The Apple Corporation is known for its innovation. Some of its major contributions to technology in the last 10 years has been the iPod, iPad, and iPhone. What are your observations about how Apple gained competitive advantage with the use of information systems and technology? How might Apple maintain or gain competitive advantage through the use of each of the major types of information systems? Why? Please explain your responses. Then, in your response to others and your instructor, pose questions and/or reflections that further exploration and discussion on these topics. Solution 1) Apple realized that millions of people were using computers and cd burners to make audio cd’s with communication information technology with people. They were also downloading songs called mp3’s illegally and this made Apple worried that it was missing out on the mp3 opportunity.Apple quickly jumped to the opportunity and with its programmers developed the first iTunes that helped customers find thousands of songs in seconds. 2) With the use of information Apple determine in sales what would sell and who could benefit from their product and what would the pros outweigh the cons of their product. 3) Apple offered great customer service and in-store experiences Some of the questions before others:- 1) What was the criteria for Apple to choose which product to be manufactured? 2) How Apple used internet to enhance its brand?.

1. The Apple Corporation is known for its innovation. Some of its major contributions to
technology in the last 10 years has been the iPod, iPad, and iPhone. What are your observations
about how Apple gained competitive advantage with the use of information systems and
technology? How might Apple maintain or gain competitive advantage through the use of each
of the major types of information systems? Why? Please explain your responses. Then, in your
response to others and your instructor, pose questions and/or reflections that further exploration
and discussion on these topics.
Solution
1) Apple realized that millions of people were using computers and cd burners to make audio
cd’s with communication information technology with people. They were also downloading
songs called mp3’s illegally and this made Apple worried that it was missing out on the mp3
opportunity.Apple quickly jumped to the opportunity and with its programmers developed the
first iTunes that helped customers find thousands of songs in seconds.
2) With the use of information Apple determine in sales what would sell and who could benefit
from their product and what would the pros outweigh the cons of their product.
3) Apple offered great customer service and in-store experiences
Some of the questions before others:-
1) What was the criteria for Apple to choose which product to be manufactured?
2) How Apple used internet to enhance its brand?