Shout Analytics social media analytics/social analytics provides marketing organizations advanced analytical capabilities that helps them in branding (Brand Intelligence), Marketing (Market Analysis/Competitor Analysis), Sales (Sales Intelligence) and Customer Analysis. www.shoutanalytics.com

1. Monday, December 10, 2012
How to Increase Sales through Social Media?
Author: Suraj Arukil
About the Author: CEO/Founder of Nuvento ( a technology firm that specializes in
Business Intelligence and Software Architecture.)
Every existing and forthcoming business is cautious about increasing their sales as it is
vital for their growth and makes them standout as successful in the competitive market.
However, along with different ways of generating sales, social media has entered the
market as a new way that can lend a helping hand to the traditional ways for the growth
and increase of sales. Even though social media is not the ultimate solution for solving
problems associated with increasing sales, it is indeed an effective way to boost sales if
used in an intelligent way.
Building of Brand Credibility on Social Media and Influence on Sales
Brand credibility is all about the perception of your customers on your products and
services no matter how consistent your business is in terms of quality. All though
traditional ways of building brand credibility are still powerful in influencing the
customers, social media platforms are enhancing brand visibility in the meanwhile.
Moreover, with the help of social media, businesses can figure out what their customers
are saying about them. Hence, you can engage with your customers with a successful
social media marketing strategy, which helps them to build a good perception about
your brand and your sales are influenced by the decisions taken by them.
Your brand credibility on social media has its own importance when sales for your
products and services are a matter of concern. Finding out the positive perceptions of
your customers is very essential as it plays very important role in building your brand

2. credibility and helps to impacts your sales. Moreover, targeting the right group of
customers who are relying on your products and services or who are looking for it in the
market is critical to your sales generation.
Let’s say the brand like Samsung is launching a new android mobile phone. In such a
case, one of the best ways to judge the customer’s perceptions on the new launch is by
keeping track of the feedback given by them or conversations happening over social
media platforms. Henceforth, Samsung can strategically implement marketing
strategies once it filters out the target group of customers and their perceptions that
favors the sales of its new product.
Social media complements conventional marketing for Accelerating Sales
Staying in touch with the customers is a mandatory aspect for growth in sales of any
brand or business. However, traditional marketing ways often prove to be obsolete in
the current business environment as today’s customers have grown smarter with their
prompt social media presence. Along with traditional marketing, social media is a
catalyst to the conventional ways.
• To be a successful in sales, you need to always have presence on most social networks
and complete LinkedIn profiles.
• Establish your relationships on social media and use social search and get news alerts
with the help of advanced tools.
• Send messages to unresponsive clients through LinkedIn , make video presentations,
make your presence felt by generating new prospects of Google and YouTube searches
and start blogging.
Asserting to the fact that social media analytics prove to be very essential for businesses
aiming to increase their sales with the help of social media, Shout Analytics is a frontline
social media analytic tool which helps organizations to use the power of social media for
generating sales. With the help of Shout Analytics organizations can effectively monitor
what customers are talking about their brand and can effectively come ahead with a full
proof social media marketing strategy.
To know more about Shout Analytics contact us at info@shoutanalytics.com