Kwality Walls has expanded its ice cream business to 30 of the largest cities in India to grow its market share. Major competitors like Amul, Vadilal, and Mother Dairy have also increased sales this summer through expanding availability and advertising. While Nestle is a large global player, it has not entered the Indian ice cream market due to the infrastructure required for separate supply chains, cold storage, distribution networks, and pricing.

1. Can Kwality Walls Beat The Heat? Shobit Gupta

3. “KWALITY WALLS DECIDED TO FOCUS ON THE TOP SIX METROS OF THE COUNTRY AND HAS OVER THE YEARS EXPANDED TO THE TOP 30 CITIES.”

4. AMUL Huge Emotional Connection 70,000+ ice-cream stores Growth of 15% per annum Timely launch of its product

5. Vadilal “New launches, better availability, accessible prices and better awareness as we doubled our advertising spends on television have helped us grow 40 per cent this summer,” says Vadilal Managing Director Rajesh Gandhi.

6. Mother diary Its strength is the 4,000 pushcarts out on the streets of the country at all times. As a large category of consumers buy ice cream on impulse, this fleet has helped Mother Dairy grow 35 per cent this summer.

7. Some Facts… Nestle, another large player in the global ice cream market, has not entered the category in India. The business requires not just a separate supply chain but also an entirely different cold storage and dealer network, communication and price points.