Indian Media


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Indian Media

  1. 1. Indian Media A Snapshot
  2. 2. Indian Media : Key Facts <ul><li>India has grown to be one of the largest television markets of the world </li></ul><ul><ul><li>India produces the highest number of feature films in the shortest time </li></ul></ul><ul><li>Second largest market in the world for newspapers </li></ul><ul><ul><li>The country consumed 99mn newspaper copies in 2007 </li></ul></ul><ul><li>The largest network of radio stations and transmitters </li></ul><ul><ul><li>All India Radio (AIR) has 23 stations and 361 transmitters covering 91.42% of the population </li></ul></ul><ul><li>Eighteenth largest country in the world in terms of broadband Internet users </li></ul><ul><ul><li>By 2008 India had a total of 60mn Internet users – comprising 6.0% of the country's population, and 4.01mn broadband Internet users </li></ul></ul>
  3. 3. Popular Forms of Media In India <ul><li>India’s mass media culture, a system that has evolved over centuries, is comprised of a complex framework </li></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet <ul><ul><li>Popular forms of Media in India </li></ul></ul>
  4. 4. Print Media – Key Facts <ul><li>The Indian print media segment includes </li></ul><ul><ul><li>Newspapers </li></ul></ul><ul><ul><li>Magazines </li></ul></ul><ul><ul><li>Books </li></ul></ul><ul><li>Indian print media is one of the largest in the world </li></ul><ul><ul><li>Over 800 registered publications </li></ul></ul><ul><ul><li>Printed in 18 languages </li></ul></ul><ul><ul><li>Reach over 55% of the population everyday </li></ul></ul><ul><li>Highly fragmented industry </li></ul><ul><ul><li>Multiple players in every region giving rise to the importance of regional dominance </li></ul></ul><ul><ul><li>Divided on the basis of languages </li></ul></ul><ul><ul><ul><li>Vernacular - 46% </li></ul></ul></ul><ul><ul><ul><li>Hindi - 44% </li></ul></ul></ul><ul><ul><ul><li>English - 10% </li></ul></ul></ul><ul><ul><li>The content and circulation of English-language newspapers, are largely focused on the primary urban centers </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  5. 5. The 2008 Indian Readership Survey <ul><li>English readership in India – larger readership in urban areas </li></ul><ul><ul><li>Approximately 7% of the population in urban areas </li></ul></ul><ul><ul><li>Only 0.3% of the population in the rural areas </li></ul></ul><ul><li>Hindi readership in India – proportionately larger readership in rural areas </li></ul><ul><ul><li>Approximately 15% in urban areas </li></ul></ul><ul><ul><li>5% in rural areas </li></ul></ul><ul><li>Largest read Hindi language newspapers </li></ul><ul><ul><li>Dainik Jagran (55.7mn readers); Rajasthan Patrika(14mn readers) </li></ul></ul><ul><li>Largest read English language newspapers </li></ul><ul><ul><li>The Times of India (13.3mn readers); Hindustan Times(6.3mn readers) </li></ul></ul><ul><ul><li>Other widely read English papers include: The Hindu (5.2mn); The Indian Express (1.8mn) </li></ul></ul><ul><li>Largest read vernacular newspaper </li></ul><ul><ul><li>Published in Malayalam, The Morning Bell (9.7mn readers) has the largest circulation amongst regional languages </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  6. 6. Print Media Growth – Key Factors Booming Indian economy – Literate population on the rise Increasing consumerism – Entry of global brands in the country Opening of the sector to foreign investors Newspaper companies entering newer regions and segments Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  7. 7. Television – Key Facts <ul><li>India – A transformed television programming landscape </li></ul><ul><ul><li>Largest producers of TV programming outside Hollywood </li></ul></ul><ul><ul><li>Produces the highest number of feature films in the world, in the shortest time </li></ul></ul><ul><li>One of the largest television markets of the world </li></ul><ul><ul><li>More than 1,000 TV transmitters covering over 90% of the population, serving 100mn HH </li></ul></ul><ul><li>Television reaches over 60% of all people (urban and rural) </li></ul><ul><ul><li>Expected to reach 176mn HH by 2010 </li></ul></ul><ul><li>Rapidly growing channels – bridging the illiteracy barrier & information gap </li></ul><ul><ul><li>Doordarshan, the national television broadcaster, is Free To Air (FTA) and has 11 regional channels </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet Variety of Channels
