients needs - to feel at home, as if
they return to the store where they have bought books ever
since they can remember. It is, therefore important to maintain
the traditional overall look. Since the Israelis are top readers, and
Steimatzky is the largest bookstore chain in Israel, they must
have very successful business.
Conclusions / opportunities
Do not change a winning horse
17. The customer is
connected to nature,
Logo: Hoodies round shapes in green
and white lettering,
simple, basic and stable.
Store 3 Tricot clothes stores
18. At this time, I
noticed all the
details, who offers
help, door, floor
and target
audience, price,
label and lighting,
(three more stores
I visited but I
wan’t bore you
with their details).
19. Conclusions
It all seems to tick like a clock- they know the job pretty well,
they identify the target audience that they want to turn and they
shape the rest Accordingly, human relations and sales team.
opportunities
I think I need to stick to my goals. My intuition is usually right.
But I have to be aware and flexible to changes and identify
obstacles and opportunities.
This week there were some appeals delayed until now. I believe
that when energy is directed to a certain direction it is translated
into action.
