As a motivational speaker I know the value of a great story in a presentation. But stories are not just for the professional speaker! Especially in today’s world, stories are serious business! Your stories can be a powerful tool that can help you land your next job, move you into a leadership role, help you sell more or speak more, while building a memorable professional brand.
I have learned through the years that a great storyteller creates a lasting connection between their story and audience. We are hardwired to listen to and remember stories because stories have a way of resonating deep within us. Research tells us that fact, figures, and graphs engage a small area of the brain, but stories engage multiple brain regions that work together to build an emotional response. And when we combine hard data with a story, we are moved by intellect as well as emotions. Stories stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph can never do. If you are interested in my storytelling workshops email me firstname.lastname@example.org.