  8. 8. Television – A Growth Driver <ul><li>Proliferation of distribution channels </li></ul><ul><ul><li>Web casting, </li></ul></ul><ul><ul><li>Direct to Home (DTH), </li></ul></ul><ul><ul><li>Pay Per View (PPV) and </li></ul></ul><ul><ul><li>Digital Terrestrial Television (DDTV) </li></ul></ul><ul><li>Sports has been a major driver of the Indian cable and satellite TV market </li></ul><ul><ul><li>Cricket, the national sport, has been a strong impetus to the sector </li></ul></ul><ul><ul><ul><li>Sony Entertainment television paid US$ 275mn in March 2002 for its satellite rights till 2008 </li></ul></ul></ul><ul><li>According to Media Partners Asia, India’s Pay TV market generated a turnover of US$ 4.2bn in 2007 </li></ul><ul><ul><li>Pay TV services expected to reach 84% of the cable and satellite households by 2011 </li></ul></ul><ul><ul><li>The growth rate of Direct to Home (DTH) services in 2008 was running at 86% per annum </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet Source : BuddeComm based on Industry Data
  9. 9. Indian Television - News <ul><li>Indian Viewers are now spending more time watching News. </li></ul><ul><li>4 news channels with a pan India coverage, available on Conditional access system and by Direct to Home Satellite television. </li></ul><ul><ul><li>CNN-IBM </li></ul></ul><ul><ul><li>Times Now </li></ul></ul><ul><ul><li>NDTV 24/7 </li></ul></ul><ul><ul><li>Headlines Today </li></ul></ul><ul><li>There are International news channels available in India </li></ul><ul><li>There are channels specifically devoted to finance and the stock market as well </li></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet International News Channels Hindi/English DD News Bangla Tara News Telugu TV9 News Malayalam Asia Net News Tamil Sun News English CNBC TV18 English CNN/IBN English NDTV 24x7 Hindi Star News Language Channel Name
  10. 10. News Channels National News Channels Regional News Channels Hindi Zee Business Hindi CNBC Awaaz Hindi IBN 7 Hindi Tez Hindi Janmat Hindi India TV English Headlines Today Hindi Sahara Samay Hindi Zee News English NDTV Profit Hindi NDTV India Hindi Aaj Tak English Times Now Language Channel Name Bangla Star Anand Kannada Udaya News Telugu ETV2 News Telugu Teja News Language Channel Name
  11. 11. Top News Channels <ul><li>Top Five News Channels </li></ul><ul><ul><li>Aaj Tak is the number one news channel in India with 23.5% market share. </li></ul></ul><ul><ul><li>Zee News is in second place with 16.4% market share. </li></ul></ul><ul><ul><li>NDTV India is the number one English news channel with 13% share. </li></ul></ul><ul><ul><li>IBN 7 is in fourth place with 9% share. </li></ul></ul><ul><ul><li>India TV is in the fifth place with 9% share. </li></ul></ul><ul><li>Regional News Channels </li></ul><ul><ul><li>TV9 is the number one Telugu News channel with 8.2% market share followed by another Telugu channel with 6.6% share. </li></ul></ul><ul><ul><li>Sahara Samay, DD News and Awaaz cover many other regional places. </li></ul></ul><ul><ul><li>ZeeTV, TV9 and ETV are planning to launch more news channels in regional language </li></ul></ul><ul><ul><li>Indian News Space is in the hot zone. </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet Source : Business World
  12. 12. RADIO – AIR <ul><li>All India Radio (AIR) – radio broadcaster of India started operations in 1927 </li></ul><ul><ul><li>Officially known as Akashvani, and is a division of Prasar Bharati (Broadcasting Corporation of India) </li></ul></ul><ul><li>AIR serves both Domestic and International markets </li></ul><ul><ul><li>External Services: Covers 16 foreign and 11 Indian languages to countries outside India </li></ul></ul><ul><ul><li>Home Services: Broadcasts in 24 languages and 146 dialects </li></ul></ul><ul><li>AIR has a network of 232 broadcasting centers </li></ul><ul><ul><li>Covers 91.79% of the geographical area </li></ul></ul><ul><ul><li>Serves 99.14% of the of the total population </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  13. 