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  1. 2. <ul><li>Type : Public </li></ul><ul><li>Founded: July 11 , 1899 in Turin , Italy </li></ul><ul><li>Founder : Giovanni Agnelli </li></ul><ul><li>Headquarters: Turin , Italy </li></ul><ul><li>Key people: Sergio Marchionne (CEO), Luca Cordero di Montezemolo (Chairman), John Elkann (Vice Chairman) </li></ul>
  2. 3. <ul><li>Industry : Automotive, publishing, finance and metallurgy </li></ul><ul><li>Products : Autos , Trucks , vehicular equipment and financial services </li></ul><ul><li>Employees : 2,00,701 (2008) </li></ul>
  3. 4. <ul><li>Subsidiaries : </li></ul><ul><li>Automobiles: Ferrari Maserati </li></ul><ul><li>Fiat Group Automobiles </li></ul><ul><li>Abarth & C. </li></ul><ul><li>Alfa Romeo Automobiles </li></ul><ul><li>Fiat Automobiles </li></ul><ul><li>Fiat Light Commercial Vehicles </li></ul><ul><li>Lancia Automobiles </li></ul>
  4. 5. Strength Of the Brand <ul><li>Cars with attractive styling and exciting engines </li></ul><ul><li>Cars that are accessible and improve the quality of everyday life – on account of our heritage and tradition </li></ul>
  5. 6. <ul><li>The first factory: </li></ul><ul><li>opened in 1900 in Corso Dante. </li></ul><ul><li>150 workers </li></ul><ul><li>produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear. </li></ul>
  6. 7. Logo of FIAT <ul><li>Designed by Biscaretti </li></ul><ul><li>Adopted in 1904. </li></ul>
  7. 8. Fiat expansion <ul><li>Outside Italy: In 1908 Fiat Automobile Co. was founded in the United States. </li></ul><ul><li>Production increased: cars were flanked by commercial vehicles, marine engines, trucks, trams. </li></ul>
  8. 9. Renovation Of Production: <ul><li>The cars were fitted with electrical accumulators for the first time. </li></ul><ul><li>The cardan transmission, a FIAT patent, began to be used. </li></ul><ul><li>Fiat cars continued to shine in the competitions and set several records. </li></ul>
  9. 10. <ul><li>In 1953 the first Fiat diesel engined vehicle was presented. </li></ul><ul><li>In 1978 the “Robogate” system was created . </li></ul>
  10. 11. The new cars of the 1990s: <ul><li>Fiat 500 came out in 1991. </li></ul>
  11. 12. <ul><li>In 1993, Fiat Punto (named “Car of the Year” in 1995), Fiat Coupé, and Centro Stile Fiat came out. </li></ul>
  12. 13. <ul><li>In 2001 Fiat Stilo was launched, characterized by a new design, with sophisticated technology and numerous deluxe options </li></ul>
  13. 14. <ul><li>2003 – The sad death of Giovanni Agnelli, who had been at the helm of Fiat for almost half a century </li></ul>
  14. 15. <ul><li>2004: Most significant change in Fiat car design </li></ul><ul><li>More attention to high-tech content and intelligent solutions to simplify several aspects of daily life in the car. </li></ul>
  15. 16. Multijet engines: <ul><li>Fuel saving and top performing </li></ul><ul><li>The new system –the new second-generation Fiat engines: </li></ul><ul><li>Small 1.3 Multijet 16v, the sporty 1.9 Multijet 120 and 150 bhp and the powerful 1.4 90 bhp. </li></ul>
  16. 17. <ul><li>2007 began with the launch of the Bravo. </li></ul><ul><li>Bravo is the first car to sport the new Fiat logo as a tangible sign of the company’s turnaround. </li></ul><ul><li>The new Bravo is a successful blend of beauty and substance </li></ul>
  17. 18. <ul><li>The new Fiat Professional logo </li></ul>
  18. 19. <ul><li>Fiat bring Alfa Romeo, Maserati, Ferrari to India </li></ul><ul><li>As part its strategy to aggressively reposition the Fiat brand in India, the Italian company has decided to roll out all its luxe brands in this market. </li></ul>
  19. 20. List of Fiat Group models which have won European Car of the Year <ul><li>1967: Fiat 124 </li></ul><ul><li>1970: Fiat 128 </li></ul><ul><li>1972: Fiat 127 </li></ul><ul><li>1980: Lancia Delta </li></ul><ul><li>1984: Fiat Uno </li></ul><ul><li>1989: Fiat Tipo </li></ul><ul><li>1995: Fiat Punto </li></ul><ul><li>1996: Fiat Bravo Brava </li></ul><ul><li>1998: Alfa Romeo 156 </li></ul><ul><li>2001: Alfa Romeo 147 </li></ul><ul><li>2004: Fiat Panda </li></ul><ul><li>2008: Fiat 500 </li></ul>
  20. 21. Motorcycles and aeronautics
  21. 22. <ul><li>Fiat Aviazione </li></ul><ul><li>Fiat itself was an important aircraft manufacturer, focused mainly on military aviation. </li></ul>
  22. 23. Other Fields <ul><li>Components </li></ul><ul><li>Metallurgical products </li></ul><ul><li>Production systems </li></ul><ul><li>Services </li></ul><ul><li>Construction </li></ul><ul><li>Information technology </li></ul><ul><li>Publishing and communication </li></ul>
  23. 24. Other activities <ul><li>Consulting, Customs Services, Easy Drive, and RM Risk Management are minor companies </li></ul><ul><li>Public services, delivering services in economics and financial fields. </li></ul><ul><li>Other activities include industrial securitisation, treasury, Fiat Information & Communication Services. </li></ul><ul><li>Foundation for social and economic research. </li></ul>
  24. 25. Lingotto factory (today)
  25. 26. In India <ul><li>Fiat India Automobiles </li></ul><ul><li>Joint venture between Fiat and Tata Motors. </li></ul><ul><li>Founded in 1997 </li></ul><ul><li>Based in Ranjangaon in the Pune District of Maharashtra. </li></ul><ul><li>Fiat builds the Palio Stile and Palio Stile Multijet in India. </li></ul>
  26. 27. <ul><li>Website: </li></ul>