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Increase sales through social media promotion


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Increase sales through social media promotion, Online Business Forum, Iasi, 15th of June, 2010

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Increase sales through social media promotion

  1. 1. Increase sales through social media promotion Online Business Forum, Iasi, 15th of June, 2010 Adrian Niculescu Social Media Strategist @ Clubv3
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  3. 3. Back to basics: the community = the essence of Web2.0 Every new social media account is ... a blank page!
  4. 4. The benefits of social media marketing The number-one benefit of social media marketing is gaining the all-important eyeball.
  5. 5. The commitment for social media marketing (hours/ week) 56% of marketers are using social media for 6 hours or more each week and 30% for 11 or more hours weekly
  6. 6. The experience factor Beginners - 1 hour/ week, Advanced - 10 hours/week
  7. 7. How business types vary the time commitment 16.7% of all businesses invest 10 hours per week in social media efforts
  8. 8. The age factor The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.
  9. 9. Social media helped me to close business 73.8% of marketers who have been using social media for years report it has helped them close business
  10. 10. Generated exposure for my business Even with a minimal time investment, the vast majority of marketers (78% or higher) indicated their social media efforts increased exposure for their business.
  11. 11. Resulted in new business partnerships 53.1% of people who've only invested a few months with social media marketing report new partnerships were gained
  12. 12. Commonly used social media tools
  13. 13. Social media outsourcing The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of mid-sized businesses are currently outsourcing, compared to only 10.6% of sole proprietors.
  14. 14. Case study
  15. 15. Case study Channels Facebook Twitter Youtube MySpace Blogs Tumblr Posterous Linkedin + Press releases Banners
  16. 16. Thank you! Q&A 0040744777544