13. Internet <ul><li>According to I-Cube 2008, a survey conducted jointly by IMRB International and Internet and Mobile Association of India (IAMAI) </li></ul><ul><ul><li>India had 45.3mn active internet users and 62.5mn claimed internet users </li></ul></ul>Main reason for lack of internet use – lack of awareness of the use of the medium RURAL INDIA Total Indian Population- 818 Million  Rural Population- 568 Mn  Rural Literate Population- 368 Mn  Rural English Speaking Population- 63 Mn  Rural Computer Literates-15.1 Mn  Rural claimed Internet Users- 5.5 Mn  Rural Active Internet Users- 3.3 Mn URBAN INDIA Total Indian Population- 818 Million  Urban Population- 250 Mn  Urban Literate Population- 205 Mn  Urban English Speaking Population- 77 Mn  Urban Computer Literates- 85 Mn (Sept.’08)  Urban Claimed Internet Users- 57 Mn (Sept.’08)  Urban Active Internet Users- 42 Mn (Sept.’08) Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  14. 14. Popular Internet Activities <ul><li>Top 10 Internet Activities </li></ul><ul><ul><li>Networking and Entertainment activities are the biggest gainers in popularity: </li></ul></ul><ul><ul><li>Among the 10 most popular online activities of regular internet users, five are communication and networking activities: emailing, instant messaging, chatting, e-greetings and dating/friendship. </li></ul></ul><ul><ul><li>Four of the remaining activities are entertainment activities: news, sports, music and games. </li></ul></ul><ul><li>Yahoo is the most recalled online brand, but Google is the most used </li></ul><ul><ul><li>30% of all online Indians recalling Yahoo as the first online brand coming to their minds. </li></ul></ul><ul><ul><li>In actual usage, Google is the frontrunner with 29% of all internet users preferring to use Google the most among all the websites. </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet Top 10 Internet Activities Overall Popularity of Websites (Top 10) Source : Juxt Consult Online Research and Advisory
  15. 15. Social Networking <ul><li>India, like many other countries, has witnessed a growth in social networking websites. </li></ul><ul><li>India has a population of 1.1 billion, out of which ComScore reports, 19 million people visited social network sites this year. </li></ul><ul><ul><li>Orkut was an early entrant into the Indian Social Networking Scenario. </li></ul></ul><ul><ul><li>Facebook, arrived later, but grabbed plenty of attention. </li></ul></ul><ul><li>Facebook Made Regional </li></ul><ul><ul><li>Available in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam </li></ul></ul><ul><ul><li>These languages have 770mn speakers combined across India </li></ul></ul><ul><ul><li>Facebook has 200mn users, and this could be a great opportunity for growth </li></ul></ul><ul><ul><li>The development will woo the population of smaller towns and cities of India </li></ul></ul><ul><li>Orkut, the social network run by Google, has remained dominant in India. </li></ul><ul><ul><li>Growing briskly in India. </li></ul></ul><ul><ul><li>In the past year, the number of Orkut users has swelled by 80%. </li></ul></ul><ul><ul><li>India now has 18 per cent share of the total number of Orkut users worldwide </li></ul></ul>Print (Newspapers, Tabloids, Magazines etc.) Television Radio Internet
  16. 16. Indian Media Growth Rates… <ul><li>E&M Industry: Compound Annual Growth Rate (CAGR) between 2009-13 </li></ul><ul><ul><li>India - 10.5%; Global Industry - 2.7% </li></ul></ul><ul><ul><li>Key factor – improving economic conditions in India </li></ul></ul><ul><li>Print Industry: Projected growth over the period 2009-13 </li></ul><ul><ul><li>Projected growth of 5.6%, touching $ 4.26bn in 2013 from $3.24bn in 2008 </li></ul></ul><ul><ul><li>Newspaper Industry: Projected growth over the period 2009-13 </li></ul></ul><ul><ul><ul><li>Estimated to grow to $112 billion, the magazine segment is valued at $16 billion </li></ul></ul></ul><ul><li>Television Industry – major contributor </li></ul><ul><ul><li>Estimated growth of 11.4% ($4.8bn in 2008 to $8.4bn by 2013) </li></ul></ul><ul><ul><li>Film Industry: Projected growth over the period 2009-13 </li></ul></ul><ul><ul><ul><li>CAGR of 11.6% over the next five years, touching $3.7bn in 2013 from $2.14bn in 2008 </li></ul></ul></ul>… Outshine global industry
  17. 17. Contact us <ul><li>To know more about India and the Indian Media, contact us at PRININDIA </li></ul><ul><li>We can provide you with a variety of solutions for your media requirements across India </li></ul>