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pls help me with Resource and Capability Analysis of CHIPOTLE MEXICAN GRILL
Chipotle Mexican Grill
Internal resources and Capabilities
*Rating scale (1:low-5:high)
Identify the firms most competitively important resources and capabilities:
Tangible resources
Intangible resources
Chipotle
Mexican Grill
Internal
resources and
Capabilities
Valuable Rare
Costly to
imitate
Organized to
capture value
Rating score

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