2. ETHICS IN INDIAN CINEMA
• What is Ethics ?
• Indian Cinema: Some Facts
• Need of Ethics in Indian Cinema
• Ethics in Indian Cinema
• Indian Cinema Today
3. WHAT IS ETHICS ?
• “ System of moral principles, rules and conduct”
• The origin of this word is from ETHOS, a Greek word, which means
“Character”
• The ability to distinguish between right and wrong and to act accordingly
4. INDIAN CINEMA: SOME
FACTS
• The cinema of India consists of films produced across India
• Indian films came to be followed throughout South Asia ,the Middle East, and other
continents
• 1,000 films in various languages of India are being produced annually
• In 2009, India produced a total of 2961 films on celluloid
• 100% FDI has made the Indian film market attractive for foreign enterprises
• By 2003 as many as 30 film production companies had been listed in the National
Stock Exchange of India, making their commercial appearance
5. NEED OF ETHICS IN INDIAN CINEMA
• Cinema is a very popular media
• Indian cinema represents Indian culture, Indian ethics, and the mindset of
Indian people
• India is the 2nd largest population in the world with Indian cinema having
impacted on it
• Ethics in Indian cinema is important for harmony in Indian society
6. ETHICS IN INDIAN CINEMA
• Family values : Family values basics to Indian society
• Cultural value: Indian cinema represents Indian culture
• Social values : Social value, responsibility toward nation ,society and
family, etc.
• Modern approach : Indian cinema welcomes and brings about changes
• Love and friendship
• Patriotism
7. INDIAN CINEMA TODAY
• Indian cinema has become profit oriented
• Values are diminishing in Indian cinema
• Corporate values are becoming more important than family values
• Vulgerality , bad language ,violence become essential
8. ETHICS IN INDIAN CINEMA
• What is Ethics ?
• Indian Cinema: Some Facts
• Need of Ethics in Indian Cinema
• Ethics in Indian Cinema
• Indian Cinema Today